• Journal of Digital Convergence
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• v.13 no.8
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• pp.191-206
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• 2015

The purpose of this paper is the cultural management activities empirical analysis of the impact of organizational effectiveness, such as organizational citizenship behavior and turnover intention for the era of fusion and convergence. In particular, pay attention to the mediating role of organizational communication, and cultural management activities of the effect of by behavioral dimension of organizational effectiveness by structural model demonstrated the value and importance of cultural management. Cultural management activities showed a significant positive effect on organizational communication and organizational citizenship behavior. Organizational communication appears to have a mediating effect on the relationship between corporate cultural management and organizational effectiveness, especially the cultural management itself not necessarily to reduce turnover intention, to support communication means that can reduce the turnover points when activated.

• Management & Information Systems Review
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• v.38 no.4
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• pp.137-157
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• 2019

Companies are trying to use enterprise SNS for collaboration and speedy decision-making. This study verified the mediating effect of communication between enterprise SNS and job performance, and proved the moderating effect of nationality between enterprise SNS and communication. This study collected survey data of 81 Korean and 81 Chinese from employees who have used enterprise SNS in Korea and China. As results of data analysis, first, enterprise SNS improved job performance through speedy information sharing and error reduction. Second, communication mediated the effect of enterprise SNS on job performance. Third, enterprise SNS increased the level of organizational communication through decreasing the burden of offline face-to-face communication. Compared with Chinese corporate organizations, Korean corporate organizations have high power distances, centralized control, and high superior authority. Therefore, in the off-line communication situation, the subordinate feels the social pressure to follow the command of the superior. Thus communication is one-way and closed. In this Korean organizational situation, corporate SNS can be used as a means to bypass rigid offline communication. In the online communication environment of non face-to-face corporate SNS, anxiety and stress of face-to-face communication can be reduced, so communication between the upper and lower sides can flow more smoothly. The contribution of this paper is that it proved that enterprise SNS promotes communication and improve job performance by reducing the anxiety or stress of offline communication, while according to prior research successful adoption of many types of information systems requires the fit between an organization and its organizational culture.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.310-311
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• 2010

현재 은행들은 종합금융서비스업(Total Financial Solution)인 금융그룹화 추진에 비 은행 사업 분야를 보완하여 금융 업무 대형화를 강화하고 있다. 이에 따라 대형화된 은행권에서는 계열사 간 커뮤니케이션 부재를 해결하고, 각기 다른 기업문화를 통합 할 수 있는 조직 내 커뮤니케이션 매체로 위성영상방송을 찾게 된다. 본 논문에서는 대형화된 은행 내 조직 커뮤니케이션 매체로서의 위성영상방송이 조직에 어떠한 효과를 미치는지 알아보았다.

• Industry Promotion Research
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• v.2 no.1
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• pp.15-29
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• 2017

The purpose of this study was to examine how the interaction between organizational culture and organizational communication factors on the effectiveness of a set of organizations has an effect on organizational effectiveness. For the empirical analysis of this study, we conducted a questionnaire survey on the subjects who participated in the core job training course of SMEs. To test the hypothesis of this study, we analyzed the moderating effects of organizational communication on the relationship between organizational culture type and organizational effectiveness by statistical analysis, correlation analysis, regression analysis, multiple regression analysis, and control effect analysis through statistical program SPSS 20.0. The results of the empirical analysis show that organizational culture type positively influences organizational commitment and job satisfaction, but organizational culture has a positive effect on organizational culture. It exhibited a positive moderating effect. Therefore, this study reviewed the theoretical validity of existing studies by analyzing the moderating effects of organizational communication in the relationship between organizational culture type and organizational effectiveness. On the other hand, the empirical analysis of the interaction effects of variables can be interpreted as the pursuit of integration between prior researches that were performed individually.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.251-256
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• 2020

Based on the development of SNS in Mobile and Internet, crisis management is regarded as an important issue that determines the rise and fall of businesses. This study aims to contribute to more efficient implementation of crisis management messages by examining the relationship between the strategy of crisis management communication and the level of specificity of the message. The study found that consumers evaluated the crisis-hit company's acceptance communication strategy to show a higher level of integrity, reliability and appropriateness than the defensive strategy. However, this main effect is mediated by the specificity (high specificity vs. low). Specifically, consumers' assessment of crisis management messages and information-seeking behavior were found to be most favorable when used in a mixture of acceptance strategies and high specificity. Conversely, the lowest effect was the combination of defense strategy and high specificity. Based on these results, the theoretical discussions is described for crisis management practitioners of enterprises and organizations.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.79-88
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• 2018

Previously, there have been many studies on the fraud of employees, internal customers of the company, but there have been a lot of studies on military affairs that are closely related to the improvement of army's combat power. Therefore, this study investigates how communication satisfaction is influenced by the characteristics of SNS. For empirical verification, 240 soldiers were surveyed in this study. The analysis method was to investigate the correlation between each variable using the Structural Equation Model (SEM). The results of this study show that the SNS characteristics have a positive effect on the overall model related to organizational communication satisfaction. Organizational communication satisfaction has a positive impact on military fraud and organizational communication satisfaction has been shown to mediate between army and SNS traits. Through this research, we intend to promote the morale of soldiers by activating communication among group members using appropriate level of social networking.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1995.09a
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• pp.264-279
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• 1995

