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The Effects of Consumer Perceived Value on the Attitude and Purchasing Intention of Cultural and Creative Products in the Palace Museum in China (중국 소비자 지각된 가치가 고궁박물관 문화 창의 제품의 제품 태도와 구매 의도에 미치는 영향)

  • Zhang, Binyuan;Pang, Qiwei;Wei, Yingmei;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.123-136
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    • 2021
  • The Palace Museum Cultural Creative Products on Attitude and Purchasing Intention. Online surveys were conducted on consumers who had consumed Cultural and Creative Products of the Palace Museum in the past. There were 305 valid questionnaires empirical survey was analyzed. The results of the study are as follows. First, it was found that all three variables of Consumer Perceived Value had a significant positive effect on product Attitude. Second, among the three variables of Consumer Perceived Value, the Cultural Educational Value did not significantly affect the onsumer urchasing ntention, but other variables had a significant positive effect on the Consumer Purchasing Intention. Third, it was verified that Attitude has a positive effect on Purchasing Intention. Fourth, it was found that there was a partial mediating effect of the Attitude between the Perceived Value and the Consumer Purchasing Intention. According to the research results, while maintaining the cultural identity of cultural and creative products, it is necessary to adopt reasonable methods to maximize the sense of enjoyment and comfort, enriching the daily use functions and rationalizing the price standards.

Comparative Analysis of the Psychological State and Driving Safety for Driving within the Platoons of Trucks by Drivers Driving Performance (화물차 군집주행 간격에 따른 운전자의 운전수행능력별 심리상태 및 주행안전성 비교 연구)

  • Park, Hyun jin;Park, Jae beom;Lee, Ki young;Song, Chang jun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.6
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    • pp.147-161
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    • 2021
  • The purpose of this study was to investigate the psychological state and driving safety of drivers driving around the truck platoon driving. Using the driving simulator, the experimental environment was constructed with the situation of changing lanes to the platoon and driving within the platoon. We tried to qualitatively and quantitatively analyze the driver's psychological state and driving safety through simulation driving experiments. As a result, in the case of the older driver group, there were many cases where they judged themselves to be driving safely, even though they were driving dangerously in the actual lane change to the platoon or driving within the platoon. In particular, this group showed that the narrower the distance between vehicles, the greater the misrecognition. The results of this study are expected to be useful in deriving the optimum interval when the interval between platooning of trucks needs to be temporarily extended.

Dry Eyes and its Associated Factors in the elderly living in the community (지역사회 거주노인의 안구건조증 유병률과 관련요인)

  • Kim, Su-Yeon;Kim, Min-Ji;KIM, Yu-Jeong;Kim, Jin-Seob;Kim, Hye-Jin;Moon, Seung-Ju;Park, Seo-Woo;Park, Yeon-Su;Baek, Seung-Ah;Won, Jongsoon
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.331-339
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    • 2022
  • This study aimed to identify the prevalence of dry eye, sleep disorder, depression and factors related to dry eye among the elderly living in the community. Study subjects were 149 elderly, 65 years of age or older from nearby people, acquaintances and community elderly-related centers that researchers could access. Data collection period was from June 1 to August 31, 2021. Data were analyzed by frequency, percentage, mean, standard deviation, ANOVA, χ2-test, and multiple logistic regression. The results showed that dry eyes in elderly people were statistically significant according to age (χ2=4.50, p=.034), occupation (χ2=7.14, p=.008), chronic diseases (χ2=6.59, p=.010), drugs (χ2=4.86, p=.027), eye surgery (χ2=6.02, p=.014), and sleep disorders (χ2=7.29, p=.007). Multiple logistic regression revealed that dry eyes were associated with sleep disorders (OR=2.45, 95% CI=1.17-5.13). Therefore, for the management and prevention of dry eyes in the elderly, there is a need for nursing intervention and strategy that can find the causes of sleep disorders and improve the quality of sleep.

