• Title/Summary/Keyword: visitor research

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A Comparative Study of Local Festival Motivation, Satisfaction, Loyalty: The Case of Local residents and Visitors (지역주민과 외지방문객의 축제 참여 동기와 만족, 충성도 비교 연구)

  • Jang, Yang-Lae;Kim, Hae-Young
    • Journal of the Korean association of regional geographers
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    • v.13 no.6
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    • pp.724-737
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    • 2007
  • The purpose of this study is to examine festival visit motivation, satisfaction, loyalty the differences between festival local residents and visitors. Data were collected with a structures questionnaire at the Jun Nam Yeosu-city of Geobuksun of festival during 10$\sim$15 apr. 2007, 430 sample were used for statistical analysis SPSS. Data analysis method were used to Crombach's $\alpha$, reliability, kaiser measurement sample adequacy, factor analysis, t-test, regression analysis. As the results of this research, first, festival visitor's motivation were composed of five factors: a new & escape, exciting & enjoy, socialization, family togetherness, local culture understand and satisfaction were composed of three factors: event program & service, convenience facilities, enjoy, shopping & food, transportation. And second, local residents were found satisfied with the interesting & enjoy. Otherwise, Visitors were satisfied with new & escape. And third, local residents of satisfaction factor were affected interesting & enjoy, Otherwise, visitors of satisfaction factor were affected interesting & enjoy, family togetherness. And fourth, local residents of event program & service factor were affected re-visit, Otherwise, visitors of satisfaction factor were affected event program, enjoy, transportation. The final local residents of event & service factor were affected recommend intension, Otherwise, visitors of event program & service, transportation were affected recommend intension. The result of this paper may help local festival planner and marketers for festival marketing strategy.

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A study on the attitude of Crisis outleting and Revitalization of tour as the Decline of Competitiveness of Local tourism in Mt. Sorak Area (설악권 지역관광경쟁력기반 저하에 따른 위기타개와 관광활성화를 위한 속성 연구)

  • Kim, Young-Il;Han, Eung-Beom
    • Korean Business Review
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    • v.19 no.2
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    • pp.117-140
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    • 2006
  • The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

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A Study on Community Member Perception due to Impacts on Development of the Dulegil in Bukhansan National Park (북한산국립공원 둘레길 조성에 대한 지역주민의 인식에 관한 연구)

  • Yoo, Ki-Joon;Han, Bong-Ho;Choi, Jin-Woo;Hur, Ji-Yeon
    • Korean Journal of Environment and Ecology
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    • v.26 no.1
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    • pp.113-124
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    • 2012
  • The purpose of this study is to analyze community members' perception due to impacts on use and development of Dulegil in Bukhansan National Park. The study was conducted by questionnaire survey sent to community members of the vicinity of Dulegil. Average score of positive impact on the local community was 3.2. Positive impacts mentioned by community members were 'heightened pride in their community with increased community image' and 'improvement of landscape and natural environment.' Improved residents' awareness of landscape and natural environment indicated that Dulegil almost accomplished intended goal of preservation of ecosystem. However, actual effects on ecosystem preservation and local economy were not perceptible yet. Score of negative impact was 2.8 on average. 'Traffic congestion' and 'increase in noise level' were considered the most serious among the negative impacts. Environmental pollution and destruction of vegetation in the lowland were deemed relatively bad. Regarding resident awareness of community, those in their 50s and older were quite satisfied with the community. However, young people showed lower level of satisfaction. In order to satisfy all ages, infrastructure and programs for the youth should be in place. To minimize negative awareness of impacts of Dulegil, visitor's attitude should be changed, and education and training on the value and mind set of horizontal hiking are required.

A case study on the importance of non-intrusiveness of mobile devices in an interactive museum environment (인터랙티브 전시환경에서 모바일 디바이스의 비간섭적 특성의 중요성에 대한 사례 연구)

  • Rhee, Boa
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.1
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    • pp.31-42
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    • 2013
  • This research sheds light on the non-intrusive traits of mobile devices (Electronic Guidebook, Rememberer, I-Guides and eXspot) deployed in Exploratorium for enhancing visitor experience via case studies. In an interactive exhibition environment, non-intrusiveness was the key to supporting the immersive experience and meaning-making for visitors. The usability of hand-held devices directly impacted on the non-intrusiveness, thereby reshaping the form-factors of mobile devices. The change in from-factor has also minimized the functions of devices as the remember of museum experience. Furthermore, the role of mobile devices, which turned from a supposed multi-media guide to a mere rememberer, made them virtually impossible for realizing the "seamless visiting model" originally planned. An array of projects carried out in Exploration have achieved some degree of success such as increasing viewing time as well as reinforcing post-visit activities. However, taken from musicological perspective, increase in viewing time is by all means insufficient to be taken as proof since it is assumed to be achieved by photo-taking (i.e. MyExploratorium) rather than by interacting between visitors and exhibits. This issue --increased viewing time -- needs to be analyzed in depth. All in all, mobile devices used in Exploratorium can be defined as a learning tool/educational supporting medium based on personalization for (visitors') optimizing extended museum experience.

