• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.261-269
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• 2022

The advent of the pandemic era due to COVID-19 is causing new changes in all areas of individuals, organizations, society and the country. The art market also faced a crisis due to restrictions on individual movement between regions and countries and social distancing, and even the contents of the work, the way the work is traded, and the propensity and characteristics of the buyer are changing. These demands for change in the art market are accelerating new opportunities for change by converting digital, expanding the online art market, expanding virtual space using VR(Virtual Reality) and AR(Augmented Reality) technology, and expanding the trading area of digital works NFT based on blockchain technology. In this study, the flow of change in the art market brought about by the Pandemic era is analyzed from the perspective of digital transformation. The contents of digital acceptance of the art market are identified through a summary of various types of digital transformation in the art market and a survey of perceptions following the introduction of digital transformation and NFT. Discuss major legal, economic, social, and transactional issues and countermeasures following the introduction of NFT based on blockchain technology in the art market.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.81-86
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• 2012

The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper focuses on Software as a Service (SaaS) among cloud services. The Technology Acceptance Model (TAM) has been popularly utilized for examining how users come to accept a new technology, but have not yet been employed to handle issues regarding SaaS adoption. This paper aims at developing an exploratory model that examines important factors affecting SaaS adoption of small and medium sized companies. The proposed exploratory model tests a number of hypotheses which integrate TAM related theories with additional imperative constructs such as marketing effort. Thus, the findings of this study can not only help company users gain insights into SaaS adoption, but also help SaaS providers obtain inspiration in their efforts to discover more effective courses of action for developing their service and improving marketing strategy.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.267-279
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• 2011

A variety of Web Services are being existences based on the development of the Internet. Especially, e-Learning services in the Universities make the temporal and spatial constraints overcome, and e-Learning services have gained great popularity to the students who use because those provide various convenience and usefulness. e-Learning studies have been actively performed based on the spread of e-Learning in the various industries. A number of studies suggest the diffusion plan of e-Learning applying the Technology Acceptance Model studies. Those studies focused on the ease of use and usefulness of e-Learning. The explanation about educational contents perspectives, which is the key factor in e-Learning, is very weak. Therefore, this study suggested the strategy for spreading the e-Learning adoption through in terms of e-Learning educational contents and trust perspectives. This research results would provide the strategic implications to boost the e-Learning adoption in the various universities in terms of e-Learning educational contents and trust perspectives.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.379-388
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• 2021

The purpose of this study is to identify the effect of parent-rearing attitudes on intention of school dropout of multicultural adolescent and the mediating effect of biculture acceptance between two variables. For the purpose, 1,323 subjects selected from the sixth year of the Multicultural Youth Panel (MCAPS) were analyzed. The data was verified by using technical statistics, correlation, and path analysis. The results showed that first, the positive parenting attitude and biculture acceptance decreased the intention of school dropout of multicultural adolescent, while negative parenting attitude increased it. Second, biculture acceptance had a partial mediating effect on the relationship between positive parenting attitude and intention of school dropout. Third, attitude the effect of negative parenting attitudes on intention of school dropout was partly mediated by biculture acceptance. On the basis of above findings, the practical engagements to enhance biculture acceptance and prevent the intention of school dropout of multicultural adolescent were suggested.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.411-422
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• 2022

The purpose of this study was to identify factors that affect the characteristics and intentions of the elderly to use digital wealth management services. The subjects of this study were 312 elderly people over 50 years old. Based on the Value-based Adoption Model(VAM), the research model added price value, social influence, and perceived risk as research variables. As a result of empirical analysis, it was found that usefulness, enjoyment, price value, and social influence all had a significant positive (+) effect on perceived value. It was found that technicality had a significant negative (-) effect. On the other hand, no significant effect relationship was tested on perceived risk. The perceived value had a significant positive (+) effect on the intention to use. This study was meaningful in the academic research that it applied a research model that reflected the characteristics of the elderly who were not treated as mainstream in the technology acceptance model for digital wealth management services. In addition, it provided practical implications for providers' marketing strategies and government/public institution policy establishment to increase the use of digital wealth management services for the elderly.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.185-191
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• 2018

The digital technologies brought a structural transformation to cinema, have lead a change in the way of existence of an assembly of images called cinema, and have shared expression methods with new-media. To look into how in terms of cinema style of the film era and the digital era are different, this article will focus on the matter of 'indexicality.' From the point of view of perceptive realism the discourses on digital image deconstruct the dichotomy between illusionism and classical realism. Therefore the actuality of an image does not depend on only indexicality but has much to do with how the viewers fundamentally perceive the image. In this age of digital cinema it does not matter to distinct a composite-image from a reality-image. This article inquires the relation of indexicality, the world and digital images in digital cinema on the level of reception, and reconsider in terms of image production.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.75-85
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• 2018

The purpose of this study was to analyze the college students' acceptance of PatentNOW, which was developed for effective proceeding of patent application education program. Results of this research as follow. First, perceived ease of use positively influenced perceived usefulness. Second, perceived usefulness and perceived ease of use positively influenced attitude toward using and attitude toward using also positively influenced behavioral intention to use. Third, the level of prior knowledge about the patent system and experience of patent application possessed by the users of PatentNOW had a negative effect on the relationship between perceived ease of use and attitude toward using. These results suggested that the teaching method of utilizing PatentNOW should be differentiated according to the level of prior knowledge of the students in order to improve the quality of patent application education.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.149-161
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• 2020

This paper aims to explore the question of whether the environment in Korea where credit card use is prevalent affects the intention to accept Fintech-based mobile payment. The institution that encourages the credit card use such as credit card receipt obligation may lead to the lock-in and build infrastructures to influence the acceptance of new payment acceptance. This paper investigates how the perceived of use, usefulness, accessibility and stability affect the intention to use mobile payment based on the Technology Acceptance Model(TAM) model with the mediator of lock-in and moderator of credit card receipt obligation. In the results, we found that the perceived usefulness, perceived ease of use and accessibility positively impact on the intention of mobile payment usages. It is also observed that the usefulness and accessibility of credit cards positively mediate to the intention of mobile payment use.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.157-165
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• 2019

Geron-technology contributing to successful "Aging in place" increases the quality of life for the elderly and decreases the social caring cost. This study aims to identify influencing factors on pre-implementation acceptance of geron-technology for the elderly residing in a community. Data for 129 participants were analyzed. Results indicated that location, physical function, lack of technical support by family members, and the high financial cost as a 28% power were identified as the influencing factors on pre-implementation acceptance of geron-technology. Therefore, in the development of health and welfare strategy, these influencing factors should be considered in order to archive 'aging in place' for the elderly.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.383-394
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• 2021

This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.