• Title/Summary/Keyword: visitor research

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An Exploratory Study on the Sustainable Development of the MICE Industry: Perspective of the Organizer, Focusing on Goyang City (지속가능한 MICE행사 개최에 관한 탐색적 연구: 고양시를 중심으로 주최자 관점에서)

  • Yoon, Yeong-Hye;Lee, Sang-Yul;Kim, Hye-Jin;Yan, Wen-Yan
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.227-232
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    • 2022
  • This study is an exploratory study on the sustainable management of MICE events, and was conducted using the FGI method. Twelve experts in the MICE field, industry, and academia were selected as the subjects of the study. The reason is that understanding and specialty of those targets provides research reliability and validity. The study period was 3 months from June to August 2021. As a result, it is very important to prepare a sustainable development strategy in the MICE industry, and in particular, the need for guidelines to be practiced during event operation from the organizer's point of view was derived. In addition, to derive items that can be used in practice based on the theoretical basis, and it was necessary to derive research results using internationally recognized Sustainable Development Goals (UNSDGs) and sustainable MICE research developed in the fields of tourism and MICE. Therefore, through the verification of such experts in the field of MICE, theoretical and practical guidelines from the perspective of the organizer that can be used when holding MICE were developed. The results of the study will provide implications for establishing more effective strategies for hosting sustainable MICE events in the future.

Examining the Influence of Science Museum Service Quality on Customer Satisfaction and Revisit Intention - A Case of Gwacheon National Science Museum - (과학관 서비스 품질이 고객만족도 및 재방문 의도에 미치는 영향 분석 - 국립과천과학관을 중심으로 -)

  • Choi, Jung won;Nam, Tae woo;Cho, Jae min
    • Korea Science and Art Forum
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    • v.27
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    • pp.277-288
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    • 2017
  • The number of science museums in Korea has expanded quantitatively from 72 in 2008 to 128 in 2016. This study started with the fact that the government puts a lot of budget into building a science museum, but there are more than one quarter of science museums with less than 50 spectators per day and many inefficient institutions. The number of visitors is an important factor in improving the efficiency of the science museum operation. The purpose of this study is to analyze the relation between the service quality of the science museum and the customer satisfaction and the intention to revisit and to find out what kind of effort should be concentrated in the science museum to attract more visitors. Questionnaires were written in the exhibition, education, and culture fields of the Gwacheon National Science Museum. The results were derived by frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results and contents of the study are as follows. First, in the field of exhibition, the quality of exhibition facilities was expected to affect customer satisfaction and intention to return, but did not have a meaningful relationship. Second, the education sector has been found to affect customer satisfaction and return intention in all aspects of service quality (operation and contents, instructors, educational facilities and environment). Third, in the field of culture (event), the quality of the cultural program influences the visitor satisfaction, but it does not affect the intention to revisit. The science museum can provide satisfaction to visitors by combining activities such as science and arts. Despite the limitations, it is necessary to make efforts to improve the visitor satisfaction and revisit by proceeding with the convergence research on the entire National Science Museum in the future.

An Exploration of the Relationship Between Virtual Museum Exhibitions and Visitors' Responses (미술관, 박물관 가상전시디자인에 대한 관람객의 반응연구)

  • Park, Nam-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.181-190
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    • 2006
  • This study began with an assumption that virtual museum exhibitions will continue to be created in the future and more knowledge is required about designing effective virtual exhibit designs. This study explored the relationship between virtual exhibitions and visitor's opinions following the viewing of the virtual exhibit in order to determine the components of a well-constructed virtual exhibit design. To address the research problem, this study explored two aspects of virtual exhibit design: 1) what are the components of a well-constructed virtual exhibit, 2) how does viewing the virtual exhibit change visitors' opinions about both physical and virtual museum experiences. The methodology of the study employed surveys, interviews and observations as instruments of data collection. Twenty-five participants were given a survey prior to their viewing of the on-line exhibit, then they were given the opportunity to view the web-site and finally surveyed regarding their opinions. From the 25 participants, six were selected for observation to record behavior exhibited while they viewed the site. In addition, five were interviewed for a better understanding of their responses to various aspects of the virtual exhibit experiences. Data from the surveys was tabulated for descriptive percentages in order to identify numerical patterns of relationship. Observation data was analyzed for simple frequencies in categories of responses and interview data was tape recorded and transcribed into text files. Based on study results, recommendations were made for the future role of interior design in virtual space that stands independent from a physical building and resides only on the Internet.

