Browse > Article
http://dx.doi.org/10.14400/JDC.2018.16.7.079

The factors of SNS Characteristics and Organizational Culture Affecting Military Morale  

Kang, Seoung-Yun (Dept. of IT Policy Management, Graduate School, Soong-Sil University)
Yun, Seok-Yong (Dept. of IT Policy Management, Graduate School, Soong-Sil University)
Han, Kyeong-seok (School of Business Administration, Soong-Sil University)
Publication Information
Journal of Digital Convergence / v.16, no.7, 2018 , pp. 79-88 More about this Journal
Abstract
Previously, there have been many studies on the fraud of employees, internal customers of the company, but there have been a lot of studies on military affairs that are closely related to the improvement of army's combat power. Therefore, this study investigates how communication satisfaction is influenced by the characteristics of SNS. For empirical verification, 240 soldiers were surveyed in this study. The analysis method was to investigate the correlation between each variable using the Structural Equation Model (SEM). The results of this study show that the SNS characteristics have a positive effect on the overall model related to organizational communication satisfaction. Organizational communication satisfaction has a positive impact on military fraud and organizational communication satisfaction has been shown to mediate between army and SNS traits. Through this research, we intend to promote the morale of soldiers by activating communication among group members using appropriate level of social networking.
Keywords
SNS; Military morale; Organizational communication; SEM(structural Equation Modeling); Correlation;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
연도 인용수 순위
1 J. J. Lee & K. S. Han. (2012). A Study on Factors Affecting the Usage of the Digital Copyright Exchange in Knowledge Service Convergence Era. Journal of Digital Convergence, 10(6), 153-158.   DOI
2 K. G. Joreskog & D. Sorbom. (1984). LISREL-VI user's guide.
3 C. K. Pyo. K. S. Han & G. S. Ryu. (2016). An Empirical Study on the Factors Influencing User Satisfaction of Military Smart-Education. Journal of Digital Convergence, 14(2), 41-48.   DOI
4 J. J. Lee & K. S. Han. (2012). A Study on Factors Affecting the Usage of the Digital Copyright Exchange in Knowledge Service Convergence Era. Journal of Digital Convergence, 10(6), 153-158.   DOI
5 K. S. Kim, K. S. Han & H. W. Huh. (2012). A Study on the Benefits of PLM system baed on Data Integration and Process Management. Journal of Digital Convergence, 10(6), 133-140.   DOI
6 H. J. Park, B. G. Park & Y. H. Kim. (2015). A Study on the Relationship among Social Support, Self Expression, Tourism Experience and Tourism SNS Use Intention-Moderating Effect of Tourism SNS Usage Purpose. Journal of Digital Convergence, 13(12), 105-115.   DOI
7 D. R. Hwang & S. H. Lee. (2015). A Study on the Influence of Convergence Apartment Brand Image on Brand Loyalty: The Consumer-Brand Relationship Quality on the Mediating Effect. Journal of Digital Convergence, 13(10), 235-243.   DOI
8 L. Ajzen. & M. Fishbeinm. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological bulletin, 84(5), 888.   DOI
9 N. B. Ellison. (2007). Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication, 13(1), 210-230.
10 P. Blackshaw & M. Nazzaro. (2006). Word of mouth in the age of the web-fortified consumer. Consumer- generated media (CGM), 101.
11 A. M. Kaplan & M. Haenlein. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.   DOI
12 J. Fulk & D. Ryu. (1990, June). Perceiving electronic mail systems: A partial test of social information processing model of communication media in organizations. In annual meeting of the International Communication Association, Dublin, Ireland.
13 B. Erdogan, R. C. Liden & M. L. Kraimer. (2006). Justice and leader-member exchange: The moderating role of organizational culture. Academy of Management journal, 49(2), 395-406.   DOI
14 H. Kim, G. J. Kim, H. W. Park & R. E. Rice. (2007). Configurations of relationships in different media: FtF, email, instant messenger, mobile phone, and SMS. Journal of Computer-Mediated Communication, 12(4), 1183-1207.   DOI
15 R. L. Daft & R. H. Lengel. (1986). Organizational information requirements, media richness and structural design. Management science, 32(5), 554-571.   DOI
16 D. Gefen, D. Straub & M. C. Boudreau. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the association for information systems, 4(1), 7.
17 H. D. Yang & Y. J. Moon. (2005). The Differences of Social Influence on Information Technology Adoption by Knowledge Work and IT Maturity. Asia pacific journal of information systems, 15.
18 K. S. Suh. (2003). The effects of the characteristics of internet communities and individuals on user loyalty. Asia pacific journal of information systems, 13.
19 C. W. Downs & M. D. Hazen. (1977). A factor analytic study of communication satisfaction. The Journal of Business Communication(1973), 14(3), 63-73.   DOI
20 E. S. Andersen. (2003). Understanding your project organization's character. Project Management Institute..
21 K. H. Kim. (2006). ROK Army Manpower Force Structure: Validation of Organizational (Officer, NCO, and Enlisted Personnel) Staffing of an Infantry Battalion. NAVAL POSTGRADUATE SCHOOL MONTEREY CA.
22 F. Damanpour & W. M. Evan. (1984). Organizational innovation and performance: the problem of" organizational lag". Administrative science quarterly, 392-409.
23 R. L. Daft & R. H. Lengel. (1986). Organizational information requirements, media richness and structural design. Management science, 32(5), 554-571.   DOI
24 J. Fulk, C. W. Steinfield, J. Schmitz & J. G. Power. (1987). A social information processing model of media use in organizations. Communication research, 14(5), 529-552.   DOI
25 M. Dishaw, D. Strong & D. B. Bandy. (2002). Extending the task-technology fit model with self-efficacy constructs. AMCIS 2002 Proceedings, 143.
26 D. S. Kwak, K. H. Yim & J. H. Kwon. (2013). Study on the influence of enterprise features of SNS service on relationship commitment and on-line word-of-mouth. Journal of Digital Convergence, 11(5), 225-235.   DOI
27 C. Fornell & D. F. Larcker. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 39-50.