Analysis of the Difference Between Purchasing Decision Factors and Quality Satisfaction of Community Social Service Investment (지역사회서비스투자사업의 구매결정 요인과 품질만족 차이 분석)

  • Jang, Chun_Ok;Lee, Jung-Eun
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.251-256
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    • 2021
  • Currently, in the field of community service, it is expected that the demand will further increase in the future by enabling the form of providing various types of services. However, the local community service investment project is an abstract Although the structure for fair competition was created by introducing a market mechanism derived from the action or principle of psychology that affects human behavior in the field, systematic management and monitoring of the quality of social services is insufficient. The purpose of this study is to find out the relationship between service selection factors and service quality in order to improve the quality of social services in the consumer's way to meet these environmental needs, and to utilize the research results for quality improvement. The research model to be used in this paper measures the five element areas of service satisfaction such as reliability, responsiveness, empathy, certainty, and tangibility, which are used to measure the quality of local community service investment projects. In addition, we are various strategic implications that can induce the quality improvement of local community service investment projects are presented by finding the main factors of the four research hypotheses of this study and utilizing the results.

Crisis Communication on Social Media during COVID-19 Pandemic: An Analysis of Facebook and YouTube (코로나19 상황에서의 소셜미디어를 활용한 위기 커뮤니케이션: 주요국의 페이스북 및 유튜브 활용 비교)

  • Kim, Sohui;Kim, Dongyeon;Ryu, Min Ho
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.47-60
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    • 2021
  • Since the outbreak of COVID-19 in 2019, the pandemic has been prolonged. This study compares and analyzes the degree of social media usage, the information type of posts (infectious disease information, promote action, psychological communication), and the level of user engagement in conducting crisis communication by country. We conduct text analysis by collecting information on Facebook and YouTube posts from January 2020 to March 2021 of disease control and prevention agencies in Korea, US, UK, and EU. As a result, the use of social media in Korea and US is higher than of the UK and EU, and all four countries are using social media as a means to provide infectious disease information and to promote action. Although social media can be a means to reach the public psychologically, such as sympathy and respect, there are no posts of psychological communication type on social media in countries other than the US. User engagement with posts is highest in the promotion action type. This study can help define the importance and role of social media in establishing an infectious disease crisis communication strategy.

Suitability Evaluation for Simulated Maneuvering of Autonomous Vehicles (시뮬레이션으로 구현된 자율주행차량 거동 적정성 평가 방법론 개발 연구)

  • Jo, Young;Jung, Aram;Oh, Cheol;Park, Jaehong;Yun, Dukgeun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.2
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    • pp.183-200
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    • 2022
  • A variety of simulation approaches based on automated driving technologies have been proposed to develop traffic operations strategies to prevent traffic crashes and alleviate congestion. The maneuver of simulated autonomous vehicles (AVs) needs to be realistic and be effectively differentiated from the behavior of manually driven vehicles (MVs). However, the verification of simulated AV maneuvers is limited due to the difficulty in collecting actual AVs trajectory and interaction data with MVs. The purpose of this study is to develop a methodology to evaluate the suitability of AV maneuvers based on both driving and traffic simulation experiments. The proposed evaluation framework includes the requirements for the behavior of individual AVs and the traffic stream performance resulting from the interactions with surrounding vehicles. A driving simulation approach is adopted to evaluate the feasibility of maneuvering of individual AVs. Meanwhile, traffic simulations are used to evaluate whether the impact of AVs on the performance of traffic stream is reasonable. The outcome of this study is expected to be used as a fundamental for the design and evaluation of transportation systems using automated driving technologies.

Impact of Information Offering and Relational Benefits on Online Purchashing Intention of Cultural Products: Difference between Stage and Screen (정보제공과 관계혜택이 문화상품 온라인구매의도에 미치는 영향: 공연상품과 상영상품의 차이)

  • Cho, Se-Hyung
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.149-163
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    • 2022
  • With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

Can Random Reward Item Usage Predict the Internet Gaming Disorder Tendency? (확률형 아이템 이용은 인터넷 게임 과몰입을 예측하는가?)

