Browse > Article
http://dx.doi.org/10.14400/JDC.2015.13.8.191

The Influence of Convergence Corporate Cultural Management Activities upon Organizational Effectiveness: Focusing on the Mediating Effects of Organizational Communication  

Ju, Hyun-Jeong (Dept. of Information Management, Graduate School of Venture, Hoseo University)
Kim, Joong-Gyoo (Graduate School of Global Entrepreneurship, Hoseo University)
Publication Information
Journal of Digital Convergence / v.13, no.8, 2015 , pp. 191-206 More about this Journal
Abstract
The purpose of this paper is the cultural management activities empirical analysis of the impact of organizational effectiveness, such as organizational citizenship behavior and turnover intention for the era of fusion and convergence. In particular, pay attention to the mediating role of organizational communication, and cultural management activities of the effect of by behavioral dimension of organizational effectiveness by structural model demonstrated the value and importance of cultural management. Cultural management activities showed a significant positive effect on organizational communication and organizational citizenship behavior. Organizational communication appears to have a mediating effect on the relationship between corporate cultural management and organizational effectiveness, especially the cultural management itself not necessarily to reduce turnover intention, to support communication means that can reduce the turnover points when activated.
Keywords
Cultural Management Activities; Organizational Effectiveness; Organizational citizenship behavior; Turnover intentions; Organizational Communication;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 S. H. Kim, and Y. S. Rhee, "The influence of cultural management of small and medium enterprises in organizational outcomes. Journal of Arts and Cultural Management", Vol. 4, No. 1, pp.3-31, 2011.
2 S. Y. Kim, and S. W. Kwon, "The study on effect of corporate cultural management. Korean Business Council for the Arts", 2009.
3 S. Y. Kim, and S. H. Im, "The effects of cultural marketing on organizational satisfaction and commitment. Review of Cultural Economics", Vol. 15, No. 3, pp.113-137, 2012.
4 KBIZ, "Design by culture, small and medium industry". 2011.
5 D. L. Kim, and S. H. Kim, "The effect of corporate art sponsorship on the market value of Korean firms. Korean Management Review", Vol. 39, No. 6, pp.1425-1450, 2010.
6 S. Y. Kim, S. H. Im, and J. K. Goo, "The scale development of cultural marketing. Journal of Product Research", Vol. 29, No. 6, pp.119-131, 2011.
7 S. J. Yoon, and H. E. Han, "An empirical approach to the effects of corporate mecenat activities on advertisement effectiveness. Journal of Cultural Industry Studies", Vol. 11, No. 1, pp.47-67, 2011.
8 S. B. Lee, and S. H. Shin, "The Influence of Cultural Marketing, as a Corporate Public Relations, on Corporate Image, Brand image and Purchase Intention. Advertising Research", Vol. 66, pp.137-164, 2005.
9 N. R. Jeon, K. Y. Lee, and Y. S. Choi, "The Effect of Cultural Marketing Activity on Purchase Intentions A Case Study of Credit Card Companies. Journal of Cultural Industry Studies", Vol. 11, No. 2, pp.219-234, 2011.
10 T. W. Choi, "A Study on the Effects of Corporate Cultural Marketing on Customer Lolaty Focusing on the Effects of the Types of Cultural Marketing. Journal of Arts and Cultural Management", Vol. 3, No. 1, pp.143-168, 2010.
11 J. W. Youn, "The effect of mecenat(culture, arts support) activities on organizational commitment in tourism companies: Focused on the moderating effect of organizational culture, organizational justice and organizational identification. Ph.D. dissertation", The Graduate School of Kyonggi University, 2011.
12 S. Y. Kim, S. A. Ahn, and D. C. Jang, "A Basic Study on the Concept and Cases of the Art-based Creative Management. Review of Cultural Economics", Vol. 16, No. 2, pp.41-63, 2013.
13 S. M. Sim, "The rise and success strategy of culture marketing. SERI CEO Information". Vol. 372, pp.1-25, 2002.
14 KBIZ, "Design by culture small and medium industry". 2014.
15 Korea Mecenat Association, "Korea Mecenat Association 2011 Annual Report", 2012.
16 H. M. Yang, Y. J. Yoon, S. Y. Kim, M. K. Kang, Y. S. Kwak, and E. K. Joung, "Study on the effectiveness of business sponsorship for the arts. Korea Cultural Policy Institute", 2002.
17 S. Y. Jun, "Study on the model development and strategic application for effects of Corporate Mecenat Activities. Korea Mecenat Association", 2012.
18 M. K. Lee, and Y. K. Moon, "Effects of Culture Marketing versus Traditional Marketing Activities on Consumer Store Evaluations and Loyalty. Journal of Marketing Management Research", Vol. 13, No. 2, pp.1-21, 2008.
19 J. H. Jin, and H. S. Yang, "Effects of Corporate Image Increased by Cultural Marketing on Purchase Intention: Based on University Students from Seoul and Choong-Chung Do. The Korea Contents Society", Vol. 8, No. 4, pp.147-154, 2008.
