DOI QR코드

DOI QR Code

Study on Influence of Korea's Selection Attributes of HMR on Trust, Customer Satisfaction, and Repurchase Intention

  • KIM, Hey-Sook (Department of Hotel Culinary Art, Suwon Women's University)
  • Received : 2021.11.04
  • Accepted : 2021.12.27
  • Published : 2021.12.30

Abstract

Purpose - The current study conducted research on influential relationship of Korea's selected attributes of home replacement foods (HMR) with trust, customer satisfaction, and repurchase intention. Design, data, and methodology - This study was conducted on consumers in Seoul and the metropolitan area (Gyeonggi and Incheon) who have purchased home replacement foods (HMR). The survey was conducted for 30 days from March 1st, 2021 to March 30th, 2021. Among total of 300 surveys distributed, 250 surveys were collected, and 199 surveys, excluding ones with missing value and outliers (51 surveys), were used for analysis. Results - The results empirical analysis based on earlier studies are as follows. First, as a result of analyzing which variables of selection attribute factors of home replacement food (HMR) have an effect on trust, healthiness, reasonable price, and convenience had a positive effect, and quality of food and diversity did not have a significant effect. Second, as a result of analyzing whether trust has a significant effect on customer satisfaction, it was found that it had a positive effect on customer satisfaction. Third, as a result of analyzing whether trust has a significant effect on repurchase intention, it was found to have a positive effect. Fourth, as a result of analyzing whether customer satisfaction has a significant effect on repurchase intention, it was found that customer satisfaction had a positive effect. Conclusions - The current study aims to develop various new products of HMR and establish differentiated marketing techniques tailored to consumer needs.

