• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1778-1787
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• 2006

Appearance concern of elderly women has been rapidly increasing with the expansion in aesthetic desire for growing old gracefully and pursuing a healthy and qualitative life. In this regard, the cosmetic industry has great possibilities and it is necessary to develop actively elderly women-oriented silver marketing. The purpose of this study was to review well-being disposition and appearance concern of elderly women. Furthermore, this study investigated the influence of well-being disposition and appearance concern on cosmetic purchase intention and brand loyalty. The sample of this research consisted of 209 elderly women over 55, which was selected from Seoul and the metropolitan area. Frequency analysis, factor analysis, the analysis of confidence level and regression analysis were used for the data analysis using SPSS. The study results showed that the factor of well-being disposition for elderly woman can be classified into an environment-oriented factor, an life satisfication factor and a physical health factor. In addition, the factor of appearance concern can be classified into 3 factors: serious consideration of appearance, appearance care and skin care. Among these factors, the physical health factor of well-being disposition and the factor for serious consideration of appearance related to appearance concern had effects on cosmetic purchase intention, which fumed out to be a potent influence on brand loyalty.

• Journal of Families and Better Life
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• v.25 no.6
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• pp.15-32
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• 2007

This study is to assess the level or consumer's attitude or food safety and their effects on the purchase or environment friendly agricultural products. For these purposes, the survey was implemented to 550 adults who resided in Seoul and metropolitan area. As a results, a lot of respondents perceived the five food hazards, pesticides, food additives, BSE, chemical materials, GMOs as the severest food risks. Results revealed that women, the most educated, married, and the older respondents were more likely to be negative about food safely. And Also, consumer's knowledge of environment friendly agricultural products was lower than the median. The respondents who have bought environment friendly agricultural products were 80.5% of the entire respondents. Also, the educated and the consumers who had the knowledge of the environment friendly agricultural products started to purchase them. The consumers who had higher income, perceived the food hazards(BSE), assessed agricultural products safety negatively, had willingness to pay them and more knowledge of environment friendly agricultural products were likely to purchase them usually.

• The Journal of Economics, Marketing and Management
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• v.9 no.6
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• pp.39-51
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• 2021

Purpose - The current study conducted research on influential relationship of Korea's selected attributes of home replacement foods (HMR) with trust, customer satisfaction, and repurchase intention. Design, data, and methodology - This study was conducted on consumers in Seoul and the metropolitan area (Gyeonggi and Incheon) who have purchased home replacement foods (HMR). The survey was conducted for 30 days from March 1^st, 2021 to March 30^th, 2021. Among total of 300 surveys distributed, 250 surveys were collected, and 199 surveys, excluding ones with missing value and outliers (51 surveys), were used for analysis. Results - The results empirical analysis based on earlier studies are as follows. First, as a result of analyzing which variables of selection attribute factors of home replacement food (HMR) have an effect on trust, healthiness, reasonable price, and convenience had a positive effect, and quality of food and diversity did not have a significant effect. Second, as a result of analyzing whether trust has a significant effect on customer satisfaction, it was found that it had a positive effect on customer satisfaction. Third, as a result of analyzing whether trust has a significant effect on repurchase intention, it was found to have a positive effect. Fourth, as a result of analyzing whether customer satisfaction has a significant effect on repurchase intention, it was found that customer satisfaction had a positive effect. Conclusions - The current study aims to develop various new products of HMR and establish differentiated marketing techniques tailored to consumer needs.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.30 no.1
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• pp.93-102
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• 2004

Recently, the golden age of herbal cosmetics has come. Along with active introduction of oriental herbal lines, diversification of distribution channels is designated as a major feature. In this background, the present study attempts to consider the domestic market for oriental herbal cosmetics, which is growing rapidly with the introduction of various new brands, and examine the perceptions of this new type of cosmetics by women consumers based on their purchase behaviors, and search for the ways for its promotion and development. A survey was conducted to adult women consumers aged 19∼60 residing in Seoul or Gyeonggi-do. Out of a total of 430 surveys distributed, 350 answer sheets were used for the analysis Among the results, the first-hand information on the herbal cosmetics market, their usage, and the consumer needs obtained in the present study will serve as a fundamental data for planning the marketing strategies for the oriental herbal cosmetics.

• Journal of The Korean Association of Information Education
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• v.17 no.4
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• pp.393-407
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• 2013

The university admission system for talented students in computer and information areas has been mainly implemented during early admission period centering on universities located in metropolitan area since 1997. However, the current trend is that total number of selected students and universities that are selecting are continuously declining and 14 students were selected from 2 universities in school year 2013. Accordingly, it is difficult to expect positive effects on education related to information on secondary school curriculum, as well as train and select very talented students in certain areas. Such phenomenon is a result of insufficient educational activities on information of secondary school curriculum, as well as a reflection of social perception in the areas of computer and information. It shows that major variable with significant effects of university admission system has not been properly considered in the policy of training talented students at national level and the administration of secondary school curriculum on computer and information areas. Accordingly, there is a need for a comprehensive approach that considers the method and standards of universities' student selection system when establishing related future policy.

