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A Study on the Interaction Factors Influencing Use Intention of Interactive Video Services: focusing on Timing Flexibility  

Yang, Seung-Hwa (UX Lab, NHN)
Lim, Seong-Taek (HCI Lab, Yonsei University)
Lee, Su-Jin (HCI Lab, Yonsei University)
Lee, In-Seong (School of Business, Yonsei University)
Kim, Jin-Woo (School of Business, Yonsei University)
Publication Information
Information Systems Review / v.10, no.2, 2008 , pp. 71-96 More about this Journal
Abstract
Interactive Video Service(IVS) is a new type of media service that enables users to interact with others in the process of casting and watching videos in a system. 'Timing flexibility', which divides IVS into real-time IVS and non-real-time IVS, is one of the significant factors of interactivity. The objective of this study is to identify critical factors of interactivity in IVS and to compare their effects in terms of timing flexibility. To achieve the objective, prior literature has been reviewed to establish a theoretical framework, and twelve active users of IVS have been interviewed to develop research model of IVS. Finally, an online survey has been conducted to verify the research model. The results indicate that Technical Factor, Communication Factor, and Contents Factor of IVS are found to be the important interaction factors in IVS; and their impacts on the intention to use IVS were found to be affected by timing flexibility. This paper ends with theoretical and practical implications of study results.
Keywords
Interactive Video Service; Timing Flexibility; Interactivity;
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