Keywords

References

  1. Ahk, O. (2018). Effect of Single-Person Household Consumers' Dietary Lifestyle HMR (Home Meal Replacement) Product Selection Attributes Evaluation and Satisfaction. Sungkyunkwan University Press.
  2. Ahn, O. K. (2017). Relationship between HMR Selection Attributes and Silver Lifestyle Types. Seoul, KR: Sookmyung Women's University Press.
  3. Cassano, J. (1999). Home Meal Replacement (A Home Run with Consumers), Consumer Insight Magazine, June, 9-12.
  4. Cho, Y. S. & Kwak, Y. A. (2020). How do Japan, UK and Italy promote local food consumption in the HMR industry?. Journal of Economics Marketing, and Management, 8(4), 13-25. https://doi.org/10.20482/JEMM.2020.8.4.13
  5. Chung, D. Y., Park, K. H., & Seo, J. D. (2011). Positive Psychological Capital and Leadership Performance. Korean Business Education Review, 26(2), 401-428.
  6. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior (8th ed.). Chicago: Dryden Press.
  7. Ganesan (1994). Determinants of Long-Term Orientation in Buyer-Seller Relationships. Journal of Marketing, 328-330.
  8. Goldsmith, R. E., Lafferty, B. A., & Newell, S.J. (2000). The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent. 307-310.
  9. Han, J. H., Joo, S. Y., & Jung, J. H (2016). Study on the Effect of Selective Attributes of Coffee Shops on Customer Satisfaction and Loyalty: Focusing on Low-Cost Coffee Shops. Korean Journal of Hospitality and Tourism, 25(6), 204.
  10. Hosmer (2009). Buyer-Supplier Relationship is a Useful Framework for Understanding the Relationships Between Ethics and Trust. Journal of Business Ethics, 90, 329-341. https://doi.org/10.1007/s10551-010-0430-4
  11. Jai, M. J. (2011). The Relationships of Bloggers' Trust, Perceived Risk, Benefit and Intention to Purchase in Restaurants. Journal of Foodservice Management, 158-159.
  12. Jun, D. H. (2018). The Effect of Experience of Restaurant Customers on Customer Satisfaction, Brand Attitude and Revisit Intention. Journal of Foodservice Management, 21(4), 81-100.
  13. Jung, K. E. (2018). The Effect of the Importance of Selection Attributes of Infant Food on Product Trust and Purchase Intention. Seoul, KR: Sejong University Press.
  14. Jung, Y. H. (2019). Effect of the Motivation to Search for Information about Dining Out through Social Media on Information Search, Information Value, and Behavioral Intention. Yongin, KR: Kyonggi University Press.
  15. Kim, H. S. & Shin, C. S., Choi, Y. S. (2020). Effects of Consumer's Individual Value on Product Selection Attribute and Re-purchase Intention : Focused on Consumers Who Had Purchased Kimchi1. East Asian Journal of Business Economics, 8(4), 1-18. https://doi.org/10.20498/EAJBE.2020.8.4.1
  16. Kim, H. S. (2020). Effect of Five Star Hotel Restaurant Cook's Emotional labor on Job Satisfaction and Customer Orientation1. East Asian Journal of Business Economics, 8(2), 1-14. https://doi.org/10.20498/eajbe.2020.8.2.1
  17. Kim, H. S., Choi, Y. S., & Shin, C. S. (2019). Relationship among Restaurant Owner's SNS Marketing, Trust, Purchase Intention, and Word of Mouth Intention. Journal of Distribution Science, 17(7), 27-38. https://doi.org/10.15722/JDS.17.7.201907.27
  18. Kim, H. Y. (2016). The Effect of Selection Attribute of HMR Product on the Consumer Purchasing Intention of a Single Household - Centered on the Regulation Effect of Consumer Online Reviews. Culinary Science & Hospitality Research, 22(8), 109-121. https://doi.org/10.20878/cshr.2016.22.8.109
  19. Kim, J. H. & Ryu, K. S. (2014). The Effects of Consumption Value to HMR Brand on Brand Satisfaction, Brand Trust, and Brand Loyalty. Journal of Foodservice Management, 17(2), 35-160.
  20. Kim, J. H., Koo, D. W., & Choi, H. M. (2020). Structural Relationships among Restaurant Consumers' Brand Experience, Perceived Value, Satisfaction Brand Trust and Loyalty. Journal of Foodservice Management, 23(6), 378-398.
  21. Kim, J. S., Hong, G. N., Park, N. H., & Chun, T. Y. (2019). The Effects of Home Meal Replacement (HMR) Selection Attributes on Consumer Satisfaction and Trust in the Context of Eating Lifestyle. Journal of Distribution and Management Research, 22(2), 71-80. https://doi.org/10.17961/jdmr.22.2.201904.71
  22. Kim, S. J., Kim, S. H., & Kim, E. K. (2008). A Study of the Effect of Perceived Wine Value on Customer Satisfaction, Trust, Repurchase Intention. Journal of Foodservice Management, 11(2), 221-241.
  23. Kim, S. Y. (2016). A Study on Home Meal Replacement Consumption Type and Selective Attributes According to Dietary Lifestyle of Single-Person Households. Myongji University Press.
  24. Kim, Y. M., Anel, A. K., & Youn, M. K. (2014). Effects of SNS Characteristics upon Consumers' Awareness, Purchase Intention, and Recommendation. Journal of Distribution Science, 5(1), 27-37.
  25. Ko, A. R. & Lee, K. M. (2021). The Effect of HMR Consumers' Choice Attributes and PAD Emotions on Brand Attachment and Loyalty. Journal of Foodservice Management, 24(2), 53-78.
  26. Ko, S. J. (2017). The Effect of Convenience Food Selection Attributes on Satisfaction and Repurchase Intention (Focusing on Single-Person Households). Yongin, KR: Kyonggi University Press.
  27. Lee, E. J. (2019). Impact of HMR on Trust and Purchase Intention in Dining-Out Consumption Trend Factor. International Journal of Tourism Management and Sciences, 34(8), 280-281.
