• Title/Summary/Keyword: 기술경영

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A Study on the Design Management & Future Design Strategy of Philips (Philips사의 디자인경영 및 미래디자인 전략에 대한 연구)

  • 이해묵
    • Archives of design research
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    • v.13 no.4
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    • pp.85-93
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    • 2000
  • Design becomes a source of new competitive power in the boundless global market so-called globalization. The competitive power in business was lied in the technology in 70's and the design was understood as a styling or graphic means. However, the design has become more important means to get the competitive power in business since 1980. World businesses have found the fact that it has a super competitive power to make the product's performance as well as its dignity rather than it is to determine the product's external view or color. The change of design policy in Phillips, one of the world's leading producers of electronic products, is not much different. Design manager's power was limited until 70's. However, Phillips has focused its business strategy on the higher competitive power since 1980 and they welcomed Robert Blaich, vice president of design and development at Herman Miller Inc., to be a member of the company, expanding the importance of design along with restructure while working on the globalization. Meanwhile, Stefano Marzano, a Senior Director in 90's, established a high design concept, working on the strategic futures to get customer-oriented and for successful commercialization. The vision of the future developed over 3 years until 1996 was to forecast 10 years coming up and create a new value while achieving the business target through the design as an innovative design in bracing for the information network era.

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The Impact of Consumer Characteristics Upon Trust and Purchase Intentions in B2C E-marketplaces (오픈마켓에서 개인특성이 신뢰 및 구매의도에 미치는 영향에 관한 실증연구)

  • Cho, Hwi-Hyung;Hong, Il-Yoo
    • Information Systems Review
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    • v.12 no.3
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    • pp.49-73
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    • 2010
  • The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

User Innovation Empowerment in Open Market Systems: A Case Study on Participatory Game Communities (오픈마켓 시스템에서의 사용자 혁신 위임: 참여적 게임 커뮤니티에 대한 사례연구)

  • Kwon, Hee-Jung;Kim, Jin-Woo
    • Information Systems Review
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    • v.12 no.3
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    • pp.75-88
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    • 2010
  • Business models in open market systems targeting smart phone users are determined by several important factors. First, by providing developers efficient technical platforms, it contains a setting for developers to learn, apply and improve the skills relating to the product category easily while they stay beyond a corporate boundary. Second, by the first condition, a huge population of talented developers becomes to join a specific open market where will invite more customers to use their applications. Hence it will attract more and more developer participants who will finally give a rise to a persistent market growth. Third, the evaluation system between platform providers and application producers, and one between application producers and application users may underlie the trust relationships between them. The research conducted a multiple embedded case study to test the success factors of open market based business models. It focused on smart phone game communities that have installed user evaluation, and feedback systems. The user innovation empowerment model within the social game networks has highlighted the theories on the roles and characteristics of lead users, and lead user network behaviors for future NPD participations.

Career Management of Personnel for Construction Companies in Korea (건설업체를 위한 경력관리에 대한 연구)

  • Jang Dae-Chon;Lee Tai-Sik
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.239-243
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    • 2002
  • Since 1990s, many companies or enterprises have been interested in Career Development or Career Management of Personnel in Korea. In the result of those interesting, some companies developed or built a program or computer system on Career Development or Career Management for their personnel. But their systems or programs are just the level to mange what kind of on-the-job training taken, ones experience where he or she worked, one who has a certificate of qualification ring a position and etc. This is not fit the field of construction industry and is not sufficient to mange workers at a construction company and their career. Because a construction project success depends on ones ability including know-how, skill and experience and these dependence is higher than any other industry's projects. The level of management on the career of construction company's personnel should be lower and expended than now and the career management of a construction company should include individual experience and personal history(period attained a project or a work, what kind of project or work, and etc)attained in performing each construction project and show ones career development process to each person. This system gives participants a chance to educate oneself and evaluate the level of ones training by showing individual records to each member of staff. And the company gains the advantage of the staffs ability to easily solve problems as well as the improvement of the organizations capabilities.

