• Title/Summary/Keyword: 사업구조 전략

Search Result 300, Processing Time 0.025 seconds

Business Strategies of Japanese Newspaper Companies: Top-level Managers' Perception and Reacting toward the Newspaper Crisis (일본 신문기업의 경영전략 연구: 경영진의 위기인식과 대응책을 중심으로)

  • Kim, Young-Ju;Jung, Jae-Min
    • Korean journal of communication and information
    • /
    • v.51
    • /
    • pp.65-86
    • /
    • 2010
  • This paper reviews the problems and opportunities of Japanese newspaper industry. In the focus are particularly issues related to causes of the crisis and reacting strategies overcoming the crisis. To answer the questions, we conducted in-depth interviews with top-level managers of major newspaper companies in Japan. Secondary data were gathered to complement the interview. Top managers mainly perceived the causes of the crisis as young readers' alienation from newspaper due to the change of media environment and structural factors such as increasing production/distribution costs and diminishing appeals for advertisers. They are implementing several strategies to overcome this crisis - developing newspaper content for young readers; packaging customized on-off line advertisement; extending news distribution via online and mobile platforms; diversifying business into diverse sectors such as real-estate; enhancing brand equity of newspaper; and collaborating with rival newspaper companies in operating news site and joint printing/distribution. Lessons from the case of Japanese newspaper industry may be useful starting points for the Korean newspaper companies agonizing for diminishing circulation and advertising revenues.

  • PDF

인터뷰-21세기 우주항공산업의 힘찬 미래 삼성항공우주연구소 한만섭 소장으로부터 듣는다

  • The Korea Society of Space Technology
    • Satellite Communications and Space Industry
    • /
    • v.4 no.3
    • /
    • pp.91-97
    • /
    • 1996
  • 우리 나라는 60년대 초부터 경제개발정책을 지속적으로 추진한 결과 세계에서 유례를 찾아 볼 수 없는 급속한 발전을 이루었다. 그러나 선진국 진입의 문턱에 서 있는 지금, 보다 한 단계 높은 산업구조고도화와 미래 첨단기술산업으로의 진입이 시급한 과제로 제기되고 있다. 따라서 첨단기술의 결집체이며 관련산업에 파급효과가 큰 우주항공산업진흥이 필수적으로 요구되고 있다. 삼성항공은 1977년 삼성그룹의 일원으로 항공엔진사업을 시작하여 우주항공산업, 방위산업, 정밀공업산업 등과 같은 첨단의 초정밀 사업과 국가적으로 중요한 과제들을 개척 추진해 왔다. 창립이래 국가전략사업으로는 한국전투기사업(KFP) 및 헬기.중형항공기 제작사업에서 다목적 실용위성개발까지 기술개발, 첨단시설 확보 및 고급인력 양성에 투자하고 있으며 21세기 한국을 대표하는 세계적인 우주항공업체로 발돋움하기 위해 노력하고 있다. 삼성그룹내 우주항공분야 연구개발의 핵심기관인 항공우주연구소의 한만섭 소장님으로부터 야심찬 우주항공산업의 마스터플랜과 추진현황, 전망 등에 대하여 들어보았다. 대담에 응하시는 소장님의 모습에서 우주항공산업에의 밝은 미래를 확신할 수 있었으며, 바쁜 일정 중에도 대담에 응해주신 점 깊이 감사드린다.

  • PDF

중소벤처기업의 CEO 변혁적 리더십과 내적 외적 혁신 행동이 사업 성과에 미치는 영향에 관한 연구 : 유연적 조직문화의 조절 효과를 중심으로

  • Jeong, Un-Seop;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2020.06a
    • /
    • pp.141-147
    • /
    • 2020
  • 최근 중소기업연구원 연구자료에 의하면 우리나라 중소벤처기업의 혁신 수준은 OECD 최하위 수준이며, 네트워크 기반의 협력체계가 필요하다고 발표하였다. 또한, 최근의 혁신 행동 관련 연구를 살펴보면 내적 혁신 행동에 대한 연구는 많으나, 외부 네트워크 혁신 행동과 연동한 연구는 미진하였다. 따라서 본 연구의 목적은 CEO 변혁적 리더십이 조직 공정성을 기반으로 내적 외적 혁신 행동을 실행함에 있어서 유연적 조직 문화의 조절 효과가 사업성과에 미치는 영향에 대해서 알아보고자 한다. 이론적 고찰을 통해 중소벤처기업 성과모형, CEO 변혁적 리더십, 내적 혁신 행동, 외적 혁신 행동, 조직 공정성, 유연적 조직문화, 사업성과에 대해서 알아보았다. Chrisman 등(1998)의 중소벤처기업 성과모형은 ①기업가(entrepreneur), ②산업구조(industry structure), ③사업전략(business strategy), ④자원(resources), ⑤조직구조(organization structure, processes and systems) 등 5가지를 제시하였다. 본 연구에서는 Chrisman 등(1998)의 벤처기업 성과모형 NVP = f(E, IS, BS, R, OS)을 적용하여 연구 모형을 설계하고 실증 검증하였다. 향후 중소벤처기업 성과모형으로서 직원들의 미래전망과 자부심 향상에 본 연구가 시사점을 제공할 뿐만 아니라 중소벤처기업 경쟁력 강화를 위한 기업 혁신 행동 컨설팅 연구에도 기여할 수 있을 것으로 판단된다.

