• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.340-348
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• 2004

온라인상점의 상품추천시스템은 일대일마케팅의 대표적 실현수단으로써의 가치를 인정받고 있다. 대부분의 상품추천시스템은 시시각각 변화하는 소비자의 기호에 따라 상품을 어떻게 추천할 것인가에 대한 문제에 직면해 있다. 본 연구에서는 급변하는 온라인상점 환경에 탄력적으로 대응하기 위하여 데이터마이닝과 다중모형조합기법을 이용한 상품추천시스템 모형을 제안하고자 한다. 제안하는 상품추천시스템은 현재 운영중인 온라인상점 데이터로 프로토타입을 구축하고 실제 소비자에 대한 적용가능성을 검증하였으며, 그 결과 실제 유용할 것으로 확인되었다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.42-43
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• 1999

방송매체 및 인터넷의 발달 등으로 인해 제품수명주기는 과거에 비해 극도로 짧아져 지속적인 제품개발이 이루어지지 않는다면 경쟁시장속에서의 기업생존 및 성장은 보장할 수 없게 되었다. 시간이 더해 갈수록 세분화되고, 다양해지는 소비자의 욕구와 가치척도는 상품 구매시 결정적인 역할을 하는 디자인 속성이기 때문에 많은 기업들에 의해 다양한 조사방법으로 소비자 선호 조형에 근접하기 위한 노력이 실시되고 있다.(중략)

• Korean journal of communication and information
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• v.35
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• pp.87-113
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• 2006

This study aims to theoretically examine the validity of argument that market-opening will improve the audience welfare of media and cultural contents. To accomplish its purpose, first of all, this study classifies the spectrum of approaches on cultural market-opening in Korea. Then, it examines, by the concept of public goods, whether market-opening can bring on economic gains for audience as consumer. Finally, this study inspects the profit and loss for audience as citizen which will be brought on by market-opening on the grounds of democratic value. As a result of this study, the improvement of economic efficiency and competence, the expansion of consumer‘s choices, the preservation of cultural value that the positive approach on market-opening is promising cannot be justified theoretically and logically. Therefore, at least in theoretically, the conclusion that market-opening cannot improve the audience welfare is deduced. However, the objection of market-opening cannot be related to the distorted protectionism of nation culture. On the contrary, this study suggests the condition of market-opening debate must be a opportunity to reconsider and reform of cultural diversity in Korea.

• 한국신재생에너지학회:학술대회논문집
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• 2011.05a
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• pp.133.1-133.1
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• 2011

우리나라는 2012년부터 신재생에너지 공급의무화제도(Renewable Portfolio Standards, RPS)의 도입을 확정하였다(지식경제부 고시 제2010-244호). RPS 제도는 기존의 발전사업자에게 총 발전량 중 일정량 이상을 신재생에너지 전력으로 공급토록 의무화하는 제도이다. RPS의 도입을 통해 일차적으로 신재생에너지의 보급 확대를 도모할 수 있으며, 부차적으로 신재생에너지 공급확대의 비용의 소비자 귀착을 기대할 수 있다. 본 연구는 RPS 제도로 인한 신재생에너지 보급확대의 비용이 소비자에게 전가된다는 가정 하에, 조건부가치평가법(Contingent valuation)을 적용하여 신재생에너지 전력에 대한 지불의사액(Willingness to pay)을 분석하였다. 본 연구의 주된 목적은 신재생에너지 전력에 대한 지불의사액을 분석하는 데 있어 지역별로 어떠한 차이가 나타나는지 알아보는 데 있다. 이에, 서울, 울산, 강원도, 전라남도의 4개 지역을 설문대상 지역으로 선정하였다. 서울은 신재생에너지를 포함한 에너지 관련 시설에 대한 경험이 거의 없는 비교군에 해당하며, 강원도와 전라남도는 신재생에너지의 이용이 활발한 지역을 대표하는 대조군에 해당된다. 울산은 신재생에너지 이용이 활발하지는 않으나 굴지의 산업단지가 입지한 지역으로, 대형 에너지 관련 시설에 대해 특수한 선호를 보일 것이라 추측되어 대조군으로 선정하였다. 본 연구에서는 이 4개 지역의 주민들을 대상으로 조건부가치평가법을 적용한 설문조사를 시행하여 신재생에너지 전력에 대한 지불의사액을 도출한 후, 이를 비교 분석하였다. 본 연구결과를 통해 신재생에너지에 관련된 경험이 선호에 어떠한 영향을 미치는지 파악할 수 있으며, 도출된 신재생에너지 전력에 대한 지불의사액은 향후 RPS 정책 도입시 전기요금 산정 관련 논의의 참고자료로 활용될 수 있을 것으로 기대된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.105-113
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• 2012

There are many studies about the relationship between customer satisfaction and SCM, web site quality or online Word of Mouth (WOM). When a customer wants to purchase any product online, he has to watch the detail of a online shopping web by computer. So the web sits' quality can be very important for the customer to get enough information. Recently, internet shopping malls are very much prospered. To understand why these kinds of internet transactions become very popular, this study investigates a possible effect of such crucial factors as web site quality, supply chain management(or deliver service), and online Word of Mouth(WOM) of an internet shopping mall to its customer satisfaction and trust, eventually leading to purchasing product and services. This study develops a experimental research model and tests it based on 170 survey response using regression analysis.. The finding of this research implies that system quality, information quality, quick and correct, accurate delivery service, and online WOM are influential factors to the performance of online shopping mall, while design quality, cost of delivery do not affect relationship significantly.