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A Study on the Success Factors of Venture Entrepreneurs and Entrepreneurship Education (벤처기업 창업자의 성공요인 분석을 통한 창업교육에 대한 시사점 탐색)

  • Lee, Yong-hee;Park, Su-hong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.231-244
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    • 2014
  • Domestic recessions, business restructurings, voluntary resignations and youth unemployment crises have fueled competition in the start-up market, and business start-up is increasingly incited as a means to make a living under circumstances. However, ill-prepared business start-ups result in bankruptcy. Profound knowledge and skills are required for successful start-up. A successful entrepreneur of a business is often not born but made. The purpose of this study was to examine the success factors of successful venture entrepreneurs in an effort to make some suggestions on entrepreneurship education. After the characteristics of the selected successful venture entrepreneurs were analyzed, 18 items were selected as their success factors, and the following six things were presented as what should be taken into account in relation to the competency of a successful entrepreneur: First, achievement-needs characteristics and goal-oriented characteristics that belong to the characteristics of entrepreneurs could be educationally taken advantage of in entrepreneurship education. Second, achievement-needs characteristics are an educational element of the preparatory stage, and goal-oriented characteristics are an educational element for business administration after starting a business. Third, hands-on experience is mandatory since learning by experience is quite important for entrepreneurs. Fourth, entrepreneurship education is more effective when it targets the younger generations. Fifth, the kind of educational support that is to assess the entrepreneurship of prospective entrepreneurs to help them improve their overall entrepreneurship is required. Finally, entrepreneurship education should be offered by a person with experience of setting up a business so that he or she could inform learners of their practical experience and knowhow.

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The Development of Invention Teacher Education Standard - Invention Contents Standards - (발명 교사 교육 표준 개발 -발명 내용학 내용 표준을 중심으로-)

  • Kim, Yong Ig;Choi, Yu Hyun;Noh, Jin Ah;Gang, Jong Pho;Kim, Jee Sook;Nam, Hyen Wook;Moon, Seoung Hwan;You, Young Gil;Lee, Sang Bong;Lee, Myoung Hoon;Lee, Jeoung Guen;Jeoung, Jin Woo;Lim, Yeoun Jin;Lee, Eun Sang
    • 대한공업교육학회지
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    • v.38 no.1
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    • pp.275-297
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    • 2013
  • Invention Teacher Education(ITE) is composed of Invention Contents Standards(ICS) and Invention Education Standards(IES). The purpose of this study is to developing ICS of ITE. To achieve the goal, we used the methods of research; analyzing advanced research, content analysis, development, survey, verify the validity. The research results of this study is summarized as follows. ICS is composed of 10 large areas; the concept and characteristic of invention, invention and society, invetion in living, creativity development, invention and design, invention and solving problem, convergence of knowledge and invention, invention project, intellectual properties and patent application, invention and management of technology. 10 large areas has 20 core contents and 90 subordinate elements. ICS will be based on the academic of developing programming besides it will be reference of standards in the case of progressing invention education.

Images of Competencies of Science Teachers in Elementary and Secondary School Students (초, 중, 고등학생들의 과학 교사 자질에 대한 이미지)

  • Kim, Youngshin;Cho, Yunjung;Lim, Soo-min
    • Journal of Science Education
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    • v.44 no.1
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    • pp.61-73
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    • 2020
  • Teachers are the most important factor contributing to determining the quality of education. Therefore, the quality of teachers should be improved to enhance the quality of education. Teacher's competencies are defined as the skills required for teaching profession, that is, the ability to perform not only in teaching activities, but also in guidance and class management. The purpose of this study is to analyze the competencies of science teachers that elementary, middle and high school students want. To this end, 332 elementary, middle and high school students were asked to describe their preferred science teacher's competencies and avoiding science teacher's competencies as an open questionnaire. The resulting concepts were analyzed by semantic network analysis (SNA). The results of this study are as follows: 1) The competencies of science teachers that students prefer varied. This suggests that most students think positively about science teachers. In addition, it is possible to show students the positive or preferred competencies of teachers in various ways. 2) The students wanted teachers to explain the theories and concepts related to scientific phenomena through experiments. They also preferred hands-on activities and experience in science class. 3) The students put emphasis on the class-related contents in the competencies of science teachers. Accordingly, the image of science teachers and science itself should be enhanced through the improvement of science teaching methods and positive attitudes toward students. It is expected that further research on the image according to specific teaching methods of science teachers will be conducted based on the findings of this study.

