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http://dx.doi.org/10.9728/dcs.2015.16.3.471

Study on internet social commerce business loyalty -Focusing on Chinese consumers-  

Jung, In Suk (NAMSEOUL UNIVERSITY Global local culture department)
Publication Information
Journal of Digital Contents Society / v.16, no.3, 2015 , pp. 471-482 More about this Journal
Abstract
Recently commercialized network are getting more and more popular, bringing dramatic change to the market. We can predict the future of the E-commerce. The ongoing E-commerce and SNS （Social Networking Services）related E-commerce are increasing greatly both in Korea and China. This research tries to focus on Chinese consumers using E-commerce. The study has four findings. Firstly, the E-commerce consumers consider four factors including price, convenience, products and website, which affect the sellers' integrity. Secondly, E-commerce will affect sellers' integrity. Third, there are 4 factors which affect the sellers' integrity: service, price, products and the information. Fourth, the factors which affect the integrity of sellers are the value, happiness and practical. This study want to give some hints to the E-commerce in the overseas market in China.
Keywords
SocialCommerce; FactorsConsidered; Benefits; LossFactor; ShoppingValue;
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Times Cited By KSCI : 1  (Citation Analysis)
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