• Korean Business Review
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• v.7
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• pp.57-77
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• 1994

우리에게 미국시장은 매우 중요하다. 따라서 최근에 미국시장에서 일어나고 있는 한국과의 통상마찰은 우리가 적극적이고 슬기롭게 대처해 나가야 할 부분이다. 이러한 문제에 대한 대안으로 통상로비 전략의 구축은 중요한 통상마찰의 해소 방안이 될 수 있다. 지금까지 논의한 통상로비에 관한 이론과 외국의 대미(對美)로비 실태파악과 우리의 로비전략을 살펴보았다. 여기에서는 앞에서 언급한 한국의 대(對)미 통상로비전략을 간단하게 요약하여 정리해 봄으로써 연구 결론을 내리고자한다. 즉, 통상로비전략을 네 가지 차원으로 나누어 설명하면 다음과 같다. 첫째 기본전략으로써 미국에 관한 철저연구와 우리주장의 논리적 타당성을 얻기 위해서 문화홍보에 역점을 두어야 하고 대중 동원형(Grass Roots)로비를 효율적으로 전개할 필요성이 있다. 둘째, 정부의 대응전략으로 미국내 한국에 대한 여론조사를 실시하여 한국의 이미지와 그러한 인식이 생성된 배경의 파악이 중요하다. 한국 내에서의 대미(對美)로비를 중시하여 한국에 파견된 미국대사관 직원, 해외방송, 신문, 특파원에 대한 한국 홍보강화와 해외 홍보기금조성을 통하여 정부차원에서 해외홍보를 적극 권장하고, 정부부처간이나 기업 간에 연락 및 협력을 강화한다든지 민간기업의 로비를 간접지원 하는데 노력해야 할 것이다. 셋째, 업계단체의 대응전략으로 미국통상에 관련된 최신정보를 신속히 수집하여 이를 파악하고 관련된 정보를 전달하는데 힘써야 한다. 그리고 통상마찰의 문제가 발생하기 전에 로비전략을 수립해 놓음으로써 시기적전하고 적당한 대처를 해 나갈 수 있다는 것이다. 업계의 전체의견을 미국의 정부, 의회, 동종 관련단체 등에 효과적으로 전달하기 위한 채널개발의 중요성과 해외경제 홍보센타(가칭)의 설치로 대규모 수출기업과 업계단체간의 해외홍보의 효율성을 올릴 수 있다. 넷째, 민간기업의 대응전략으로는 현지국과의 공존공영을 추구하여 현지국의 경제에 기여하겠다는 기업 시민의식과 현지국 사회활동에 적극 참여하여 한국의 대외 이미지 개선을 위한 적극적인 PR활동과 기업의 최고경영자 차원의 로비활동 추진으로 대미(對美)로비체제를 적극적이며 능동적으로 수행할 수 있도록 하여야 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.93-103
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• 2015

Residential environment is not only the physical aspects affected by the unique characteristics of the residents, social, economic, cultural, etc. are closely related to many environmental factors. This research is based on choice attribute theory that substantially explains how housing choice attributes affect loyalty via image, perceived value in Secho. This paper investigate empirically relationship between selection properties of residential environment and loyalty, moderating effect of image and perceived value. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of choice attribute are divided into six factor, such as regional reputation, green environment, convenience, property value, safety, housing status. In the results of the analyses, housing choice properties gives a positive influence to the loyalty. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of image, perceived value was represented, the effect of image and perceived value was statistically significant. Thus, the mediating role of image and perceived value was supported. It means the higher image and perceived value can enhance loyalty of Secho.

• Environmental and Resource Economics Review
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• v.16 no.3
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• pp.701-721
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• 2007

A key issue in the development and application of stated preference nonmarket valuation is the incorporation of unobserved heterogeneity in utility models. Two approaches to this task have dominated. The first is to include individual-specific characteristics into the estimated indirect utility functions. These characteristics are usually socioeconomic or demographic variables. The second employs generalized models such as random parameter logit or probit models to allow model parameters to vary across individuals. This paper examines a third approach: the inclusion of psychological or 'latent' variables such as general attitudes and behaviour-specific attitudes to account for heterogeneity in models of stated preferences. Attitudinal indicators are used as explanatory variables and as segmentation criteria in a choice modelling application. Results show that both the model significance and parameter estimates are influenced by the inclusion of the latent variables, and that attitudinal variables are significant factors for WTP estimates.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.432-439
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• 2020

This study aims at exploring features of Korean university students' written text, focusing on the written voice, rhetorical patterns, and writing practices through English letters. The data comprised examples of students' English job applications, and a 'purpose-will' model was adopted for the data analysis. The findings showed that the students used unique ways of strategies to convey their voice in a recontextualized setting. Their written voice in the job applications were various, and nobody applied the Korean convention of weather opening. Their rhetorical patterns were a transformation from convergence to divergence, showing integrated patterns of written voice. Students' writing practices revealed their internal values of writing for a task, and they do not directly learn from the teacher's syllabus. This supports the sociocultural framework that learning is a situated activity in a specific discourse community. The study concludes that writing teachers should understand that life-world and learning experience can impact on students' written voice and practices.

