Browse > Article

Consumer Value and Compulsive Buying's Their Related Factors and Relationship: College Students from Seoul and Ulsan in Korea and Nagasaki in Japan  

Huh Eun Jeong (Dept. of Consumer Studies, Seoul National University)
Seo Jeong Hee (Dept. of Child and Family Welfare, University of Ulsan)
Publication Information
Journal of Families and Better Life / v.22, no.6, 2004 , pp. 75-87 More about this Journal
Abstract
The purpose of this study is to analyze some related factors affecting consumer values and compulsive buying and to investigate the relationship between consumer value types and compulsive buying behavior. Data were collected from 481 college students at Seoul and Ulsan in Korea and at Nagasaki in Japan. The results indicated that consumer value types were differentiated by the age and the region(Ulsan, Seoul, and Nagasaki) and compulsive buying was differentiated by the region. Among the 8 sub-dimensions of consumer values, the college students in Ulsan showed a relatively high level of humanism familism and authoritarianism while those in Seoul showed a relatively high level of materialism and futurism The college students in Nagasaki showed a relatively high level of hedonism For the compulsive buying behavior, the college students in Seoul have the highest level, Nagasaki the middle level, and Ulsan the lowest level of compulsive buying. And four types of consumer values are identified: 'Satisfied-in-Present'; 'Pursuing-Power- Oriented-Value'; 'Pursuing-Current-Satisfaction', and 'Pursing-Future'. It was found that college student in Seoul, Usa and Nagasaki were classified into different types. The college students in Seoul were classified to , Usu in , and Nagasaki to . For the relationship between four types of consumer values and compulsive buying, showed the highest level, and the middle level, and the lowest level of compulsive buying.
Keywords
consumer values; compulsive buying; consumer value types; college student;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 김철민(1996). 한국인의 가치관과 소바행동의 관계 연구, 고려대학교 박사학위논문
2 서정희. 복미정(2003). 사회인구학적 변수가 소비자가치에 미치는 영향: 서울과 울산의 대학생을 중심으로. 울산대학교 생활과학논문집, 5(1), 19-34
3 이승희. 서정희. Nobuko Tsutsumi(2000). 물질주의성향과 의생활양식이 강박구매에 미치는 영향-한. 일 대학생의 비교 연구, 2000년도 한국의류학회 제 24회 정기총회 및 춘계학술발표논문집
4 이철(1995). 비교문화적 소비자행동 연구의 연구모형 및 문헌분석, 경영학연구, 24(2), 85-114
5 임종원. 김재일. 홍성태. 이유재(2003) 소비자행동론. 서울: 경문사
6 Braithwaite, V.A. & Law, H.G.(1985). Structure of human value: Testing the adequacy of the Rockeach value survey. Journal of Personality and social Psychology, 49(1). 250-263   DOI
