• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.581-590
• /
• 2019

As the film industry develops in China, movie posters come in various types. Among them, 'concept poster' has been recognized as an important means to form the first impression of a movie at the early stage of promoting the movie. In China, however, there are not many movie posters that have been recognized for their creativity. Accordingly, it calls for research on creative methods of implicitly expressing the content of the movie. This study analyzed visual expressions in the concept posters of HuangHai, who has been recognized not only for commerciality but also for artistry. The results showed that he did not use images of famous scenes and actors in the movie. Instead, he created the implicit image that reflects the main theme of the movie by using Minimalism, color, typography, and pictorial images. This study has a significance in terms of providing fundamental resources for improving movie poster designs in China.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.11a
• /
• pp.141-142
• /
• 2014

지금 사회는 물질중심에서 정신(문화)중심의 뉴 패러다임을 맞이하고 있다. 소득수준이 향상되면서 물질뿐만 아니라 국가의 전통문화, 민간 공예, 지방 전통 등 정신적인 측면이 강조되고 있다. 따라서 본 논문은 중국 전지요소를 활용한 포스터 광고 디자인을 통해 전지 요소로서의 활용 가능성을 확대하고, 중국 전통 전지공예의 가치를 재조명하는 동시에 중국 광고 포스터 디자인의 현지화 및 세계화에 대한 가능성을 연구해 보았다.

• Cartoon and Animation Studies
• /
• s.47
• /
• pp.413-437
• /
• 2017

National Republic of China is The republic of China (1912-1949) which experienced a bourgeois-democratic revolution so as to establish was the first and last Chinese bourgeois democratic republic in the history, During this period, great changes have taken place in Chinese society. Emerging bourgeois political began to show the power on the political stage of China. Both political and social environment in this period are turbulent and Western ideas, thoughts and various aspects concept is introduced to China in this period. As the external performance of society, civil society also has a general changed influence in all aspects of lifestyle. Due to the influence of the western design, poster design in the period of the republic of China has a variety of changes and the theme of the posters also became rich and diversity. The author, as a student, talk about the type, pattern and color characteristics of poster design in the period.

• Proceedings of the Korea Contents Association Conference
• /
• 2010.05a
• /
• pp.126-128
• /
• 2010

정보통신기술이 발달한 오늘날에도 영화포스터는 영화 고유의 홍보수단의 역할을 하고 있다. 영화포스터디자인의 발전은 사회, 문화 현상에 대한 반영이다. 본 논문은 중국 문화대혁명시기의 영화포스터에서 그 시대의 구체적으로 나타난 이미지를 분석하였다. 구체적인 이미지를 통해 사회 현상을 직관적으로 볼 수 있는 매개체 임을 제시하고자 한다.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.187-190
• /
• 2008

China has had a long preference in red. The color, symbolizing the sun, has a special significance, which stems from ancient times. The worship of the sun in the primitive society has been inherited by means of the collective unconsciousness; the sun has represented a variety of values such as nobility, purity, integrity, prosperity, success, happiness, good fortune, auspiciousness, and still much more. This research studies how the Chinese artworks visualize the color 'red', emphasizing the image of China and her culture. To do this, "Red Color" in Chinese posters from the past to the present were analyzed. While the images in red were delivered with a strong political connotation in the middle of the 20th century, as time passes by, the world trend of globalization has led the recent poster design in China to present red as the color standing for Chinese tradition, culture and spirits, which have flown throughout the 5000-year-long history.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.712-716
• /
• 2008

Traditional Chinese painting, which had formed a language of Chinese peculiar painting art, had begun from modern poster designs and tied up with the range of the various visual art, It is not only to convey information but also show the traditional Chinese culture thinking to audiences through pen, ink and depth of color, Traditional Chinese painting divided the method of painting into ink graphics performance, ink performance technique, Performance of ink brushwork, then according to the performance of classification and analysis of their characteristics.

• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.110-120
• /
• 2017

For designers, Chinese characters are featured as its unique cultural connotation and the inheritance of information. In visual designs, the beauty of Bushou in form, especially its potential forms, plays an important role and has been applied in various modern designs. There are analyses focused on radicals' roles, as well as its performance and design principles in modern posters in order to figure out how radicals are inherited and developed in posters. Additionally, these researches are conducted to recognize the cultural values of the visual linguistics of Bushou. In this paper, collating of the history and structure of Chinese characters, along with the history, function, classification and meaning of Bushou has been conducted through the method of literature research. The function of Bushou and its potential visual performance means, as well as the objective laws are summarized by analyzing Bushou posters.

• Journal of the Korea Convergence Society
• /
• v.8 no.6
• /
• pp.153-162
• /
• 2017

Comparison and Convergence of the Blank Space in Chinese and Japanese Graphic Design This study discusses the philosophical foundation in Chinese and Japanese aesthetics. Most of the contemporary graphic designs in China lack influence or individual philosophy on aesthetics. In analyzing and comparing the use of blank-leaving in graphic design works showed that the traditional artistic sense of the blanks can enrich the cultural connotations of design and raise the artistic creation of the works. This paper used "convergence" to create a new approach on Chinese contemporary graphic design, especially on poster design. The application of blank-leaving in the graphic design has positive impact in the creation of excellent graphic design works that provide references and inspiration to develop a new blank on my own design.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2011.11a
• /
• pp.84-85
• /
• 2011

• The Journal of the Korea Contents Association
• /
• v.22 no.10
• /
• pp.195-212
• /
• 2022

Based on the kinetic typography principle and the structure features of Chinese characters, this study took the Chinese'24 solar terms' theme dynamic poster as the research object, explored the visual expression of dynamic Chinese characters, and tried to summarize the visual expression law of Chinese characters in dynamic poster design. It can be found that, there could be 6 different types of Chinese character expressions in the 24 solar terms poster design. Among them, 'Drawing' design method has the meaning of text structure and form expression, and 'Assembling' design method has the meaning of text stroke and texture association, also, 'Forming' design method bring its meaning through stroke deformation, 'Transforming' design method conveys the content through text disintegration, 'Replacing' design method mainly bring the meaning through simulation, while 'Rotation' design method always express through visual three-dimensional and space. Finally, the findings could not only provide analytical logic and methods for the expression of Chinese characters in dynamic poster design, but also fill the lack of formative research on dynamic Chinese characters, which hopefully provide basic information for the research related to dynamic Chinese character structure, as well as the dynamic poster designers.