Disparities in Perceived Constraints and Loyalty Based on Motivation to Visit Ecologically Sensitive Area(ESA) - Visitors to DMZ Pyeonghwa Nuri-gil - (생태민감지역 트레일 방문동기별 지각된 제약요인과 충성도 차이 - DMZ평화누리길 방문객을 대상으로 -)

  • Yoo, Mi-Na;Kim, Hyoung-Gon;Lee, Jung-A;Chon, Jin-Hyung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.1
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    • pp.57-68
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    • 2012
  • This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-administered questionnaires were distributed to the participants of the '2010 DMZ Border Trekking Course', which resulted in collecting 317 valid responses. For statistical tests, the respondents were divided into three clusters(accidental, activity-driven, and nature-driven) by their motivation for the visit. ANOVA was conducted to examine if the three groups differ in terms of the perceived constraints and loyalty to the DMZ Pyeonghwa Nuri-gil Trail. The results showed that nature-driven visitors were more likely to perceive "psychological constraints" than accidental or activity-driven visitors. As for loyalty, accidental visitors displayed the lowest level of loyalty while nature-driven visitors indicated the highest level of loyalty. These results illustrate that nature-driven visitors not only have the strongest desire to experience and learn about ESAs but also possess the highest sense of loyalty to the trail. It can further be argued that nature-driven visitors are the ones with the greatest concern for the trail's well-being. The paper concludes with the contention that understanding the demand and characteristics of trail visitors is critical to the future development of the trail.

Research in the Direction of Improvement of the Web Site Utilizing Google Analytics (구글 애널리틱스를 활용한 웹 사이트의 개선방안 연구 : 앱팩토리를 대상으로)

  • Kim, Donglim;Lim, Younghwan
    • Cartoon and Animation Studies
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    • s.36
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    • pp.553-572
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    • 2014
  • In this paper, for the evaluation of the ease of a particular Web site (www.appbelt.net), insert the log tracking code for Google Analytics in a page of the Web site to collect behavioral data of visitor and has studied the improvement measures for the problems of the Web site, after the evaluation of the overall quality of the Web site through the evaluation of Coolcheck. These findings set the target value of the company's priority (importance) companies want to influence the direction of the business judgment are set up correctly, and the user's needs and behavior will be appropriate for the service seems to help improvement.

Terms Standardization between the Rules of Diagnosis Radiation Equipment Safety Management and Atomic Energy Law : Problems and Suggestions (진단용 방사선발생장치의 안전관리에 관한 규칙과 원자력법의 용어통일 개선 방향)

  • Kim, Hwa-Gon;Kang, Se-Sik;Kim, Chang-Soo;Park, Cheol-Seo
    • Journal of radiological science and technology
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    • v.29 no.1
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    • pp.39-46
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    • 2006
  • The rules and terms are described different meaning, in this results the research is accomplished for preventing practical workers from confusion. Atomic law are kept up modification and development in our situation by the ICRP's recommendation, on the other hand, the rules of diagnosis radiation equipment safety managements are modified partial, then resulted in confusion. The study was comparison between the rules of diagnosis radiation equipment safety management and atomic energy law, and the modification items obtained were as follows. 1. With each other different the terms and units are used. With the exception of special terms for affairs usage, it is needless to say that common term uniformity is standardized. The standardization of rules and guidance have not need to confusion radiological practical workers. 2. The following is omitted. 1) The radiation protection against tile patient and the hospital visitor. 2) Radiation dose limit of the woman patient who is in the process of becoming pregnant. 3) Radiation dose limit of the person who is not regarded as madical madical exposure. 4) The control of the exposure of pregnant of women at work.

