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http://dx.doi.org/10.14400/JDC.2019.17.2.145

The Effects of Quality of Education Servics on Student Satisfaction, Image, Commitment and Loyalty  

Kim, Jun-whai (Dept. of Global Business & Information, Seoul Christian University)
Publication Information
Journal of Digital Convergence / v.17, no.2, 2019 , pp. 145-153 More about this Journal
Abstract
The purpose of this study is to identify the effects of educational service quality on student satisfaction, university image, commitment, and loyalty in the changing environment of university education environment, and to suggest a strategic plan for university education in high quality. To do this, we set up six hypotheses and conducted an empirical analysis with the sample of 229 senior students attending colleges and universities in the metropolitan area. The results of hypothesis verification says that the educational service quality has a positive effect on satisfaction and image, and the satisfaction shows an influence on commitment and loyalty. But the image proved to have no effect on commitment. The commitment was found to affect loyalty. It can be said that the efforts to improve the quality of educational service have an impact on the image and loyalty of colleges and universities and the effects help to improve the long term competitiveness of colleges and universities. The ultimate effects for the quality control of educational service will suggest the survival ways in the changing university educational environment.
Keywords
Quality of Education Servics; Student Satisfaction; Image; Commitment; Loyalty;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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