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http://dx.doi.org/10.14400/JDC.2019.17.6.077

A Study on the Lunch Box Promotion of Convenience Store by Commercial Areas  

Choi, Sung-WooK (Department of Management Information Systems, Samhyook University)
Shin, Yong Jae (Department of Management Information Systems, Samhyook University)
Publication Information
Journal of Digital Convergence / v.17, no.6, 2019 , pp. 77-91 More about this Journal
Abstract
In order to establish a sales strategy for convenience store lunches, this study conducted analysis using association rules based on POS data obtained from convenience stores located in four commercial districts. For this purpose, the data used in the analysis were divided into the time zones from 6:00 am to 8:00 pm, 17:00 pm to 19:00 pm, and the convenience stores according to the commercial areas. As a result of the analysis, it was found that products that were sold together with a lunch box were mainly made of products that could be eaten together with lunch such as milk, beverage, and cotton. However, it was confirmed that there were differences in the types and numbers of the products that were sold together with the lunch boxes of the morning time and the afternoon hours for the other products. These results and approaches are expected to contribute to finding and responding to the needs for goods and services that change as well as convenience stores as well as sociocultural changes.
Keywords
Convenience store; Lunch box; Commercial area; Association rules; Datamining;
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Times Cited By KSCI : 4  (Citation Analysis)
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