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http://dx.doi.org/10.14400/JDC.2019.17.7.073

An Exploratory Study on Artificial Intelligence Quality, Preference and Continuous Usage Intention: A Case of Online Job Information Platform  

An, Kyung-Min (The Cooperative Department of Techno-Management, Dongguk University)
Lee, Young-Chan (Department of Business Administration, Dongguk University Gyeongju)
Publication Information
Journal of Digital Convergence / v.17, no.7, 2019 , pp. 73-87 More about this Journal
Abstract
The purpose of this study is to clarify the continuous usage intention of artificial intelligence products and services. In this study, we try to define the artificial intelligence quality and preference on the online job information platform and investigate the effect of artificial intelligence on continues usage intention. A survey of artificial intelligence users was conducted and recalled 184. The empirical analysis shows that the artificial intelligence quality and preference have a positive effect on satisfaction, and that the satisfaction has significant effect on the intention of continuing use. but the artificial intelligence quality does not significantly affect the intention of continuing use. These results are expected to provide useful guidelines for artificial intelligence technology products or services in the future.
Keywords
Information Process Theory; Artificial Intelligence Quality; Preference; Satisfaction; Continuous Usage Intention;
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