7 Damon, J.(1988). Shopaholics. CA: Price Stem Sloan, Inc.
8 Hirchman, E. C.(1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19, 155-179   DOI   ScienceOn
9 Hofstede, G.(1991). Culture and Organizations: Software of the Mind. Beverly Hills: Sage
10 Kahle, L.R. & Timmer, G.S.(1983). A Theory and Method for Studying Values and Social Change. New York: Praeger
11 Lee, S., S. Lennon, & N. Ruddy(2000). Compulsive consumption tendencies among television shoppers. Family and Consumer Sciences Research Journal. 28(4), 463-488   DOI   ScienceOn
12 Schwartz. S.H. & Bilsky, W.(1990). Toward a theory of the universal content and structure of human values. Journal of Personality and Social Psychology, 58(5), 878-891   DOI
13 d'Astous, A.(1990). An inquiry into the compulsive side of normal consumers, Journal of Consumer Policy, 13, 15-31   DOI
14 송인숙. 이기춘(1994). 도시여성소비자의 구매중독성향. 소비자학연구, 5(1), 163-178
15 리대룡. 이상빈. 곽현진(1997b). 인구통계학적 특성과 쇼핑행동에 따른 구매충동과 강박구매, 광고연구, 36, 128-137
16 임희섭(1994). 한국인의 사회변동과 가치관. 서울: 나남출판사
17 Daun, A.(1983). Materialistic life-style: Some socio-psychological aspects, in Consumer Behavior and Environmental Quality, ed. Liisa Usitalo. New York: St. Martin's Press, 6-16
18 서정희(2003). 구매충동, 자아존중감 및 강박구매에 관한 한국과 일본 대학생의 비교연구. 광고연구, 59, 87-109
19 윤만희(1993). LOV척도의 신뢰성에 관한 비교문화적 연구. 마케팅논집, 2(2), 87-104
20 강명구(1993). 소비대중문화와 포스트모더니즘. 서울: 민음사
21 Faber, R. J., T. C. O'Guinn & R. S. Krych(1987). Compulsive consumption. Advances in Consumer Research, 14, 132-133
22 Rokeach, M.(1973). The Nature of Human Values. New York: Free Press
23 Valence. G., A. d'Astous & L. Frontier(1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy. 11, 419-433   DOI
24 Kahle, L.R., Beaty, S.E. & Homer, P.(1986). Alternative measurement approaches to consumer values: The list of values(LOV) and values and life style(VALS). Journal of Consumer Research, 13, 405-409   DOI   ScienceOn
25 김민정. 정용선(2001). 청소년의 상징적 소비성향과 충동구매행동에 관한 연구. 2001 년도 한국소비문화학회 춘계학술 대회 발표논문집, 281-312
26 Faber, R. J. & T. C. O'Guinn(1992). A clinical screener for compulsive consumption. Journal of Consumer Research, 19, 459-469   DOI   ScienceOn
27 Gilpin, A.R. & W. Larsen(1981), Conceptual and motor impulsivity in college students. The Journal of General Psychology, 105, 173-188   DOI
28 리대룡. 이상빈. 곽현진(1997a). 구매충동의 조작화와 특성 광고연구, 34, 214-241
29 리대룡. 이상빈. 곽현진, D. W. Rook, & R. J. Fisher(1997). 구매충동의 조작화와 규범적 효과: 한국 미국 비교연구. 광고학연구, 8(2), 31-84
30 Dittmar, H., J. Beatty, & S. Friese(1995). Gender identity and material symbols: objects and decision considerations in impulse purchase. Journal of Economics Psychology, 16, 491-511   DOI   ScienceOn
31 서정희(2004). 중. 고등. 대학생 소비자의 쇼핑가치유형과 강박구매: 서울과 울산을 중심으로. 소비자학연구, 15(2), 1-18
32 Featherstone, M.(1991). Consumer Culture & Postmodemism. London: Sage Publication
33 김영신(1995). 소비자사회화 관점에서 본 청소년들의 강박적 구매성향. 충남대학교 생활과학연구지, 8권 1호, 40-58
34 Schwartz, S.H. & Bilsky, W.(1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53(3), 550-562   DOI
35 박혜정(2003). TV 홈쇼핑에서의 패션제품 구매자의 강박구매. 한국의류학회지, 27(5), 588-599
36 송인숙(1991). 도시주부의 강박적 구매행동 및 그 관련변인. 대한가정학회지, 29(3), 263-274   과학기술학회마을   ScienceOn
37 Becker, B.W. & Corner, P.E.(1981). Personal values and the heavy users of mass media. Journal of Advertising Research, 21, 37-43
