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A Study on Improvement of Facilities in Daegu.Kyungpook Public Arboreta  

Kang, Shin-Koo (Daegu Arboretum)
Moon, Jong-Tae (Kyungpook Forest Environment Research Institute)
Jeong, Eun-Seong (Department of Community, Agriculture, Recreation and Resource Studies)
Han, Sang-Yoel (Department of Forest, Kyungpook National University)
Publication Information
Journal of Korean Society of Forest Science / v.101, no.1, 2012 , pp. 104-112 More about this Journal
Abstract
This study was carried to improve the facilities in Daegu Kyungpook public Arboreta. On the basis of visitor's performance, satisfaction and implicitly derived importance, this study conducted Revised Importance- Performance Analysis, Exploratory Factor Analysis and Regression Analysis between extracted performance factors and overall satisfaction. As a result, 'Plant and Arboretum's Landscape' factor was seemed to affect overall satisfaction quite a bit and need to keep up the good work because the attributes belonged to this factor had high importance-performance in Daegu Arboretum. The attributes located in 2 quadrant and had a relatively large effect on overall satisfaction were 'Management of information board', 'Capacity of restroom' and 'Accessibility to restroom' in Daegu Arboretum. These attributes are needed to be improved as soon as possible. Kyungpook Arboretum also had similar results in 'Plant and Arboretum's Landscape' factor but 'Parking Lot' factor was more influential to overall satisfaction compare to Daegu Arboretum. Especially, 'Capacity of parking lot' attribute, one of 'Parking Lot' factor, was the first one to be improved because it had high importance and low performance.
Keywords
revised importance-performance; overall satisfaction; arboretum;
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Times Cited By KSCI : 2  (Citation Analysis)
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