  • Lee, Soo Jin;Jeon, Yong June;Chae, Han
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.439-452
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    • 2022
  • This study aimed to explore the relationships between random item usage and gaming disorder tendency. A total of 413 adults participated and demographic and psychosocial variables were collected using Cloninger's Temperament and Character Inventory, Cognitive Emotion Regulation Questionnaire, and Daily Hassles Scale for Korean Worker. The results are as follows. First, two-third of gamers used the random item games and women are more engaged than men in random item games. Second, there were significant differences of gaming disorder tendency, game use time, and game use money (both for general and random item) depending on the item use type. Third, predictors of gaming disorder tendency were found as game use money (general), game use time, maladaptive emotion regulation, stress, novelty seeking, and stress using multiple regression analysis. Proper intervention for gaming disorder tendency and the need of further research were discussed.

Legal Issues for the Implementation of Non-Face-to-Face Treatment (비대면진료 실행을 위한 법적 쟁점)

  • Kwon, Ohtak
    • The Korean Society of Law and Medicine
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    • v.23 no.3
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    • pp.47-87
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    • 2022
  • Due to the COVID-19 pandemic, non-face-to-face treatment was temporarily permitted. A lot of consensus has been formed on the need to continuous non-face-to-face treatment. However, the current 「Medical Service Act」 only permits telemedicine between doctors and medical personnel. On the other hand, as a result of legal interpretation, there is an opinion that non-face-to-face treatment is allowed. But considering the overall legal system, non-face-to-face treatment is not allowed. Nevertheless, we have to consider the reality such as the development of science and technology and the outbreak of infectious diseases. Therefore, it is not advisable to allow face-to-face treatment only. Ultimately, it is necessary to find ways to ensure that non-foce-to-face treatment can be performed in a safe and effective manner. And it should be institutionalized. This is strategically necessary and important. Therefore, we must look over ahead legal issues to be discussed. First of all, the scope, the target disease and the subject of implement have to be clear. Also, structurally, the standards of facilities and equipment must be prepared for non-face-to-face treatment to be implemented. Functionally, communication and information exchange between doctors and patients should be well conducted. In addition, the information protection management system that occurs in the process of non-face-to-face treatment should be materialized. Lastly, the issue of responsibility and cost of non-face-to-face treatment should be decided in detail. When these problems materialize, it can be expected that a safe non-face-to-face treatment environment will be established.

Analysis of Research Trends in Tax Compliance using Topic Modeling (토픽모델링을 활용한 조세순응 연구 동향 분석)

  • Kang, Min-Jo;Baek, Pyoung-Gu
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.99-115
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    • 2022
  • In this study, domestic academic journal papers on tax compliance, tax consciousness, and faithful tax payment (hereinafter referred to as "tax compliance") were comprehensively analyzed from an interdisciplinary perspective as a representative research topic in the field of tax science. To achieve the research purpose, topic modeling technique was applied as part of text mining. In the flow of data collection-keyword preprocessing-topic model analysis, potential research topics were presented from tax compliance related keywords registered by the researcher in a total of 347 papers. The results of this study can be summarized as follows. First, in the keyword analysis, keywords such as tax investigation, tax avoidance, and honest tax reporting system were included in the top 5 keywords based on simple term-frequency, and in the TF-IDF value considering the relative importance of keywords, they were also included in the top 5 keywords. On the other hand, the keyword, tax evasion, was included in the top keyword based on the TF-IDF value, whereas it was not highlighted in the simple term-frequency. Second, eight potential research topics were derived through topic modeling. The topics covered are (1) tax fairness and suppression of tax offenses, (2) the ideology of the tax law and the validity of tax policies, (3) the principle of substance over form and guarantee of tax receivables (4) tax compliance costs and tax administration services, (5) the tax returns self- assessment system and tax experts, (6) tax climate and strategic tax behavior, (7) multifaceted tax behavior and differential compliance intentions, (8) tax information system and tax resource management. The research comprehensively looked at the various perspectives on the tax compliance from an interdisciplinary perspective, thereby comprehensively grasping past research trends on tax compliance and suggesting the direction of future research.