38 Boote, A.S.(1983). Psychographic segmentation in Europe. Journal of Advertising Research, 22
39 Rook, D. W. & R. J. Fisher(1995). Normative influences on impulsive buying behavior. Journal of Consumer Research. 22(Dec.), 305-313   DOI   ScienceOn
40 Tansey, R. Hyman, M. & Zinkhan. G. (1990). Cultural themes in Brazillian and U.S. auto ads: A cross cultural comparison. Journal of Advertising. 19(2), 30-39
41 Mitchell, A.(1983). The Nine Ameriam Life Styles. New York: Warner
42 권미화. 이기춘(2000). 청소년 소비자의 소비가치에 따른 집단간 차이에 관한 연구. 청소년연구, 7(1), 169-193   PUBMED
43 Faber, R. J. & T. C. O'Guinn(1988). Compulsive consumption and credit abuse. Journal of Consumer Policy, 11, 97-109   DOI
44 김홍규(1998). 한국 소비자의 가치체계연구: 궁극적 가치와 소비신념의 가치구조를 중심으로. 광고학연구, 9(4), 57-81
45 Faber, R. J.(1992). Money changes everything: Compulsive buying from a bio-psycho-social perspective, American Behavioral Scientist, 35, 809-819   DOI   ScienceOn
46 Kahle, L.R.(1983). Social Values and Social Change: Adaption to life in America. New York: Praeger
47 채정숙(1999). 라이프스타일의 비교문화적 연구: 한국과 캐나다 거주 대학생들의 라이프스타일 특성을 중심으로. 소비자학연구, 10(1), 79-98
48 Malle, B. F. & A. C. Neubauer(1991). Impulsivity, reflection and questionnaire response latencies: No evidence for a broad impulsivity trait. Personality and Individual Differences, 12(8), 866-871
49 이승희. 신초영(2004). 패션제품 강박구매행동에 영향을 미치는 심리적 변인연구. 한국의류학회지, 28(5), 658-667
50 Inglehart, R.(1985). Aggregate stability individual level flux in mass belief systems: The level of analysis paradox. American Political Science Review, 79, 97-116   DOI   ScienceOn
51 Nataraajan. R. & B. G. Goff(1991). Compulsive buying: Toward a reconceptualization, special issue: A handbook on ownership and property. Journal of Social Behavior & Personality. 6(6), 307-326
52 Pitts, RE. & Woodside. A.G.(1984). Personal Values and Consumer Psychology. Lexington, MA: Health
53 Sheth, N.J., Newman. B.I. & Gross. B.L.(1991). Why we buy what we buy. Journal of Business Research, 22(2). 159-170   DOI   ScienceOn
54 Lasch, C.(1979). The Culture of Narcissism, New York: Norton.
55 이진구(1998). 풍요사회의 신화와 현실의 상품화. 상품의 생산에서 이미지의 소비， 한국소비문화학회 1998년 추계 학술대회 논문발표집, 9-18
56 Kagan, J.(1966). Reflection- impulsivity: The Generality and dynamics of conceptual tempo. 71(1), 17-24
57 남승규(1996). 소비자의사결정에서 가치의 영향. 성균관대학교 박사학위논문
58 송인숙(1993). 소비자의 구매중동성향 및 영향요인, 서울대학교 박사학위논문
59 O'Guinn, T. C. & R. J. Faber(1987). Mass mediated consumer socialization: Non-utilitarian and dysfunctional outcomes. Advances in Consumer Research, 14, 473-477
60 이경옥. 정용선(1998). 소비자가치의 척도개발에 관한 연구. 소비문화연구, 1(1), 139-162
61 Mueller, B.(1991). Multinational advertising: Factors influencing the standardized vs. specialized approach. Intermational Marketing Review, 8(1), 7-18
62 이상빈. 이민경(1996). 강박구매자의 관여와 인지욕구 특성, 광고연구, 31호, 9- 33
63 Kamakura, W.A. & Mazzon, J.A. (1991). Value segmentation: A modeI for the measurement of values and value system. Journal of Consumer Research, 18, 208-218   DOI   ScienceOn
64 MaCade, D.(1990). 약속된 낙원: 광고, 포스트모던 리얼리즘, 소비문화, 외국문학, 24, 78-91
65 고범서(1992). 가치관 연구. 서울: 나남출판사
66 Grunert, K.G., Grunert, S.C. & Beaty, S.E.(1989). Crosscultural research on consumer values. Marketing and Research Today, 30-39