• Title/Summary/Keyword: 국내 관광지

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A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention: Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency (한국 교육 관광지 이미지가 관광객의 구전의도에 미치는영향: 중국 관광객의 과시적 자기표현과 자아이미지일치성의 조절효과를 중심으로)

  • Chen-yu Shen;Seung-chul Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.283-290
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    • 2023
  • This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

An Empirical Study on the Travel Behavior and Destination Choice according to the Family Life Cycle (가족생활주기에 따른 관광지 선택행동의 실증분석)

  • Sim, Sang-Wha;Kim, Wol-Ho
    • Korean Business Review
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    • v.11
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    • pp.149-171
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    • 1998
  • The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

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A Study on Deriving an Optimal Route for Foreign Tourists through the Analysis of Big Data (빅데이터 분석을 통한 외국인 관광객을 위한 최적 경로 도출)

  • Park, Seong-Taek;Kim, Young-Ki
    • Journal of Convergence for Information Technology
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    • v.9 no.10
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    • pp.56-63
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    • 2019
  • The purpose of this paper is to derive an optimal route for foreign tourists in Korea. To that end, the data gained from domestic tourist portal sites was analyzed with a big data analytics tool R. The destinations most visited by inbound foreign tourists, the shortest route and the most economical route were derived from the analysis results. The findings suggest original Korean culture is the factor for successful tourist destinations and relevant products, and will serve as some reference data conducive to planning the tourist products in practice.

국내관광트렌드 변화에 따른 어촌마을 활성화에 관한 연구

  • 고신채;안웅희
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.280-282
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    • 2022
  • COVID-19는 삶의 방식에 매우 큰 영향을 주었고, 특히 관광분야에서 변화는 극명하게 드러났다. 사회적 거리두기로 인한 여행행태는 '단체/유명관광지'에서 '소수/나만아는장소'로 변화되었으며, 나아가 관광지가 아닌 농어촌지역에 '한달살기', '워케이션' 등 다양한 형태로 분화되고 발전되고 있다. 이러한 여행트렌드는 농어촌지역에 많은 영향을 미치고 있으며, 동시에 고령화 되고 있는 농어촌지역의 활성화를 위한 촉매체가 될 수 있음이 드러나고 있다. 본 연구에서는 이러한 변화를 시스템화 하여 지역주민과 방문객이 함께 공존하며 지역이 활성화 될 수 있는 종합적 계획을 제안하고자 한다.

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A study on how to improve tourism competitiveness for the activation of cruise tourism industry - Focusing on the influence of attribute satisfaction on overall satisfaction of cruise tourists by countries - (크루즈관광산업 활성화를 위한 관광경쟁력 제고방안 연구 - 방한 크루즈관광객의 어권별 관광만족도의 차이를 중심으로 -)

  • Hong, Jang-Won;Jeong, Byeong-Ok
    • Journal of Navigation and Port Research
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    • v.37 no.2
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    • pp.211-219
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    • 2013
  • The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

Analysis of Tourism Demand Elasticities by Travel Time Distance in Korea (국민국내관광객의 이동시간거리에 대한 수요탄력성 분석)

  • Kwon, J. Younghyun;Kim, Euijune
    • Journal of the Korean Regional Science Association
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    • v.31 no.1
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    • pp.65-81
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    • 2015
  • The purpose of this study is to analyze the tourism demand elasticity of travel time distance on domestic destinations in Korea. Piecewise Linear Regression Model was applied to estimate the elasticities based on the Korea National Tourism Survey. It is found that the tourism demand elasticities by tourist distances decrease by 0.005% if time distance increase by 1 minute. In the first section, the most nearest distance is less than 11.6 minutes from the origin, elasticities increases by 0.206% of tourism demand, whereas in second section (from 11.7 to 75.1 minutes) and third section (more than 75.2 minutes) it decreases by 0.106% and 0.021%, respectively. The third section with sharply rising distance decay rate can be interpreted as the Effective Tourism Exclusion Zone of domestic tourists in Korea. Additionally, the more tourism demand is appeared at the younger age group than older age group, single travellers than group travellers, and people in Metropolitan Areas than in smaller cities.

The Study on Recent Research Trend in Korean Tourism Using Keyword Network Analysis (키워드 네트워크를 이용한 국내 관광연구의 최근 연구동향 분석)

  • Kim, Min Sun;Um, Hyemi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.68-73
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    • 2016
  • This study was conducted to identify trends and knowledge structures associated with recent trends in Korean tourism from 2010 to 2015 using keyword data. To accomplish this, we constructed a network using keywords extracted from KCI journals. We then made a matrix describing the relationships between rows as papers and columns as keywords. A keyword network showed the connectivity of papers that have included one or more of the same keywords. Major keywords were then extracted using the cosine similarity between co-occurring keywords and components were analyzed to understand research trends and knowledge structure. The results revealed that subjects of tourism research have changed rapidly and variously. A few topics related to 'organization-employee' were major trends for several years, but intrinsic and extrinsic factors have been further subdivided and employees of specific fields have been targeted as subjects of research. Component analysis is useful for analyzing concrete research topics and the relationships between them. The results of this study will be useful for researchers attempting to identify new topics.

A Study on standard Model of Tourist Sign Board in Korea (한국 관광안내표지판의 발전모델)

  • 양영종;김제중
    • Archives of design research
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    • v.13 no.1
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    • pp.247-256
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    • 2000
  • Recently, foreign tourists and car owners or motorists are increasing, so tourist sign boards are necessary to inform them. Unfortunately, tourist sign boards are difficult to understand because they are often written incorrectly. This paper has a thorough grasp of this problem and will present an ideal standard model which is precise and detailed. This paper includes research of tourist boards sign Seoul, Kyongju, Pusan, Kwangju, Yosu, Kwang reung in Korea. Also tourist sign boards in the U.K, France, Switzerland, Italy and Austria will be discussed. A survey was conducted of eight hundred people to determine tourist information is obtained. In conclusion, tourist sign board should convey accurate and useful information to people of all ages. Tourist information should be systematic and logical. An ideal standard model of tourist signs will render traveling easier for tourists all over the world. It will be more convenient for both kinds of tourist; domestic and foreign. Futhermore good tourist sign board will give an excellent and bright image.

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The Effects of Tourism Storytelling using Local Cultural Assets on Behavior Intention: focusing on Namwon (지역문화자산을 활용한 관광스토리텔링이 행동의도에 미치는 영향: 남원을 중심으로)

  • Park, Ju-Yeon;Kwon, Hyeg-In
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.89-107
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    • 2021
  • This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

일본의 Karst 지형

  • 강승삼
    • Journal of the Speleological Society of Korea
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    • v.22 no.23
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    • pp.38-55
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    • 1990
  • 최근의 Karst지형에 관한 연구와 더불어 석회동에 관한 연구가 국내외적으로 10년 이상의 연륜을 쌓고 활발히 전개되고 있다. 우리나라에서도 한국동굴학회, 한국동굴협회, 자연보호협회 등을 통하여 활발히 진행되고 있다. 일본에서는 Karst(석회암)지역을 국립공원으로 지정하여 Karst 지형의 보호 및 학습장으로서, 관광지로서 각광을 받은지 이미 오래다. 이와 병행하여 Karst지형에 대한 연구도 각 Karst지형에 박물관을 설치하고 전문적으로 그 지역연구를 담당하고 있다.(중략)

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