20 H. B. You, and K. S. Ha, "The Effect of Cultural marketing Activities on a Corporate Brand Asset. Journal of Korea Academia-Industrial cooperation Society", Vol. 9, No. 6, pp.1856-1868, 2008.   DOI   ScienceOn
21 S. H. Cho, and S. J. Kim, "The Effect of Corporate Art Sponsorship on the Business Performance and Market Value of Korean Firm. Korea Journal of Business Administration", Vol. 27, No. 8, pp.1307-1327, 2014.
22 S. H. Kim, "A Study on Culture Management to Promote SMEs' Competitiveness. KOSBI", 2009.
23 S. J. Hwang, "Organizational communication. Paju, Bobmunsa", 2006.
24 G. L. Kreps, "Organizational communication: Theory and practice". New York: Longman, 1990.
25 C. W. Downs, and M. D. Hazen, "A factor analytic study of communication satisfaction. The Journal of Business Communication", Vol. 14, No. 3, pp.63-73, 1977.   DOI
26 H. C. Shin, M. J. Jung, and J. K. Na, "The Relationship of Communication Satisfaction in Organizational Contexts and Job Satisfaction among Professional Athletes. Journal of Public Relations Research", Vol. 11, No. 2, pp.34-62, 2007.   DOI
27 D. W. Organ, "Organizational citizenship behavior: The good soldier syndrome. Lexington, MA, England: Lexington Books/DC Heath and Com", 1988.
28 J. D. Pincus, "Communication Satisfaction, job satisfaction and job performance. Human Communication Research", Vol. 12, No. 3, pp.395-419, 1986.   DOI   ScienceOn
29 D. W. Eom, J. E. Ye, S. H. Kwon, and J. B. Wi, "Recommendations on the active communication in organization. SERI CEO Information", Vol. 795, pp.1-19, 2011.
30 R. W. Farace, P. R. Monge, and H. M. Russell, "Communicating and organizing. Addion-Wesley Pub.", 1977.
31 C. Pettijohn, L. Pettijohn, and A. J. Taylor, "Salesperson perceptions of ethical behaviors: Their influence on job satisfaction and turnover intentions. Journal of Business Ethics", Vol. 78, pp.547-557, 2007.
32 N. J. Allen, and J. P. Meyer, "The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology", Vol. 63, No. 1, pp.1-18, 1990.   DOI
33 R. P. Tett, and J. P. Meyer, "Job satisfaction, organizational commitment, turnover intention, and turnover: Path analysis based on meta-analytic findings. Personnel Psychology", Vol. 46, pp.259-293, 1993.
34 K. H. Kwon, and S. D. Kang, "The effects of Corporate Social Responsibility activities on Organizational Citizenship Behavior, Intention of Turnover: Focused on examining mediator effects of Affective Organizational Commitment. Korea Journal of Business Administration", Vol. 25, No. 7, pp.3085-3105, 2012.
35 H. W. Park, and J. H. Hahn, "A Study on the Effect of CSR on Employees' Organizational Commitment and OCB. Korean Academy of Organization & Management", Vol. 35, No. 3, pp.115-140, 2011.
36 W. H. Mobley, "Intermediate linkages in the relationships between job satisfaction and employee turnover. Journal of Applied Psychology", Vol. 62, pp.237-240, 1977.   DOI
37 J. C. Chen, C. Silverthorne, and J. Y. Hung, "Organization communication, job stress, organizational commitment, and job performance of accounting professionals in Taiwan and America. Leadership & Organization Development Journal", Vol. 27, No. 4, pp.242-249, 2006.   DOI   ScienceOn
38 R. Goris, "Impact of mechanized logging on compaction status of sandy forest soils. Forest Ecology and Management", Vol. 241, No. 1-3, pp.162-174, 2007.   DOI   ScienceOn
39 D. O. Chah, and J. S. Kim, "The Relationship between Empowering Leadership and Job Involvement and Organizational Commitment and Organizational Citizenship Behavior. Journal of Organization and Management", Vol. 35, No. 1, pp.171-198, 2011.
40 J. Singh, J. R. Goolsby, and G. K. Rhoads, "Behavioral and psychological consequences of boundary spanning burnout for customer service representatives. Journal of Marketing Research", Vol. 31, No. November, pp.558-569, 1994.   DOI   ScienceOn
41 H. S. Lee, and J . H. Lim, "SPSS 16.0 manual. Paju, Bobmunsa", 2009.
42 J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, "Multivariate data analysis (7th Edition). Upper Saddle River, NJ: Pearson Prentice Hall", 2009.
43 J. H. Kim, S. H. Hong, and B. D. Choo, "Applications of Structural Equation Modeling in Management Studies: A Critical Review, Korean Management Review", Vol. 36, No. 4, pp.897-923, 2007.