• Journal of Families and Better Life
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• v.22 no.6 s.72
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• pp.75-87
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• 2004

The purpose of this study is to analyze some related factors affecting consumer values and compulsive buying and to investigate the relationship between consumer value types and compulsive buying behavior. Data were collected from 481 college students at Seoul and Ulsan in Korea and at Nagasaki in Japan. The results indicated that consumer value types were differentiated by the age and the region(Ulsan, Seoul, and Nagasaki) and compulsive buying was differentiated by the region. Among the 8 sub-dimensions of consumer values, the college students in Ulsan showed a relatively high level of humanism familism and authoritarianism while those in Seoul showed a relatively high level of materialism and futurism The college students in Nagasaki showed a relatively high level of hedonism For the compulsive buying behavior, the college students in Seoul have the highest level, Nagasaki the middle level, and Ulsan the lowest level of compulsive buying. And four types of consumer values are identified: 'Satisfied-in-Present'; 'Pursuing-Power- Oriented-Value'; 'Pursuing-Current-Satisfaction', and 'Pursing-Future'. It was found that college student in Seoul, Usa and Nagasaki were classified into different types. The college students in Seoul were classified to , Usu in , and Nagasaki to . For the relationship between four types of consumer values and compulsive buying, showed the highest level, and the middle level, and the lowest level of compulsive buying.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.471-482
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• 2015

Recently commercialized network are getting more and more popular, bringing dramatic change to the market. We can predict the future of the E-commerce. The ongoing E-commerce and SNS （Social Networking Services）related E-commerce are increasing greatly both in Korea and China. This research tries to focus on Chinese consumers using E-commerce. The study has four findings. Firstly, the E-commerce consumers consider four factors including price, convenience, products and website, which affect the sellers' integrity. Secondly, E-commerce will affect sellers' integrity. Third, there are 4 factors which affect the sellers' integrity: service, price, products and the information. Fourth, the factors which affect the integrity of sellers are the value, happiness and practical. This study want to give some hints to the E-commerce in the overseas market in China.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.548-559
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• 2002

Value is one of the most useful variable for achieving marketing concept that satisfy consumer needs. The issue related to which value consumers have when they're shopping and which effect this shopping value has on the process of consumer satisfaction formation, would be helpful to understand the post-purchase behavior as well as the process of pre-purchase decision making. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to the type of shopping value. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method were utilized to collect the data and subjects were 614 university students. Factor analysis, cluster analysis, frequencies, t-test, and structural equation model analysis were used to analyze the data. Two groups regarding shopping value were found, which included consumers with hedonic shopping value and consumers with utilitarian shopping value. Overall, the results revealed a similar tendency in the process of satisfaction formation between two groups. But the tendency, which expressive product performance was related to the positive consumption emotion more than instrumental product performance was and instrumental product performance was related to the negative consumption emotion more than expressive product performance was, was clearer in consumers with utilitarian shopping value than in those with hedonic shopping value. In consumers with utilitarian shopping value, expressive product performance has a greater effect on satisfaction than instrumental product performance did, but in consumers with utilitarian shopping value, expressive product performance showed a similar effect on satisfaction with instrumental product performance. Understanding of the post-purchase behavior of the consumers with hedonic shopping value and the consumers with utilitarian shopping value and practical administration of the differences of the two groups would contribute to build useful marketing strategies.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.169-181
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• 2017

This is a study to examine the factors that affect group-buying social commerce users' repurchase intention. In order to verify research hypotheses, this paper collected data from 396 users who currently use the group-buying social commerce in China. We used the AMOS 22.0 analysis. The results show that value, trust and satisfaction are the strong predictors of repurchase intention. And Information quality, System quality and Service quality are the significant antecedents of value, trust and satisfaction. Finally, perceived value exerts stronger effect on repurchase intention for high-shopping habit customers, where as trust and satisfaction have higher influence on repurchase intention for low-shopping habit customers. Implications and limitations are discussed.

• Management & Information Systems Review
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• v.33 no.5
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• pp.117-130
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• 2014

The purposes of this study were to consider the influence of person-late night fit in the perceived value, intent of late-night shopping. The late-night shopping model which we present in this study incorporates three effects including the time fit and the physiological fit, the mood fit factors. Also, we expect that these fits effect utilitarian value and hedonic value, in turn, utilitarian value and hedonic value effect shopping intent. Survey research is employed to test hypotheses involving late-night fits, values, shopping intent. We collected data involving various late-night shopping, and used 221 respondents to analyze these data using LISREL structural modeling. The proposed model was a good fit with the data(GFI= .96 NNFI= .80 CFI= .92, AGFI= .88, RMR= .044), the hypothesized relationships were partly significant(p< .05). In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding experiential consumption and implying an enhanced ability to attract late-night shopper.