A Study on the Interaction Factors Influencing Use Intention of Interactive Video Services: focusing on Timing Flexibility (인터랙티브 비디오 서비스 사용 의도에 영향을 미치는 상호 작용성 요인에 관한 연구: 시간 유연성 개념을 중심으로)

  • Yang, Seung-Hwa;Lim, Seong-Taek;Lee, Su-Jin;Lee, In-Seong;Kim, Jin-Woo
    • Information Systems Review
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    • v.10 no.2
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    • pp.71-96
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    • 2008
  • Interactive Video Service(IVS) is a new type of media service that enables users to interact with others in the process of casting and watching videos in a system. 'Timing flexibility', which divides IVS into real-time IVS and non-real-time IVS, is one of the significant factors of interactivity. The objective of this study is to identify critical factors of interactivity in IVS and to compare their effects in terms of timing flexibility. To achieve the objective, prior literature has been reviewed to establish a theoretical framework, and twelve active users of IVS have been interviewed to develop research model of IVS. Finally, an online survey has been conducted to verify the research model. The results indicate that Technical Factor, Communication Factor, and Contents Factor of IVS are found to be the important interaction factors in IVS; and their impacts on the intention to use IVS were found to be affected by timing flexibility. This paper ends with theoretical and practical implications of study results.

Analysis of Production Cost in Large Scale Mechanized Rice Cultivation (벼 대규모 기계화 재배에서의 생산비 분석)

  • Chae, Je-Cheon;Koo, Chun-Sur;Gweon, Young-Chul
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.41 no.2
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    • pp.250-256
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    • 1996
  • In order to estimate production cost of rice per ha of large farm, a detail survey of 104ha farm was made in 1994. Amount of labor input and labor cost per ha was calculated as 270, 000won and 108hours. Direct production cost of the farm was 1, 092, 000won(l00) and was lower than that of average farms 2, 067, 000won(189) in Korea. But it still was higher than that of Sac1amento farms 717, 000won(66) and that of Buter Area's, 845, 000won(77). It seems feasible to cut down the cost about 10~15% provided the labor and machinery may be used more efficiently. Some cost down may also be possible on marketing and processing sectors. Therefore it may not be pessimistic in competing with U.S. rice farms if we establish 100ha size well managed and arranged farms in Korea.

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a contrastive analysis study of the design strategy of corporate image in the advertise halls of SAMSUNG and LG Electronics Co., Ltd. (삼성, 엘지 가전사의 전시${\cdot}$홍보관에 나타난 기업이미지 디자인전략 비교분석연구)

  • 박성주;최인규
    • Archives of design research
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    • v.15 no.4
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    • pp.1-14
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    • 2002
  • In the past, companies concentrated their efforts on developing new technologies and producing new products. But new technologies in this information age do not make difference any more comparing to other companies. In this marketing environment, a company must appeal strongly their own image to the customers' brains to make better difference than other companies do. One of the best way to make their own image in the customer's brains might be outgrowing themselves of the one-way communication such as the printed-media or broadcast-media and preparing some space such as advertisement halls or pavilions where customers and companies meet each other and make mutual communications between both of them. Therefore, we need to study systematically on the design elements in the advertisement halls or pavilions. To begin with, we should lully understand the basic idea by looking up the reference literature. We case-studied on the basic of constructive elements of advertise halls of both SAMSUNG and LG Electronics Co. The purpose of this study is to realize that we can transfer effectively the company's image to the customers only if we fully understand company's business philosophy and vision in advance to start design the advertisement hails. We should also realize that it is also important to manage systematically the company's design strategic elements' to achieve its changing goals in more logical and scientifically way.

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