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Generation of Food Waste from Different Sources and Its Composting Measures at the Apartment Complex (배출원별 음식물 쓰레기 발생 특성 및 아파트 단지에서의 퇴비화 방안 (대전 및 충청남도 지역을 중심으로))

  • Kang, H.;Lee, O.L.;Kim, J.W.;Hur, H.W.;Han, S.H.
    • Journal of the Korea Organic Resources Recycling Association
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    • v.6 no.1
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    • pp.53-66
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    • 1998
  • This study was carried out to investigate the typical composition of food waste from municipal solid wastes (MSW) and unit food waste generation rates from different sources in the model cities and to study the food waste management system from unit household to composting facilities. The annual average food waste composition of MSW was determined as 49% in Taejon and 52% in Chungnam Province, respectively. No big difference in food waste composition was found among the different sources. Since the paper waste generally occupied the half of food waste, over 75% of MSW was found to be compostable or biodegradable. Per capita food waste generation rate, 200~250g/capita day was determined by the direct measurement from 32 households, while 380g/capita day for Chungnam Province and 400 g/capita day for Taejon were estimated by the load count analysis In the sanitary landfills. This difference means people contribute generating food waste at outside house approximately twice as much as that at inside house. Per capita food waste generation rates from several sources were determined as follows; 166~215g/capita day at municipalities, 400g/visitor day at a first class hotel, 170g/student day at a university restaurant. Food waste generation from restaurant was strongly dependant upon it's level or quality; 670g/capita day at the high level restaurant, 190g/capita day at the middle class and 60 g/capita day at the lower class restaurant. The food waste reduction rate in a In situ fermentor showed 30~40g/kg day.

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A Study on the Environmental Improvement of National Parks' Public Space Design - Focusing on Trail Entry Areas - (공공디자인 측면에서의 국립공원 환경개선의 효과성 및 만족도 분석 - 탐방로 진입부 공간을 중심으로 -)

  • Lee, Sook-Hyang;Sim, Kyu-Won;Lee, Ho-Seung;Lee, Jea-Kyu;Jeong, Jeong-Kwon
    • Journal of Korean Society of Rural Planning
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    • v.22 no.3
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    • pp.49-61
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    • 2016
  • This study examined the effectiveness of and satisfaction of visitors with the Environmental Improvement Project on national parks' trail entry areas. A survey was conducted to improve the proposal framework based on the data. Data for the study were obtained from 6400 respondents who used 28 national park offices at 32 national park trail entry areas. The field research was collected in 3200 surveys, divided between pre- and post-implementation of the Environmental Improvement Project. The study variables consisted of socio-demographics, visitors' perceptions on the environmental improvement of trail entries, effects of the environmental improvement, and visitor satisfaction. Several important results were found. First, the environment of trail entries has a significant impact on the formation of images and user satisfaction of national parks. Second, the influence of the trail entry improvement showed that 71.8% of visitors rated the trail entry as environmentally friendly after the Environmental Improvement Project, compared to 48.5% of visitors rated the trail entry as environmentally friendly before the Environmental Improvement Project. The findings indicated that a top priority of environmental improvement of the trail entries needs to be the installation of convenience facilities such as rest areas, restrooms, and direction boards (pre: 34.5%, post: 32.6%). Third, functionality and the other nine variables were shown to enhance the effect of the environmental improvement of the trail entries at the 1% statistical significance level. Finally, results indicated that the overall satisfaction of the visitors with the park was significantly higher after the environmental improvement (t-value=25.741, p=.000), showing the satisfaction score was higher after the environmental improvement (pre: 3.51, post: 4.12), with a statistically significant difference at the 1 % level. This study helps to understand trail entries, which have influenced the image of the national park and satisfaction. These findings can be utilized to manage and design a national park as a public space.

