• Journal of Digital Convergence
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• v.17 no.11
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• pp.117-126
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• 2019

This research examined whether and how prior customer participation and the relationship commitment of the brand enhance experiential behaviors of offline stores such as Apple, Huawei, MI, Oppo, Samsung, Vivo. A structured self-report questionnaire was administered to collected 258 survey responses and structural equation modeling was applied using SPSS and AMOS. The results of this study are as follows: First, customer participation increased normative commitment, emotional commitment, and persistent commitment. Second, the relationship commitment of consumers enhanced various experiential behaviors such as entertainment experience, educational experience, escapist experience, and aesthetic experience. Third, consumers with high brand fanship reported more positive aesthetic and escapist experience. The results of this study are expected to provide effective marketing strategies for companies setting up offline experience stores by understanding customer participation and involvement that should be considered for consumers targeted.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.195-200
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• 2019

The role of the Internet of Things in the Fourth Industrial Revolution is in the era of collecting data at the end and analyzing big data through technology to analyze the future or behavior. Therefore, due to the nature of the IoT, it is vulnerable to security and requires a lightweight security protocol. The spread of things Internet technology is changing our lives a lot. IT companies all over the world are already focusing on products and services based on things Internet, and they are going to the era of all things internet that can communicate not only with electronic devices but also with common objects. People, people, people and objects, things and things interact without limitation of time and space, collecting, analyzing and applying information. Life becomes more and more smart, but on the other hand, the possibility of leakage of personal information becomes greater. Therefore, this study proposed security threats that threaten the protection of personal information and countermeasures, and suggested countermeasures for building a secure IoT environment suitable for the Fourth Industrial Revolution.

• Journal of the Society of Naval Architects of Korea
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• v.32 no.4
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• pp.9-18
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• 1995

The use of CAD/CAM systems is growing fast in the shipbuilding industry. To develope a geometric modeler, the existing CAD/CAM systems have been analysed. Because existing systems have closed architectures, it is not easy to investigate the internal structures. However, new trends in the software engineering, open architectured systems, pose some possibility to develope the geometric modeler. Several geometric modelers are analysed to extract component functions and modules. ACIS of the Spatial Technology, AIS of the CAM-I consortium, the STEP part for the geometry and topology, CAD*I of the ESPRIT project, and domestic modelers are investigated. Based on this analysis, a reference model which shows the framework of the modeler is proposed. With the data structure supporting non-manifold topologies, the reference model can be used to encourage a cooperative development program.

• Composites Research
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• v.34 no.5
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• pp.330-336
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• 2021

Alumina powder is one of the widely used materials for industry, but there is a problem that the strength of the product changes depending on the powder packing state. To solve the above problem, previous studies have been conducted to increase the particle packing efficiency, but most of the existing studies analyzed the packing characteristics of millimeter-scale particles, so the physical properties are different from those of the micrometer scale. It is difficult to apply to the micrometer scale. In this paper, a three-step experiment was performed using a statistical method to increase packing using micrometer-scale alumina powder. First, a size combination with high packing and a mixing ratio were selected using the mixture test design method, and an appropriate excitation frequency was selected by analyzing the height change according to the frequency change in the vibration test apparatus. Finally, an alumina powder packing experiment was performed based on the experimental results mentioned above. As a result, it was confirmed that the maximum height variation was 42% higher than the maximum value of the 155 measurements performed when selecting the packing size combination. It is thought that this study will serve as basic data for processing and packing research using fine powder.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.423-428
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• 2019

As areas of ICT devices expand due to development of fourth industry, Smart Jewelry is being released. Jewelry is not only a fashion tool to dress up the human body as it merges with the functional aspects of smart devices, but it also delivers the information needed to improve users' living conditions and the interaction of the information needed is likely to be expanded. Although wearable Jewelry is not widely popular with consumers due to its recognition that it is a Smartphone aid and technical limitations, it needs to be ultra-smallized and improved in design. By analyzing emotional types according to design, materials, and colors, focusing on the current wearable jewelry products, the company aims to contribute to enhancing the value of creative smart jewelry by thinking about how smart jewelry will stimulate people's emotions.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.77-91
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• 2019

In order to establish a sales strategy for convenience store lunches, this study conducted analysis using association rules based on POS data obtained from convenience stores located in four commercial districts. For this purpose, the data used in the analysis were divided into the time zones from 6:00 am to 8:00 pm, 17:00 pm to 19:00 pm, and the convenience stores according to the commercial areas. As a result of the analysis, it was found that products that were sold together with a lunch box were mainly made of products that could be eaten together with lunch such as milk, beverage, and cotton. However, it was confirmed that there were differences in the types and numbers of the products that were sold together with the lunch boxes of the morning time and the afternoon hours for the other products. These results and approaches are expected to contribute to finding and responding to the needs for goods and services that change as well as convenience stores as well as sociocultural changes.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.167-177
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• 2019

Innovation of genomics technology has recently been extended to Direct To Consumer Genetic Test (DTC-GT) which consumers purchase without requesting the service on medical institutes. In 2016, Korea has introduced the DTC-GT but the market size is small comparing to global market. This study analyzes consumers' purchase intentions and purposes and their influential factors based on 2018 consumer survey. According to the results of binominal and multinominal logistic regression, knowledge after purchase, attitude on medical care benefit, health status are statistically significant on purchase intentions. Purchase purposes are different on age group and related on medical care rather than health care. These results imply that DTC-GT is needed to improve consumer satisfaction, re-purchase and effective care service. This paper is expected to contribute on strategic directions for the new DTC-GT product development.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.73-87
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• 2019

The purpose of this study is to clarify the continuous usage intention of artificial intelligence products and services. In this study, we try to define the artificial intelligence quality and preference on the online job information platform and investigate the effect of artificial intelligence on continues usage intention. A survey of artificial intelligence users was conducted and recalled 184. The empirical analysis shows that the artificial intelligence quality and preference have a positive effect on satisfaction, and that the satisfaction has significant effect on the intention of continuing use. but the artificial intelligence quality does not significantly affect the intention of continuing use. These results are expected to provide useful guidelines for artificial intelligence technology products or services in the future.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.313-318
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• 2019

The purpose of this study is to investigate whether there is a difference in the incidence of the black circle border of iris(skin disease) according to the iris constitution. Iris was taken for 100 adults living in Seoul. Iris was photographed using the iris camera DV-2H, a blue focus development product. Statistical significance was tested by correlation analysis, and the occurrence of black circle border of iris was low negative correlation(p<0.01). As mentioned above, we know that the occurrence of black circle border of iris differs according to the iris constitution, and by using it actively, it will help health promotion about skin. There is a need to study the changes of iris in the cause of skin disease by using a blood test to analyze the cause of the skin disease in the future.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.399-406
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• 2019

The purpose of this study is to examine the relationship between corporate reputation and the profitability. In this study, Big Data Analysis was conducted for Hyundai Motor, Shinsegae Department Store, SK Telecom, and Amorepacific to solve research problems. The results of this study show that the effect of each corporate reputation on the profitability is different according to the company. For products such as Hyundai Motor and Amorepacific that are used directly by consumers, the corporate reputation formed by the comments was more influential. In addition, distribution Service company such as Shinsegae Department Store showed more influence by online news. On the other hand, SK Telecom did not have a significant effect on profitability. Based on the results, this study emphasizes the importance of online news and comments on corporate reputation management, and aims to contribute to establishing an efficient reputation management strategy by examining the relationship between corporate reputation and profitability.