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http://dx.doi.org/10.14400/JDC.2017.15.7.231

A Comparative Study on Hospital Choice Factors between First-visit and Revisit patients in General Hospitals  

Yang, Jong-Hyun (Department of Health Administration, Jungwon University)
Publication Information
Journal of Digital Convergence / v.15, no.7, 2017 , pp. 231-238 More about this Journal
Abstract
The purposes of this study is to analysis the differences of the hospital choice factors between first-visit and revisit patients in general hospitals. The samples used for data analysis are 499 outpatients of G, H, S, U hospitals using a standardized questionnaires in 4 provinces. In case of first-visit patients, human, effectiveness and accessibility factors were found to have a significant positive(+) effect on hospital choice factors. In case of revisit patients, human, physical, accessibility, image of hospital and salary factors were found to have a significant positive(+) effect on hospital choice factors. Based on these results, this study suggests implications to improve customer satisfaction, profitability and provide a high-quality medical service by making effectively use of planning strategies of hospital management with a variety of factors.
Keywords
Hospital Choice Factors; First-visit Patients; Revisit Patients; Human Factors; Accessibility Factors;
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Times Cited By KSCI : 11  (Citation Analysis)
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