A Study on the Life Cycle Analysis of Domestic Tourist Areas (국내 관광지의 수명주기 분석 연구)

  • Kim, Jung Jae;Lee, Kyung Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.6
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    • pp.25-40
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    • 2015
  • Korean tourist areas are designated/managed in accordance with the Tourism Promotion Act. Since Taejongdae was designated as a tourist area in 1969, a total of 230 tourist areas have been designated/built/operated. It has been 46 years since the first tourist area was designated. According to the Tourism Area Life Cycle by Butler, it is estimated that the flow of the life cycle will be reflected in ups and downs over time. Thus, this study aimed to provide basic data for suggesting the direction of changes and development of the future tourist areas after analyzing the life cycle stage of domestic tourist areas, by applying the Tourism Area Life Cycle by Butler. The research method was based on the tourist areas by year, the number of visitors, and data of the target to derive the change transition curve, obtained by dividing the life cycle stages of the tourist areas based on the visitor rate of change. In the analysis results, more than 1/3 of domestic tourist areas are reaching the stagnation/decline stage, and tourist areas such as hot springs and seaside/beach resources show a particularly high ratio of stagnation/decline. The tourist areas that already have reached the stagnation/decline stage will need to analyze the causes for the decline, seek for resolution measures, and introduce new innovative elements. Even though the results of this study are not sufficient to be used as an absolute standard to decide the life cycle stage of domestic tourist areas, it is considered to be adequate for phenomenologically understanding the life cycle stage of Korean tourist areas. Based on this study, the causes for the stagnation/decline of tourist areas can be revealed while it can be also used as basic research to establish revitalization measures for tourist areas by introducing new innovation.

Effects of Service Quality of Culture and Tourism Festivals in Relation to Satisfaction and Re-visit of Visitors(Focusing on Cheonan World Dance Festival) (문화관광축제의 서비스품질이 이용객의 만족과 재방문에 미치는 영향(2013 천안흥타령 춤 축제를 대상으로))

  • Lee, Je-Yong;Lee, Kwang-Ok
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.482-494
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    • 2015
  • The purpose of this study was to investigate a total of 800 visitors of those who had enjoyed "2013 Cheonan Heung-taryeong dance Festival". In order to achieve the research goal, the study conducted the questionnaire in the venue of the festival and selected the research subjects at random. With certain standards to measure the social quality, the process quality and the physical quality as in the service quality determined, the study looked into how each of the extracted factors would influence the service quality in general. The study also discussed effects of the general service quality both on the satisfaction and the re-visit intention of the festival visitors. According to the results from the analysis, 1) the social quality factors (the cultural effect and the image effect), 2) the process quality factors (the visitor-focused service and the food and souvenir), 3) the physical quality factors (the convenience in connection with the visitors' enjoying the festival and the facility arrangement) and 4) the general service quality of the festival were confirmed to affect the visitors' satisfaction. 5) The study also learned that how much the visitors of the festival have been satisfied with the event would have an effect on the visitors' intention to re-visit. After all, the study came up with every statistically significant difference in relation to the effects of the service quality on the satisfaction and the re-visit intention of the visitors in the festival.

