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http://dx.doi.org/10.14400/JDC.2018.16.3.075

A Study on User Acceptance of Patent Application Education System: Focused on the Effect of Prior Knowledge  

Park, JaeSung (Business Incubating Center, Chonnam National University)
Publication Information
Journal of Digital Convergence / v.16, no.3, 2018 , pp. 75-85 More about this Journal
Abstract
The purpose of this study was to analyze the college students' acceptance of PatentNOW, which was developed for effective proceeding of patent application education program. Results of this research as follow. First, perceived ease of use positively influenced perceived usefulness. Second, perceived usefulness and perceived ease of use positively influenced attitude toward using and attitude toward using also positively influenced behavioral intention to use. Third, the level of prior knowledge about the patent system and experience of patent application possessed by the users of PatentNOW had a negative effect on the relationship between perceived ease of use and attitude toward using. These results suggested that the teaching method of utilizing PatentNOW should be differentiated according to the level of prior knowledge of the students in order to improve the quality of patent application education.
Keywords
Patent Application Education; PatentNOW; Technology Acceptance Model; Prior Knowledge; Moderating Effect;
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