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http://dx.doi.org/10.14400/JDC.2021.19.10.383

A study on the Continuous Intention to Use of Augmented Reality Applications: Focusing on the Technology Acceptance Model2(TAM2)  

Yun, Sung-Uk (Institute of Culture Convergence Archiving, Jeonbuk National University)
Kim, Geon (Graduate School of Archives and Records Management, Jeonbuk National University / Institute of Culture Convergence Archiving, Jeonbuk National University)
Kim, Hyun-Tae (Graduate School of Archives and Records Management, Jeonbuk National University)
Publication Information
Journal of Digital Convergence / v.19, no.10, 2021 , pp. 383-394 More about this Journal
Abstract
This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.
Keywords
Augmented reality applications; Technology acceptance model2(TAM2); Interface; Interactivity; Relative advantage; Technology self-efficacy;
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