A Study on the High Altitude Mountain Tourism Motivations and Constraints (고산지대 산악관광 동기와 제약요인에 대한 국제적 연구)

  • Lee, Seung-Koo;Sharma, Renuka
    • Korean Business Review
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    • v.22 no.2
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    • pp.139-156
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    • 2009
  • Mountain tourism is regarded as an important inbound tourist destination for the whole world. The Himalayan Mountains are house of world's highest peaks that includes over 100 mountains exceeding 8,500 meters. However limited dimension of visitors constraints and motivation has been reported about the high altitude mountain. This research work permits the identification of some of the motivation and constraints related to the decision making of tourism in high altitude mountains. The study was conducted in Korea, Indian state (Sikkim), and Nepal (Kathmandu) due to the popularity and the major destination for mountain tourism. A set of 9 motive, 45 motivation items and 40 constraints were initially generated from a review of research pertaining to visitor motivation and constraints. They were considered to be the most appropriate for measuring visitors motivation and constraints for experiencing high altitude mountain tourism. Validity of dimensionality and inter correlation was evaluated by factor analysis investigation and analysis of obtained data revealed that constraints of Korean are significantly higher than Indian and other inbound tourist. Among the major constraints structural constraints were recorded higher for Indian, Korean and other visitors. Similarly, motives of different visitors varied significantly. This analysis also revealed that Korean motives for travelling were influenced by health and pleasure, whereas, Indian and others motives were mostly related to knowledge seeking and adventure. The environmental importance were given priority by all the countries. The purpose of this study includes; (1) To identify the motives of visitors in high altitude destinations. (2) To analysis the major motivation factor for the altitude tourism. (3) To report the major constraints of visitors travelling to the high altitude. (4) To study whether the strength of motivation help to overcome the constraints.

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Visitor Circulation in Leisure Spaces using Space Syntax - Focusing on Ouam Traditional Folk Village - (공간구문론을 활용한 전통마을 여가공간의 보행동선 분석 - 외암민속마을을 사례로 -)

  • Song, Na-Guen;Yeo, Jeong-Tae;Ko, Dong-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.1
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    • pp.1-8
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    • 2009
  • User movement is an important factor in determining the amount of the acquired knowledge and information about space contexts. A reasonable circulation plan affects the spatial usage, space revitalization, and activity satisfaction, and is ultimately a means to increase spatial usefulness. On the other hand, a disorderly circulation system causes negative experiences due to difficulties in wayfinding. This research identified the importance of a pedestrian circulation system analyzing the correlation between the spatial configuration index and pedestrian movement, and visitors' movement in the leisure space by using Space Syntax. The research area, Ouam-ri, where numerous guests visit this designated folk village, is a typical case in which a settlement space is used as a leisure space. There was a great deal of risk that visitors would get lost while wandering through the space. Also, it is difficult to induce visitors to tour economically even though the pedestrian circulation configuration of Ouam-ri forms the natural moving line because of its typical tree structure. Additionally adjusting and to supplementing the pedestrian system is required in order for the traditional village, a settlement space, to be used as a leisure space.

A Study on the Application of an IPA Method for the Analysis of Visitor Satisfaction - Focusing on Chinese Visitors in Gyeongju Yangdong Village - (관광객 만족도 분석을 위한 IPA 기법 적용 연구 -경주 양동마을 방문 중국인을 대상으로-)

  • Cao, Lin-Sen;Xia, Tian-Tian;Kang, Tai-Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.3
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    • pp.107-115
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    • 2017
  • As a simple and practicable method, an Importance-Performance Analysis(IPA) is often used as a tool to study the satisfaction of tourists in Tourism. The IPA has two dimensions to attribute importance and performance(or satisfaction as in satisfaction research), and generally uses an interviewee self-reported approach to acquire performance and importance data. Many scholars have pointed out that the traditional IPA cannot meet the premise of its establishment. Therefore, several revised IPA have been proposed. Among them, Deng's IPA is the most representative. There are not many contrastive analyses between the traditional IPA and revised IPA in academia. The lack of comparative study will make it difficult to judge the difference and effectiveness of different IPA techniques. Taking Gyeongju Yangdong Village as an example, this study investigated and researched the degree of satisfaction of Chinese tourists using the traditional IPA method and Deng's modified IPA method respectively, and then analysed the differences between the two methods and their causes. Based on the analysis results, the study put forward suggestions for the improvement of tourism management in Gyeongju Yangdong Village.