• The Korean Journal of Community Living Science
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• v.27 no.3
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• pp.371-385
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• 2016

This study was carried out to provide basic data for the promotion of the educational and social relations of adult learners and the effective way to use the smartphone. To accomplish this, we studied the influence of the degree of smartphone usage on the educational and social relations of college students in the area of Kyung-In and the mediator effect of smartphone addiction. According to this study, the research results were as follows: Firstly, the degree of smartphone usage did not directly affect family relationships, but highly affected smartphone addiction; smartphone addiction had both a negative effect on family relationships and a negative mediator effect between the degree of smartphone usage and family relationships. Secondly, smartphone addiction negatively affected the relationships with the opposite sex, whereas the degree of smartphone usage did not; however, there was a negative mediator effect between the time of using the smartphone and relations between the sexes. Thirdly, smartphone addiction negatively affected relationship with friends, whereas the degree of smartphone usage did not; there was no mediator effect between the time of using the smartphone and relationship with friends. Fourthly, smartphone addiction negatively affected the relationship with professors, whereas the degree of smartphone usage did not; there was no mediator effect between the time of using the smartphone and relationship with professors. The implications of these results are discussed.

• Journal of Nutrition and Health
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• v.30 no.3
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• pp.360-369
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• 1997

Food/nutrition related views, beliefs, attitudes, and behaviors were investigated for three hundred randomly selected men and women, aged 20-60 years, residing in Seoul metropolitan area. Food/nutrition views, attitudes, and beliefs were found to vary greatly between groups of different age, sex, education and income level. Adults of 20-35 years of age showed significantly less strong views about keeping traditional food habits, while exhibiting a significantly high level of acceptance towards the use of convenience foods as compared to the adults aged 36 years or older. Food safety was found to be a major concern to most of the subjects accounting 69.7% for pesticides residues in fresh produce items, 94.7% for food additives in processed food, and 56.3% for food poisoning in foods eaten outside of the home. Male adults aged 45 years or older showed a strong tendency to rely on a few promotional food products for the maintenance of their health and for them the development and implementation of a sensible feed nutritin/health education program including a way to avoid nutrition quackery might be beneficial. Eighty percent of the subjects were found to read food labels with higher rates shown among young adults and females. Due to the virtual absence of nutrition labeling however, the percentage of subjects who idicated that they are looking for the information on nutrient content was low (<10%) compared to the rates for other informations such as date of manufacture(80.2%), expiration data(55.8%), ingredients(40.9), and additives(40.9%). Ninety one percent of the subjects indicated that they would like to see the sources for nutrition label the nutritional value of the foods. The top five most frequently (68.3%), food packages(50.7%), and radio(43.3%). Health professionals such as physicians, nurses, and nutritionists/dietitians were utilized less frequently as sources of nutrition information than lay sources, with reported rate of only 38%, 22%, and 0.7%, respectively. These results collectively suggest that strategies are to be developed to provide accurate nutrition information to adults.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.295-302
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• 2018

The purpose of this study was to empirically examine how the perception of CSR of domestic professional baseball clubs was related to the reputation of clubs, identification of clubs, and parent company image. For the research, a survey was conducted by 277 fans of LG Twins, Doosan Bears, SK Wyverns, and KT Wiz in the metropolitan area. First, the reputation of the club had a positive impact on club reputation. Second, CSR of professional baseball clubs had a positive impact on club identification. Third, the reputation of the club had a positive impact on the image of the professional baseball team. Fourth, the identification of clubs had a positive effect on the image of the professional baseball team's mother-company.

• Journal of dental hygiene science
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• v.9 no.5
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• pp.519-524
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• 2009

This study surveyed the knowledge level, self-efficacy, seriousness in infection, and behavioral intention for H1N1 targeting some undergraduates for the Health Division who are attending university where is located in Metropolitan Area, and surveyed the difference according 10 gender. As a result, the following conclusions were obtained. 1. As for knowledge on H1N1, the highest correct-answer rate was shown in the item as saying that 'New influenza may be possible for person-to-person infection(94.6%).' The item as saying that 'New influenza is what is same as avian influenza(16.3%)' showed the lowest correct-answer rate. The knowledge of H1N1 was indicated to be averagely 7.8 points given making it score. 2. As for self-efficacy on H1N1 according to gender male students were shown to be higher than female students. Thus, there was significant difference(P < 0.05). As for seriousness about infection, female students were indicated 10 think it more serious about infection with H1N1 than male students. Thus, there was significant difference(P < 0.01). As for behavioral intention, the response as saying at 'When an acquaintance is attacked by new influenza, I will try to consider meeting' was indicated to be higher in female students with 3.98 points than male students with 3.79 points. Thus, there was significant difference(P < 0.05).

• Journal of Engineering Education Research
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• v.12 no.2
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• pp.3-13
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• 2009

This thesis is for understanding what women engineer need educational support through the research of motivation when women engineer apply 'engineering college', choosing their major and also, self-efficacy. We collect data through 108 people University of K students and 104 students in D University both of them are located in metropolitan area. In the same way, research 101 students who are attending National university C in Chungchung-do, 104 students in Keungsang-do national university of C and 119 students of J National university belonging in Jeju-do whole number is 536. The questionnaire has corrected and supplied through the Doctor Kim thesis(2004) by two doctors of education. The questionnaire has 5 questions for motivation and 26 questions for self-efficacy and we started research from Sep. 1. until Sep. 26. in 2008. As the result of research, firstly the students who have aptitude for engineering or engineering major show more understanding, less give up when they against difficulty, more talent for studying than the students without aptitude. Secondly the students who decide to apply 'engineering college' before taking entrance examination can compare with the students who decide after taking test. Consequently, already decided before taking test students have more higher self-efficacy.