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User-Centered Innovation on Internet: Case of Automobile Navigation  

Park, Chul-Woo (The Institute of Management Research, Seoul National University)
Yang, Hee-Dong (College of Business Administration, Ewha Womans University)
Publication Information
Information Systems Review / v.11, no.1, 2009 , pp. 145-160 More about this Journal
Abstract
Based on the user-centered innovation theory of von Hippel (2005), this research seeks to provide a case study of user innovation in the automobile navigation industry, which is a representative applied service in the area of Location-Based Service (LBS). The automobile navigation development and maintenance/repair processes of M&Soft are analyzed around the seven characteristics of user innovation as outlined by von Hippel. As a result, among the three strategic responses of sellers in the successful utilization of user innovation, it was determined that the approach of M&Soft was limited to providing an easy-to-use information technology platform so as to encourage members to easily share all types of map or mobile information or ideas. The significance of this paper is in that the theory of von Hippel originally based on physical products was applied to digital ones in line with the trend of increasing importance of Internet-based content services.
Keywords
User Innovation; Car Navigation; Digital Content; User Community;
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