1 |
C. Gronroos. (1994). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44.
DOI
|
2 |
J. L. Heskett, W. E. Sasser & L. A. Schlesinger. (1997). The Service Profit Chain : How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value, Free Press, New York.
|
3 |
I. G. Kim. (2016). The Relationships of Expectancy-Disconfirmation and Satisfacaction, Loyalty of Students Majoring in Art & Physical Education. Journal of Digital Convergence, 14(2), 469-477.
DOI
|
4 |
J. S. Oh, Y. G. Kang & I. K. Lee. (2009). The Moderating role of the Relational commitment and Self-efficacy in the Relationship among Education service quality, Value, and Satisfaction. Management Education Review, 55, 325-350.
|
5 |
Krugman. (1965). The Impact, of Television Advertising : Learning Without Involvement, Oxford University Press.
|
6 |
George D. Kuh. (1981). Indices of Quality in the Undergraduate Experience. AAHE-ERIC, Higher Education Research Report No. 4, Washington, D. C.:American Association for Higher Education.
|
7 |
R. F. Morgan & S. D. Hunt. (1994). The commitment-Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
DOI
|
8 |
Nesset, Erit & Helgensen, Oyvind. (2009). Modelling and Managing Student Loyalty : A Study of a Norwegian University College. Scandinavian Journal of Educational Research, 53(4), 327-345.
DOI
|
9 |
R. L. Oliver. (1993). Cognitive, Affective and Attentive Base f Satisfaction Response. Journal of Consumer Research, 20(3), 418-430.
DOI
|
10 |
Rojas-Mendez, Jose L., Vasquez-Parraga, Arturo Z., Kara, Ali & Cerda-Urrutia, Arcadio (2009). Determinants of Student Loyalty in Higher Education : A Tested Relationship Approach in Latin America. Latin American Business Review, 10(1), 21-39.
DOI
|
11 |
S. S. Kim & M. H. Kim. (2011). The Effects of Brand Image on Brand Trust and Customer Satisfaction in Healthcare Services. Korea Research Academy Of Distribution and Management, 14(4), 151-185.
DOI
|
12 |
S. Y. Lee, K. S. Park & C. Rui. (2018). Effects of Service Quality of the Indoor Golf Practice Facility on Customer Satisfaction loyalty and Intention to Repurchase. Journal of Digital Convergence, 16(10), 497-510.
DOI
|
13 |
Thorsten Hennig-Thurau, Markus F. Langer & Ursula Hensen. (2001). Modeling and Managing Student Loyalty-An Approach Based on the Concept of Relationship Quality. Journal of Service Research, 3(4), 331-344.
DOI
|
14 |
A. G. Woodside. (1989). Linking service quality, customer satisfaction, and behavioral intention. Journal of health care Marketing, 9(4), 5-17.
|
15 |
R. M. Brown. (2006). Drivers of student satisfaction and student loyalty in a Australian University Setting, Doctor of Philosophy Thesis.
|
16 |
F. Abdullah. (2006). The Development of HEdPERF : A New Measuring Instrument of Service Quality for the Higher Education Sector, International Journal of Consumer Studies, 30(6), 569-581.
DOI
|
17 |
Alexander W. Astin. (1980). When Does a College Deserve to be called High Quality? Improving Teaching and Institutional Quality, Current Issues in Higher Education.
|
18 |
B. J. Hwang & J. Y Kim. (2002). A Study on Measurement of the Education Service Quality in University and Improvement of the Customer Satisfaction. Management Education Review, 27, 1-26.
|
19 |
F. R. Dwyer, P. H. Schurr & S. J. Oh. (1987). Developing Buyer-Seller Relationships. Journal of Marketing, 51(2), 11-27.
DOI
|
20 |
I. Geyskens. (1998). Satisfaction and Equity in Marketing Channel Relationships, Doctoral Dissertation, Catholic Uni, of Louvain.
|
21 |
Y. Y. Jae & C. L. Lee. (2014). Recent Research on Service Marketing: A Critical Review and Future Priorities. Korea Marketing Association, 29(6), 121-166.
DOI
|