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http://dx.doi.org/10.14400/JDC.2019.17.5.361

A Study on the High-Emotional Quality in the Design perceived by Chinese Millennials - focused on Emotional Image-  

Sung, Sora (Dept. of Design Studies, IDAS, Hongik University)
Nah, Ken (Dept. of Design Management, IDAS, Hongik University)
Publication Information
Journal of Digital Convergence / v.17, no.5, 2019 , pp. 361-367 More about this Journal
Abstract
The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.
Keywords
China; Millennials; High-Emotional Quality; Emotional Design; Emotional Image;
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Times Cited By KSCI : 5  (Citation Analysis)
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