Journal of the Korean Institute of Landscape Architecture (한국조경학회지)

The Korean Institute of Landscape Architecture (한국조경학회)
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A Study on the Life Cycle Analysis of Domestic Tourist Areas

국내 관광지의 수명주기 분석 연구

  • Kim, Jung Jae (Dept. of Environmental Planning & Landscape Architecture, Graduate School of Kongju National University) ;
  • Lee, Kyung Jin (Dept. of Landscape Architecture, Kongju National University)
  • 김중재 (공주대학교 대학원 조경환경계획학과) ;
  • 이경진 (공주대학교 조경학과)
  • Received : 2015.08.31
  • Accepted : 2015.11.17
  • Published : 2015.12.31
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Abstract

Korean tourist areas are designated/managed in accordance with the Tourism Promotion Act. Since Taejongdae was designated as a tourist area in 1969, a total of 230 tourist areas have been designated/built/operated. It has been 46 years since the first tourist area was designated. According to the Tourism Area Life Cycle by Butler, it is estimated that the flow of the life cycle will be reflected in ups and downs over time. Thus, this study aimed to provide basic data for suggesting the direction of changes and development of the future tourist areas after analyzing the life cycle stage of domestic tourist areas, by applying the Tourism Area Life Cycle by Butler. The research method was based on the tourist areas by year, the number of visitors, and data of the target to derive the change transition curve, obtained by dividing the life cycle stages of the tourist areas based on the visitor rate of change. In the analysis results, more than 1/3 of domestic tourist areas are reaching the stagnation/decline stage, and tourist areas such as hot springs and seaside/beach resources show a particularly high ratio of stagnation/decline. The tourist areas that already have reached the stagnation/decline stage will need to analyze the causes for the decline, seek for resolution measures, and introduce new innovative elements. Even though the results of this study are not sufficient to be used as an absolute standard to decide the life cycle stage of domestic tourist areas, it is considered to be adequate for phenomenologically understanding the life cycle stage of Korean tourist areas. Based on this study, the causes for the stagnation/decline of tourist areas can be revealed while it can be also used as basic research to establish revitalization measures for tourist areas by introducing new innovation.

우리나라 관광지는 관광진흥법에 따라 지정 관리되고 있으며, 1969년 태종대 관광지가 지정된 이후 현재까지 총 230개소의 관광지가 지정, 조성, 운영되고 있다. 최초 관광지가 지정된 이후 46년이라는 시간이 흘렀으며, 이는 Butler가 주장한 관광지 수명주기 이론에 따라 영고성쇠와 같은 수명주기의 흐름을 보이고 있을 것으로 추정된다. 이에, 본 연구에서는 Butler의 관광지 수명주기 이론을 적용하여 국내 관광지의 수명주기 단계를 분석하고, 향후 관광지가 변화 발전되어야 할 방향성을 제시하는데 기초자료로 활용하고자 연구를 진행하였다. 연구방법은 대상 관광지별 연간방문객수 데이터를 기반으로 변화추이곡선을 도출하였으며, 방문객수 변화율을 기준으로 관광지 수명주기 단계를 구분하였다. 분석 결과, 국내 관광지의 3분의 1 이상이 정체 쇠퇴 단계에 도달하고 있는 것으로 분석되었으며, 특히 온천, 해안/해수욕장 자원유형 관광지가 정체 쇠퇴단계 비율이 높은 것으로 분석되었다. 정체 쇠퇴단계에 도달해 있는 관광지는 쇠퇴의 원인 분석과 해결방안 모색, 새로운 혁신요소 도입의 필요성이 대두되었다. 본 연구의 결과가 국내 관광지의 수명주기 단계를 결정하는 절대적인 기준이 되기에는 부족한 점이 있으나, 우리나라 관광지의 수명주기 단계를 현상학적으로 파악하기에는 적절한 것으로 사료되며, 본 연구를 바탕으로 정체 쇠퇴단계에 도달한 관광지들의 원인을 규명하고, 이를 토대로 새로운 혁신 도입을 통해 관광지의 재활성화 방안 마련의 기초 연구로 활용될 수 있을 것으로 생각된다.

Keywords

References

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