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A Study on Improvement of Facilities in Daegu.Kyungpook Public Arboreta (대구.경북의 공립수목원 시설물 개선방안에 관한 연구)

  • Kang, Shin-Koo;Moon, Jong-Tae;Jeong, Eun-Seong;Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.101 no.1
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    • pp.104-112
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    • 2012
  • This study was carried to improve the facilities in Daegu Kyungpook public Arboreta. On the basis of visitor's performance, satisfaction and implicitly derived importance, this study conducted Revised Importance- Performance Analysis, Exploratory Factor Analysis and Regression Analysis between extracted performance factors and overall satisfaction. As a result, 'Plant and Arboretum's Landscape' factor was seemed to affect overall satisfaction quite a bit and need to keep up the good work because the attributes belonged to this factor had high importance-performance in Daegu Arboretum. The attributes located in 2 quadrant and had a relatively large effect on overall satisfaction were 'Management of information board', 'Capacity of restroom' and 'Accessibility to restroom' in Daegu Arboretum. These attributes are needed to be improved as soon as possible. Kyungpook Arboretum also had similar results in 'Plant and Arboretum's Landscape' factor but 'Parking Lot' factor was more influential to overall satisfaction compare to Daegu Arboretum. Especially, 'Capacity of parking lot' attribute, one of 'Parking Lot' factor, was the first one to be improved because it had high importance and low performance.

Evaluation of the ODA Forest Cooperation Projects in Korea through Stakeholder and Visitor Survey - A Case Study of the Rumpin Seed Source and Nursery Center Projects in Indonesia - (이해관계자와 이용객 설문 조사를 통한 국내 ODA 산림협력사업 평가 연구 - 인도네시아 룸핀양묘장 사업을 대상으로 -)

  • Lee, Hyun-Jung;Kim, Whee-Moon;Kim, Kyeong-Tae;Kim, Young;Choi, Jae-Yong;Song, Won-Kyong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.24 no.2
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    • pp.19-37
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    • 2021
  • It is essential that the evaluation of official development assistance (ODA) projects is conducted based on empirical research for the performance and improvement of the project. This study intended to quantitatively figure out the actual status and performance of ODA projects. The performance of the Rumpin Seed Source and Nursery Center project implemented by the KOICA was evaluated in items of relevance, efficiency, effectiveness, impact, sustainability, which are OECD Development Assistance Committee(DAC) evaluation criteria. From August 26, 2019 to August 29, 2019, a survey was conducted on 50 visitors and 54 stakeholders of the Rumpin Seed Source and Nursery Center. Through on-site survey, problems in the donation project and operation in Indonesia were identified and measures for improvement was grasped. As a result of the study, the value scored by OECD DAC evaluation criteria of the Rumpin Seed Source and Nursery Center project based on the Economic Development Cooperation Fund(EDCF) evaluation grade was evaluated as a very successful class in all items. The average score of the recognition question was 4.08 points for visitors and 4.08 points for stakeholders, and the average score for the satisfaction question was 4.37 points for visitors and 4.11 points for stakeholders, which were high overall in both groups. The main factor that affects the project awareness of the visitors was the fact that the Rumpin Seed Source and Nursery Center was created based on Korean technology, and it was confirmed that Indonesia's own items related to similar projects had a great influence on the project satisfaction. In the case of stakeholders, project support in Korea affected their recognition, and it was found that relevance, efficiency, effectiveness items had the greatest impact on the level of project satisfaction of stakeholders derived from the DAC individual evaluation results. Efforts are required to increase the main factors by reflecting the results of each item and to preserve and maintain the project. This study is significant in determining the performance of the ODA project based on empirical data, and it is believed that it can be used as basic data for supplementing and strengthening the project in the future.

Sustainability Evaluation of Ecotourism (생태관광의 지속가능성 평가에 관한 연구)

  • Chun, Joo-Hyung;Lim, Yeon-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.448-455
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    • 2019
  • Ecotourism, which is attracting attention as a method of sustainable tourism, is a tourism that aims to preserve the environment of the tourist area, to improve the participation and welfare of residents in the tourist area, and to improve the tourism experience and education. Ecotourism is a field that is developing at a faster rate than other areas of tourism. With the pace of growth, ecotourism faces new challenges for sustainability. This study focused on institutional sustainability in addition to economic, socio - cultural and environmental sustainability to assess the sustainability of ecotourism destinations. The results of this study confirm that institutional sustainability should be given priority for sustainability of ecotourism. Examples include the designation of protected areas, the establishment of ecotourism management entities, the regular investigation and research of academic purposes, the management of tourist visits and tourist information, the cooperation and participation of local residents, and the activities of commentators and managers. The attractiveness of ecological resources was also influenced by the access of tourists and the influence of local residents. Therefore, careful attention should be paid to the approach of tourists and the use of land by local residents in ecotourism. In the future, the operation of the visitor center, the professional education and mission of the interpreters' ecological resources, and the training and guidance of tourists by interpreters will be very helpful for the sustainability of the ecotourism destination.