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http://dx.doi.org/10.14400/JDC.2019.17.7.167

A Study on Factors Influencing Consumer Purchase Intentions and Purposes in Direct-To-Consumer Genetic Test  

Park, Imsu (Center of Water Policy Research, K-water)
Jung, Ilyoung (Division of Innovation and Growth Policy, STEPI)
Publication Information
Journal of Digital Convergence / v.17, no.7, 2019 , pp. 167-177 More about this Journal
Abstract
Innovation of genomics technology has recently been extended to Direct To Consumer Genetic Test (DTC-GT) which consumers purchase without requesting the service on medical institutes. In 2016, Korea has introduced the DTC-GT but the market size is small comparing to global market. This study analyzes consumers' purchase intentions and purposes and their influential factors based on 2018 consumer survey. According to the results of binominal and multinominal logistic regression, knowledge after purchase, attitude on medical care benefit, health status are statistically significant on purchase intentions. Purchase purposes are different on age group and related on medical care rather than health care. These results imply that DTC-GT is needed to improve consumer satisfaction, re-purchase and effective care service. This paper is expected to contribute on strategic directions for the new DTC-GT product development.
Keywords
Direct To Consumer Genetic Test; Purchase intentions; Knowledge; Attitude; Logistic Regression;
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Times Cited By KSCI : 4  (Citation Analysis)
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