  • PDF

The Structural Relationships of Farm Village Development Work, Brand Equity and Social and Economic Performance (농촌지역개발사업 지원과 농촌마을의 브랜드자산 및 농촌마을의 사회경제적 효과의 구조적 관계)

  • Lee, Byung-Jun;Ahn, Dong-Seop;Back, Seoung-Woo
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.3
    • /
    • pp.600-612
    • /
    • 2020
  • The objective of this study is to analyze the relationships among support for farm village development work, farm village's brand equity and social and economic performance. The questionnaire was performed for 380 villagers in Jeollabuk-do Province. The surveyed data was analyzed by structural equation model analysis and Sobel test. Support for farm village development work such as living environment improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed statistically significant positive effects on the farm village's brand equity. The farm village's brand equity also showed a statistically significant positive effect on the social and economic performance. The support for farm village development work such as living environment improvement project, village landscape improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed no statistically significant effects on the social and economic performance. But, they showed statistically significant effects on the social and economic performance in indirect manner with the mediating effect of the farm village's brand equity. In this study, the effect factors on the farm village's brand equity and social and economic performance was verified in farm village development strategy, and then, it is meaningful to present the role and importance of support for farm village development work.

방산물자 수출 촉진을 위한 전략방향 (2)

  • Yu, Byeong-Tae
    • Defense and Technology
    • /
    • no.6 s.256
    • /
    • pp.36-45
    • /
    • 2000
  • 방위산업의 경우 사업기술 향상의 지원을 위하여 제공하고 있는 산업구조조정자금, 연구개발지원자금 등을 활용하여 방산 물자 수출을 도모하고 있는 업체를 직접적으로 지원할 수 있는 방안을 강구하는 것이 검토되어야 한다. 이외에도 관세환급, 수출입대금결제 방법에 대한 개선 및 연불수출에 대한 지원 등 보다 과감한 자금지원이 있어야 방산 물자의 수출이 제고될 수 있을 것으로 본다.

  • PDF

A Study on Strategies for Local Development Projects by Types of Regional Cities (지방 도시 규모별 지역개발사업 추진방안 연구)

  • Bae, Min-Cheul;Ahn, Jung-Geun;Ahn, Woo-Sung
    • Journal of the Korean Regional Science Association
    • /
    • v.39 no.2
    • /
    • pp.3-18
    • /
    • 2023
  • The aim of this study is to analyze problems with regional development projects by examining their actual conditions and to propose measures to promote such projects based on the size of local cities. To achieve this goal, problems associated with regional development projects were analyzed, and measures for their promotion were derived by dividing these projects into planning, strategy, policy, and institutional sectors according to the size of local cities. The problems identified with regional development projects include diversification leading to similar and overlapping projects, lack of participation by local experts, top-down government structure for designating and supporting regional development projects, and insufficient budget. In order to address these issues, local experts have suggested differential measures based on the size of local cities. Specifically, in the planning sector, it was proposed that economic, cultural, social, and welfare functions be expanded and reorganized primarily around small and medium-sized cities, and that long-term strategies be established for regional large cities through various partnerships and step-by-step procedures. In the policy sector, it was suggested that the implementation of bottom-up development under the leadership of local governments should be focused on small and medium-sized cities, and that the transition from a specific industry-oriented policy to a corporate growth policy needs to be established around large cities. Finally, in the institutional sector, it was recommended that a performance evaluation system for the use of financial resources and a system for expanding financial resources should be established primarily in small and medium-sized cities.