  28. Lee, J. Y., Pyo, S. J., & Lee, G. T. (2021). The Structural Relationship of the Selective Attributes of Meal Kit product, Consumption Value, and Repurchase Intention: Focused on the Ready to Prepare Type Meal Kit. Journal of Foodservice Management, 24(2), 33-52.
  29. Lee, K. M. (2016). The Effects of Logistics Service Quality on Relationship Quality and Loyalty in Internet Shopping Mall. Busan, KR: Kyungsung University Press.
  30. Lim, D. J. (2019). Effect of HMR Convenience Lunch Box Selection Attribute on Customer Satisfaction. Gyeongju University Press.
  31. Ma, M. Y. (2015). Impact of Information Search and Usage on Consumer Satisfaction for Discount Store Private Brand Products. Seoul, KR: Konkuk University Press.
  32. Maeng, S. W. (2018). Effects of Perceived Quality, Perceived Value on Attitude, Customer Satisfaction, Trust and Purchase Intention: Focus on PB Lunch Boxes from Convenience Stores. Seoul, KR: Kyung Hee University Press.
  33. McDougall, G. H. & Levesque, T. (2000). Customer Satisfaction with Service (Putting Perceived Value into the Equation). Journal of Service Marketing, 14(5), 392-410. https://doi.org/10.1108/08876040010340937
  34. Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing, 57(January), 81-101. https://doi.org/10.1177/002224299305700106
  35. Myung, Y. (2015). Factors Affecting the Customer's Repurchase Intention of Airline Services: Customer Satisfaction, Switching Cost and Alternative Attractiveness. Daegu, KR: Daegu University Press.
  36. Oh, M. J. (2016). Effect of Major Selection Motivation and Major Satisfaction of Aviation Service-Related Major College Students on Career Preparation Behavior and Career Maturity. Seoul, KR: Korea Aerospace University Press.
  37. Oh, W. K. (2008). A Study on HMR's Marketing Strategy through Dietary Lifestyle Analysis. Yongin, KR: Kyonggi University Press.
  38. Oliver, R. L. (1980). A Cognitive Model of the Antecedent and Consequences of Satisfaction Decisions. Journal of Marketing Research, 460-469.
  39. Park, D. G. & Shin, C. S. (2020). A study on the effects of quality characteristics of online environment-friendly agricultural products shopping malls affecting customer trust and purchase intention. East Asian Journal of Business Economics, 8(1), 1-19. https://doi.org/10.20498/eajbe.2020.8.1.1
  40. Park, J. A. & Jang, Y. S. (2017). The Study on Comsumer Beliefs about Selection Attributes of Home Meal Replacement (HMR) and Purchasing Intention Biases for the HMR. Journal of Foodservice Management, 20(3), 101-126.
  41. Park, K. S. (2016). A Study of the Effect of Service Quality Factors Affecting Repurchase Intention in Life Insurance Services. Cheonan, KR: Hoseo University Press.
  42. Park, K. Y. (2021). The Influence of Home Meal Replacement (HMR) Product Selection Attribute in the COVID-19 Era upon Customer Satisfaction and Word-of-Mouth Intention. Journal of Foodservice Management, 24(4), 49-71.
  43. Park, S. H. (2017). Tourists Motivation for Visiting Dark Tourism Destination Related to Tourists Satisfaction Level and Revisit Intention: Focused on UN Peace Memorial Park in Busan, Busan, KR: Kyungsung University Press.
  44. Park, Y. K. & Ahn, S. K. (2013). The Relationship between the Recognition with Family Restaurant Service and Customer Satisfaction: Focusing on Kyungin Area. Journal of Tourism and Leisure Research, 25(7), 481-482.
  45. Ra, C. I. (2018). The Effects of Selection Attributes on Attitude and Repurchase Intention for Home Meal Replacement (HMR): Focused on Moderating Role of Brand Trust. Culinary Science & Hospitality Research, 24(3), 25-34. https://doi.org/10.20878/CSHR.2018.24.3.003
  46. Report on Processed Food Segmented Market. (2019), Korea Agro-Fisheries and Food Distribution Corporation (aT)
  47. Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality. Journal of Marketing, 58(4), 30-31.
  48. Shim, H. J. & Seo, S. H. (2016). Structural Relationships among Restaurant Brand Equity, Attitude towards Extended Brand HMR and Purchase Intention. Journal of Foodservice Management, 19(6), 139-161.
  49. Shin, H. C. (2018). A Study on Structural Relationship Selection Attributes for Home Meal Replacement, Satisfaction, and Repurchase Intention: Focusing on Customers of Franchise Convenience Store. Journal of Tourism Management Research, 22(4), 501-518. https://doi.org/10.18604/tmro.2018.22.4.22
  50. Shin, J. K. & Lee, S. Y. (2018). The effects of the delivery service quality of online fresh food shopping malls on esatisfaction and repurchase intention of online customers. East Asian Journal of Business Economics, 6(2), 14-27. https://doi.org/10.20498/eajbe.2017.6.2.14
  51. Shin, T. H. (2018). A Study on the Effect of Selection Attributes of Sourdough Bread with Natural Yeast on the Customer Satisfaction and Repurchase Intention. Journal of Foodservice Management, 21(4), 106-124.
  52. Sung, Y. L. & Park, H. Y. (2021). The Effect of Communication of Service Employee on Customer Satisfaction, and Reuse Intention. Journal of Economics Marketing, and Management, 9(2), 21-31. https://doi.org/10.20482/JEMM.2021.9.2.21
  53. The Food and Beverage Industry is Overcoming the Crisis. (2020, April 26). Aju Business Daily.
  54. Yang, D. H. (2018). The Structural Relationship among Functional Benefit, Psychological Benefit, Product Attributes, Satisfaction, and Behavioral Intention of HMR. Yongin, KR: Kyonggi University Press.
  55. Yoon, S. H. (2019). The Effect of E-Commerce Differentiated Marketing on Consumption Satisfaction, Repurchase Intention, and Management Performance. Seoul, KR: Konkuk University Press.