오늘날 기업 경영 환경은 더욱 복잡해지고, 국가간.지역간 통합 경제 체제 형태로 변화하고 있다. 정보 기술과 텔리커뮤니케이션의 결합에 따른 급속한 발전은 국가간.지역간 경계를 넘어 다국적 기업, 더 나아가서는 범세계적 기 업으로 글로벌(global) 기업을 출현시켰다. 경영 환경의 빠른 변화의 추세 속 에서 경쟁 우위를 지키기 위해서는 이러한 변화를 적절히 수용하고 적응할 수 있는 조직이 필요하였다. 기존의 MIS 관점으로는 환경 변화에 적응 할 수 있는 혁신적인 조직으로 변화시키는 데는 한계가 있었고, 이에 따라 BPR 이 대두되었다. BPR실행에 있어 성공뿐만 아니라 많은 실패도 겪었다. BPR 실행에는 많은 자금과 인력, 시간이 투자되기 때문에 실패의 손실은 기업에 게 큰 타격을 가져다 줄 수 있다. 대부분의 BPR의 실패 원인은 사회적 측면 을 고려하지 못한 데 있다. 정보 기술을 이용하여 프로세스를 급진적으로 재 설계 하였지만, 운영 주체인 구성원의 저항감이나 조직의 문화에 대한 고려 를 하지 못하였다. 그러므로 BPR을 수행함에 있어 사회적 측면과 기술적 측 면을 동시에 고려하여 적용한다면 오류나 실패 요인을 감소시킬 수 있다. 따 라서 요즈음 새로이 부상하고 있는 사회.기술적 시스템 접근법은 성공적인 BPR 실행을 위한 대안이 될 수 있다.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.58-73
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• 2020

The purpose of this study is to empirically analyze the relationship between organizational commitment, job satisfaction, education and training, human resource development, and communication in Korea's financial industry. In particular, the mediating relationships between organizational commitment and job satisfaction, education and training, human resource development, and communication were examined in order to provide a better understanding of organizational commitment. A structural equation model was used for the empirical analysis of this study. As a result of the study, it was confirmed that education and training, human resource development, communication, organizational commitment, and job satisfaction are correlated within the Korean financial industry. Furthermore, organizational commitment was found to have mediating effects on education and training, human resource development, communication, and job satisfaction. Based on these results, this study emphasizes the importance of education and training for organizational commitment in the Korean financial industry. In particular, this study establishes the importance of a culture of trust within organizations through human resource development programs, communication for job satisfaction, and organizational performance to face changes in the post-COVID era. In the future, more in-depth qualitative studies are required to derive factors related to the employees of financial companies and to conduct comparison analyses with companies in other industries.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.169-180
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• 2019

The purpose of this study is to verify the effect of perceived agile culture(empowerment, continuous learning, personal communication Intensification) on job performance(task, contextual, adaptive) and to explore the moderating effect of individual capability(knowledge, skill). For the empirical analysis, data were collected from convenient sample of 219 employees working at enterprise in China. The analysis of validity and reliability of variables and regression analysis were performed using SPSS 21. The results of this research as followed: firstly, the positive perceived agile culture and job performance were statistically supported. Secondly, the individual capability played as a partial moderator on the relationship between the perceived agile culture and the job performance. The factors that constitute the perceived agile culture can present the research directions for the transformation into the agile organization.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.11a
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• pp.367-378
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• 2007

기업이나 단체는 고객과의 관계형성 강화와 충성도를 높이기 위해 온라인 커뮤니티를 조직 차원에서 활성화하고 있고, 개인들은 사회 연결망(social network) 강화를 위해 개인의 관심사${\cdot}$가치${\cdot}$흥미${\cdot}$문화 등에 따라 특정 온라인 커뮤니티 사이트를 통해서 다양한 정보 획득과 구성들 간의 관계를 형성해 가고 있다. 이러한 추세에 힘입어 온라인 커뮤니티 사용자들은 상호작용성을 높이기 위해 아바타를 커뮤니케이션의 전달매체로 활용하는 경향이 있다. 본 연구는 아바타가 웹사이트 간 신뢰전이에 어떻게 영향을 미치고, 아바타 유무와 아바타 유형에 따라 신뢰전이가 어떤 차이가 나는지를 실증분석을 통해 검증하였다. 첫째, SERI와 SERI 포럼 사이트간에 신뢰전이가 부분적으로 발생하고 있으며, SERI 포럼 내에서는 변수들간의 모든 가설이 모두 유의하게 검증되었다. 둘째, 아바타 유형에 따라 SERI와 SERI 포럼 사이트간에 신뢰전이가 발생하는데 차이가 나타났다. 셋째, 모(母) 사이트의 신뢰는 자(子) 사이트의 품질요인과 포럼활동 만족도에 직${\cdot}$간접적으로 일부분 영향을 미쳤다. 다만, 중개자 신뢰는 시스템신뢰에는 유의한 영향을 주지 못하며, 피드백 메커니즘은 정보 품질과 시스템품질에 유희한 영향을 주지 못한다.