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http://dx.doi.org/10.14400/JDC.2022.20.5.227

An Exploratory Study on the Sustainable Development of the MICE Industry: Perspective of the Organizer, Focusing on Goyang City  

Yoon, Yeong-Hye (Division of Global MICE major, Dongduk Women's University)
Lee, Sang-Yul (Convention and Visitor's Bureau, Goyang City)
Kim, Hye-Jin (Division of K-Culture, Dongduk Women's University)
Yan, Wen-Yan (Division of Business Administration, Honam University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 227-232 More about this Journal
Abstract
This study is an exploratory study on the sustainable management of MICE events, and was conducted using the FGI method. Twelve experts in the MICE field, industry, and academia were selected as the subjects of the study. The reason is that understanding and specialty of those targets provides research reliability and validity. The study period was 3 months from June to August 2021. As a result, it is very important to prepare a sustainable development strategy in the MICE industry, and in particular, the need for guidelines to be practiced during event operation from the organizer's point of view was derived. In addition, to derive items that can be used in practice based on the theoretical basis, and it was necessary to derive research results using internationally recognized Sustainable Development Goals (UNSDGs) and sustainable MICE research developed in the fields of tourism and MICE. Therefore, through the verification of such experts in the field of MICE, theoretical and practical guidelines from the perspective of the organizer that can be used when holding MICE were developed. The results of the study will provide implications for establishing more effective strategies for hosting sustainable MICE events in the future.
Keywords
Sustainablility; MICE; UNSDGs; Environment; Social; Economy;
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