Study on the 'innovation' in higher education under the national university innovation support project (대학혁신지원사업에서 '혁신'은 어디에 있는가? :부·울·경 지역 대학혁신전략을 중심으로)

  • Wongyeum Cho;Yeongyo Cho
    • The Journal of the Convergence on Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.519-531
    • /
    • 2024
  • The purpose of this study is to analyze the aspects and characteristics of educational innovation planned and implemented at the university site targeting universities in Busan, Ulsan, and Gyeongnam, and to explore their limitations and tasks. For this purpose, we analyzed the contents of innovation strategy programs among the plans of 17 universities in the national innovation support projects in Busan, Ulsan, and Gyeongnam area. First, the university innovation strategy was divided into input, process, infrastructure, and other factors, and among them, the process factor was divided into education, research, and industry-university cooperation to examine the aspects and characteristics of innovation. As a result of the study, the aspects of university innovation at universities in Busan, Ulsan, and Gyeongnam were analyzed in the areas of education, research, and industry-academia cooperation. Characteristics of innovation were emphasis on convergence education, competency development, smart system foundation, introduction of innovative teaching and learning techniques, consumer-centeredness, and regional linkage. The limitations and tasks of university innovation revealed through the research are as follows. First, a specialized university innovation business structure should be prepared in consideration of the context of local universities. Second, established strategies with high innovativeness must be implemented and sustained, and consensus among members is required for this. Third, the innovation of universities should not mean the centralization of academics, and the role and efforts of universities as a research institutions should be improved. Fourth, it should not be overlooked that more important than the visible innovation strategy of university innovation is the education innovation that occurs directly to students as a result of the education effect.

Analysis on the Business Model of Korean Home Network Industry by Participating Enterprises (국내 홈네트워크 산업의 참여사업자의 비즈니스 모델 분석)

  • Noh, Mi-Jin;Kim, Ju-Seong
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.9
    • /
    • pp.172-184
    • /
    • 2008
  • The purpose of this study analyzes services and the markets creating the profit of the national home network industry and the promotion strategy will be proposed. First, the technologies and products of the home network industry are analyzed, and the value chain of this industry is grasped. Second, the home network industry is classified into the communication common carrier, the construction carrier, the content/solution carrier, and the electronic business carrier. Third, The business model of the home network industry reconstructed based on the researches of Morris et al.(2005) and Chesbrough and Rosenbloom(2002), and the strategies are analyzed. We performed the industrial analysis as the company environment analysis, factor analysis of the value creation, business strategy analysis and so on.

Research of the local cultural brand by analyzing the case of Honggildong cultual content business strategy (홍길동 문화콘텐츠사업 사례분석을 통한 지역문화 브랜드화 전략 연구)

  • Shim, Jae-Kwang;Lee, Sang-Gil;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
    • /
    • v.11 no.4
    • /
    • pp.479-486
    • /
    • 2010
  • A lot of local governments are trying to develop and brand the regional unique resources as a digital contents because of focusing on the intangible value of it's culture and economy of cultural industry. But every cultual contents business is not always successful. It must be successful on the condition that the cooperation of local government including citizens and private company's participation should make this business a good model of continuous potential growth power. The most important factor of it's business will be the realization of stable plan based on the design of business and carefully throughout plan. The other key factors are the analysis of the objective source and current market demands, the development of contents and story telling. Also the development of strategy of the content including OSMD(One-Source Multi-Device) and OSMU(One-Source Multi-Use) through the step analysis of the result must take into consideration. With the help of analyzing the successful cultural model "Honggildong cultual content business in Jangseong, Jeonnam" which is the representative case of OSMD and OSMU, this study attempts to suggest the successful strategy of regional culture resource brand. In order to provide a typical approach to the local government and cultural content industry which is trying to brand the regional cultual resource, this study researches the analysis of the development of Honggildong cultural resources and it's process step by step which was already finished it's first business stage.

A Study on the Approach Method for the Excavation of the Outstanding Projects in the Agricultural Sector (농업분야 국제개발협력 우량사업 발굴을 위한 접근법 연구)

  • Ji, Seong Tae
    • Journal of Agricultural Extension & Community Development
    • /
    • v.21 no.3
    • /
    • pp.181-213
    • /
    • 2014
  • This study analyzes the approach method for the excavation of the outstanding projects in order to improve the ODA quality in the agricultural sector in a situation of the recent quantitative expansion of the Korea's ODA. This analysis is based on the ODA development paradigm of the international society, Korea's ODA development trends, the problems of system, procedure and contents. The analysis drew five approaches, such as an approach based on the strategies, an approach based on the comparative advantage, an approach based on the partnership, an approach based on the networking, an approach of modeling. If each approach method is applied to the excavation of project closely linked to other approach methods, it would be easier to excavate outstanding project. And it could lead to enhancement of project effectiveness. This study introduced the KAPEX program which excavate the customized ODA projects through the application of these approach methods.