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http://dx.doi.org/10.12925/jkocs.2017.34.4.1004

The Moderating Effects of the Individual Characteristics in Relationships between the Hairdressing Business Workers' Organizational Communications on Job Satisfaction  

Woo, Mi-Ock (Dept. of Cosmetology, Changshin University)
Park, Sun-Yi (Dept. of Cosmetology, Changshin University)
Publication Information
Journal of the Korean Applied Science and Technology / v.34, no.4, 2017 , pp. 1004-1015 More about this Journal
Abstract
This study attempted to determine the effects of organizational communication on job satisfaction as organizational performance for beauty salon employees as related to their personal characteristics. For empirical analysis, a questionnaire survey was conducted among beauty salon employees in Gyeongsangnam-do, and the collected data were analyzed. The results found the following: First, organizational communication had an effect on job satisfaction. In fact, compared to other factors, communication ability revealed the greatest influence on job satisfaction. In particular, the effect of organizational communication on job satisfaction was high in the following groups: 'age 40 or older', 'high school graduates or younger' and 'married'. The study results show that human resource management that comprehensively considers personal characteristics as well as organizational communication is essential in improving business performances by increasing employees' job satisfaction in the hairdressing industry.
Keywords
organizational communications; job satisfaction; individual characteristics; hairdressing business;
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