Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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A Study on the Interaction Factors Influencing Use Intention of Interactive Video Services: focusing on Timing Flexibility

인터랙티브 비디오 서비스 사용 의도에 영향을 미치는 상호 작용성 요인에 관한 연구: 시간 유연성 개념을 중심으로

  • Published : 2008.08.31
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Abstract

Interactive Video Service(IVS) is a new type of media service that enables users to interact with others in the process of casting and watching videos in a system. 'Timing flexibility', which divides IVS into real-time IVS and non-real-time IVS, is one of the significant factors of interactivity. The objective of this study is to identify critical factors of interactivity in IVS and to compare their effects in terms of timing flexibility. To achieve the objective, prior literature has been reviewed to establish a theoretical framework, and twelve active users of IVS have been interviewed to develop research model of IVS. Finally, an online survey has been conducted to verify the research model. The results indicate that Technical Factor, Communication Factor, and Contents Factor of IVS are found to be the important interaction factors in IVS; and their impacts on the intention to use IVS were found to be affected by timing flexibility. This paper ends with theoretical and practical implications of study results.

인터랙티브 비디오 서비스 (Interactive Video Service: IVS)는 하나의 시스템 상에서 사용자들이 방송을 하고 시청하는 과정에서 그들 간의 상호작용을 할 수 있도록 해주는 새로운 형식의 미디어 서비스이다. IVS는 상호작용성의 효과에 중요한 영향을 미치는 '시간 유연성'이라는 개념에 의해 실시간 IVS와 비실시간 IVS로 구분된다. 본 연구의 목적은 IVS에서 중요한 상호 작용성 요인들을 찾아내고, 시간유연성의 변화에 따른 각 요인들의 효과를 비교 검증하는 것이다. 이러한 목적을 달성하기 위해 선행 연구를 검토하여 IVS의 상호작용성에 대한 이론적 틀을 구축하였고, 12명의 활발한 IVS 사용자에 대한 인터뷰를 진행하여 IVS의 연구 모형을 개발하였다. 개발된 연구 모형은 온라인 설문을 통해 검증되었다. 결과적으로 기술 요인, 커뮤니케이션 요인, 콘텐츠 요인이 IVS에서의 중요한 상호작용요인으로 도출되었으며 각 요인이 IVS 사용의도에 미치는 영향력은 시간 유연성에 의해 좌우되는 것으로 나타났다.

Keywords

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