• Journal of Digital Convergence
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• v.11 no.6
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• pp.57-71
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• 2013

The purpose of this study identify factors affecting the purchasing behavior of consumers flowering distribution only by spring flowers and distribution of sustainable growth strategy to provide the basic data for the purpose of the study. Thus, conclusions about the factors on the purchasing behavior of consumers flowering distribution only, and propose suggestions for the proper management of retail industry flowers.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.87-97
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• 2020

This study summarized longevity factors of enterprises and presented longevity mechanism. By analogy of human aging and corporate longevity, the company's decline and longevity phenomenon were analyzed to derive corporate longevity mechanism, presented domestic and foreign longevity enterprises' cases study using above mechanism. The longevity mechanism first, as the human body restricts free radicals by dietary restrictions, companies also need continuous input efficiency. Second, as cognitive reserve by high thinking activities helps heath lifespan, companies can strengthen their profitability by continuous R&D. Third, as humans improve antioxidant functions by exercise, companies should develop risk management capabilities for environmental changes. This study can contribute to sustainable strategies for corporate managers, ultimately plan to suggest model of evaluation or diagnosis of corporate longevity.

• Information Systems Review
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• v.11 no.1
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• pp.145-160
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• 2009

Based on the user-centered innovation theory of von Hippel (2005), this research seeks to provide a case study of user innovation in the automobile navigation industry, which is a representative applied service in the area of Location-Based Service (LBS). The automobile navigation development and maintenance/repair processes of M&Soft are analyzed around the seven characteristics of user innovation as outlined by von Hippel. As a result, among the three strategic responses of sellers in the successful utilization of user innovation, it was determined that the approach of M&Soft was limited to providing an easy-to-use information technology platform so as to encourage members to easily share all types of map or mobile information or ideas. The significance of this paper is in that the theory of von Hippel originally based on physical products was applied to digital ones in line with the trend of increasing importance of Internet-based content services.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.123-140
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• 2011

The purposes of this study are to verify if social responsibility activities of domestic companies and organizations who are widening the area of corporate social responsibility activities make a significant effect on the Labor-Management Relations of the company statistically and suggest political and strategic tasks the company must assume if the corporate social responsibility activities are to make positive and negative effects on organizational trust and Labor-Management Relations by members of the company. The results of the study can be summarized as follows. First, companies make a positive effect partially on the standard of employees' confidence for the organization through the corporate social responsibility activities. Second, corporate social responsibility activities have an effect partially on the Labor-Management Relations which are one of the variables influencing an organization's results. Third, the improvement of employees' organizational trust had a significant effect on Labor-Management Relations. Therefore, the results of this study verified the direct and indirect effects between organizational trust and Labor-Management Relations which are important factors of companies' social responsibility and organizational results which were not treated in the precedent studies.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.127-134
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• 2016

Regarding CSR activities of companies in the convergence era, this study tried to find out how CSR activities, image, and reputation would affect the purchase. A total of 200 questionnaires targeting citizens residing in Daegu, Gyeongsang Province were used and it found an alternative on how to establish marketing strategy through CSR activities in the convergence era. First, CSR activities have a positive effect on the purchase intention. Second, corporate image will mediate the degree of corporate CSR activities and purchases. Third, corporate reputation will mediate the degree of corporate CSR activities and purchases. CSR activities have become essential, not an option, and the company that fulfills its social responsibility appears to be loved as seen in the market performance.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.103-116
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• 2018

In this study, we investigated the influence of smart factory's implementing energy management system on innovation resistance and work performance. We surveyed and analyzed 211 employees of system construction companies in the metropolitan area. In order to increase the introduction performance through diffusion of the energy management system, it is found that it is important to support the organizational-level management strategy to reduce the user's resistance to innovation. In conclusion, this study has implications for positively leading to the efficiency and management performance of the manufacturing process of the manufacturing enterprises, and it is necessary to follow - up studies considering the characteristics of the energy management system and the expansion of the research scope in the future.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.89-97
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• 2016

Intellectual property rights play a key role in employment creation and income generation plays an important role, especially in the creative economy. Many companies are ultimately increasing efforts to boost the company's financial performance, such as maximizing profits by building a strong brand assets amid committed to brand management in this paradigm. Reasonable evaluation and commercialization of technology transactions, financial assistance, investment decisions, trademark brand value for the reactivation (revitalizing) for the purposes of M & A, litigation, brand strategy will be said to be very important. In spite of the importance, the awareness of the property and the capabilities to assess are hardly sufficient. Thus, this study, targeting companies with valid trademarks for value assessment, conducted case analysis by cost method and income approach; the analysis presented the result from 2.05 million by the cost method to 2.7 million by the income approach applied to a variable discount rate and adjustment contribution. However, now that the implication was drawn from a single company, further studies covering case study and application plan according to scale and type of diverse company groups should be continued.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.231-238
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• 2017

The purposes of this study is to analysis the differences of the hospital choice factors between first-visit and revisit patients in general hospitals. The samples used for data analysis are 499 outpatients of G, H, S, U hospitals using a standardized questionnaires in 4 provinces. In case of first-visit patients, human, effectiveness and accessibility factors were found to have a significant positive(+) effect on hospital choice factors. In case of revisit patients, human, physical, accessibility, image of hospital and salary factors were found to have a significant positive(+) effect on hospital choice factors. Based on these results, this study suggests implications to improve customer satisfaction, profitability and provide a high-quality medical service by making effectively use of planning strategies of hospital management with a variety of factors.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.145-153
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• 2019

The purpose of this study is to identify the effects of educational service quality on student satisfaction, university image, commitment, and loyalty in the changing environment of university education environment, and to suggest a strategic plan for university education in high quality. To do this, we set up six hypotheses and conducted an empirical analysis with the sample of 229 senior students attending colleges and universities in the metropolitan area. The results of hypothesis verification says that the educational service quality has a positive effect on satisfaction and image, and the satisfaction shows an influence on commitment and loyalty. But the image proved to have no effect on commitment. The commitment was found to affect loyalty. It can be said that the efforts to improve the quality of educational service have an impact on the image and loyalty of colleges and universities and the effects help to improve the long term competitiveness of colleges and universities. The ultimate effects for the quality control of educational service will suggest the survival ways in the changing university educational environment.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.361-367
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• 2019

The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.