A Study on Integrated Marketing Communication(IMC) Activities to Increase the Crowd of Professional Volleyball Teams (프로배구구단 관중증대를 위한 통합적 마케팅 커뮤니케이션(IMC)활동에 관한 연구)
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- Journal of Korea Entertainment Industry Association
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- v.14 no.7
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- pp.95-106
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- 2020