• Journal of the Korean Geographical Society
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• v.39 no.6 s.105
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• pp.971-983
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• 2004

It is increasingly clear that student mastery of concepts and skills in geographic education is based on a complex set of variables. Sex and gender are the key variables. Much has been written about biological sex differences in learning, but less attention has been paid to the impacts of socio-cultural gender on learning geography. As such, the aims of this paper are two-fold. First, to examine theories which seek to explain why males and females might differ in their geographic and spatial knowledge or skill. Second, to examine the extent of sex differences and gender traits in the geographic learning. The results of study illustrate clearly that there are more similarities than differences between the sexes. Therefore, there are significant gender differences between the preferences of regions, contents, activities in the secondary geographic learning. The results also provide insights into improving contents and method of geographic education.

• Korean Journal of Environment and Ecology
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• v.15 no.4
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• pp.408-419
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• 2002

The purpose of this study was to establish a conceptual management spectrum framework for integrated management of Baekdudaegan area. The conceptual model was developed through a literature survey that includes the concepts from existing relevant systems and other expert sources In conceptual Baekdudaegan management spectrum framework presented here, three different classes (preservation, buffer, and multiple-use) that specify potential management objectives for area functions were classified in order to pursue management flexibility Three primary management classes should be identified by evaluating Indicators of ecological, physical, and social.cultural environments. An application of the framework requires an explicit selection of indicators and their evaluation. For establishing reliability of the framework, it will be desirable to test it empirically in Baedudaegan areas in the future. In addition, systematic case study for selecting appropriate indicators and identifying evaluation standards must be done.

• Journal of Science and Technology Studies
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• v.12 no.1
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• pp.79-106
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• 2012

The paper discusses the issue of reality related to interaction between users and electronic figures that mediate by online game system. MMORPG(Massively Multiple Online Role Playing Game) has been known as virtual world that physically and electronically interconnect users and mechanical elements over huge area. Already game items have became a kind of reality for some users long time ago. How these figures could have been regarded as realities? It suggests to take place the temporality of practice around game world. Tremendous practices of human and machines produce their relations and these relations are reinforced self-referentialy. They could constitute their time-space frame that be situated a figure as the something in it.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.161-165
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• 2008

The purpose of this study is to design and apply that teaching and learning methodology of motion image based on modified ASSURE model to improve creativity the competitive power of an information oriented society. To accomplish the end of this study, the following procedure and methods were performed. After the theoretical consideration about education visual image and creativity, we get to the bottom the connection of them. In the result of that, it designed plans for teaching and learning applied by modified ASSURE model. And it had larger efficiency to apply a creativity develop learning model when it spread out teaching and learning process to produce motion image. The main points of the result and the meaning are as follows. Firstly, in the light of the result of this study, student's creativity were enhanced to a large extent as applying this study. It appeared that the average of performance improved from 30.18 to 37.44. Such difference was t=-14.39 (p<0.05), which is a meaningful difference in terms of statistics. Secondly, it laid the foundations for being cultural prosumer as applying this study. Additionally, it anticipated that all the students join in this study become leader group in the age of digital media.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.197-212
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• 2019

This study points out how the two conflicting elements of empathy and estrangement that constitute the dual structure of are incorporated by dialectic; finally, this paper explores the spontaneous estrangement effects' meaning and value on the point of view of reception aesthetics. As results of these studies, First, the Brechtian set of estrangement effects techniques showed that in it could function as an empathy technique for audiences. Second, the role of Sanbazi to increase the audience's participation was to produce both the immersion effect and the estrangement effect simultaneously. These double features of Sanbazi are dialectically incorporated and simultaneously bring about both the social reality reflection and enjoyment of the audience. Third, the puppetry is valid as not a way to describe reality but one of the ways to look at social reality. Conclusionally, in terms of producing counter-discourse, the puppet show has more extensible than any other form of performance with regard to expression.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.361-367
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• 2019

The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.