• Title/Summary/Keyword: user value

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A Study on the Economic Value of Knowledge Information Service - Focused on UI / UX Field of IT Service (지식정보서비스의 경제적 가치측정 연구 -IT서비스 분야 UI/UX를 중심으로-)

  • Ahn, Jinho;Lee, Jeungsun;Lee, Pildo
    • Journal of Service Research and Studies
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    • v.9 no.1
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    • pp.87-97
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    • 2019
  • The key to the success of IT services is to ensure user-oriented strategic planning and system design capabilities to accurately read the user's mind. In order to establish a stable UI/UX strategy that provides user-oriented service, estimating the size of the relevant market and predicting the growth potential should be given priority, but there is no research on this. Therefore, this study estimated the relevant market based on the 'SW market size (IDC Worldwide Blackbook.') As a result of estimating the amount and the number of cases, the planning and design area of UI/UX is lower than that of overseas market The results of this study suggest that it is necessary to systemize the establishment of UI/UX strategy that depends on individual competence so far, It is possible to make economic value judgments by standardization and quantification of UI/UX by establishing an opportunity to access the interface. From the technical viewpoint of application of the user's viewpoint on the existing interface, We expect to be able to lead the UX strategy management through the occasion of access to UI/UX. Identify needs and to demonstrate the value of UX strategy applied is significant.

A Study on the OTP Generation Algorithm for User Authentication (사용자 인증에 적합한 OTP 생성 알고리즘에 관한 연구)

  • Kim, Dong-Ryool
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.283-288
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    • 2015
  • A disposable password is necessary to avoid any danger by the use of a static password and reinforce the user's authentication. In order to prevent personal information from being exposed, OTP generation algorithm is regarded as important. The OTP generation algorithm we suggest in this thesis generates 256-bit-size OTP Data by using Seed value and Time value. This value that the generated OTP Data are arranged with a matrix and a 32-bit-value is extracted on an irregular basis becomes the final value. We can find out that the more OTP generation frequency we have, the lower probability of clash tolerance we get in our suggested algorithm, compared to the previous algorithm.

A Study on the Effect of Social Networking Marketing on the Purchase Intention in the Airline

  • LEE, Seo-Yeon;PARK, Hye-Yoon
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.2
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    • pp.55-73
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    • 2021
  • Purpose -This study aims to determine how the characteristics of the airline's SNS marketing affects brand image, brand attitude according to perceived values, and to analyze the impact of SNS marketing factors. It was intended to provide theoretical and practical implications for airlines to refer to SNS marketing activities. Research design, data, and methodology -A questionnaire was formed based on previous studies, and then an online questionnaire was created to conduct a survey. Explained the purpose and asked to respond. From February 1 to 14, 2020, 333 responses with a valid number of samples were confirmed for the final analysis of the data. The questionnaire was composed of five areas: demographic characteristics, SNS factor, brand image, brand attitude, and perceived value. Result -Airline's SNS marketing, brand image, and brand attitude are affected by the gender, age, and SNS usage time of the user, and the perceived value of the user is shown to be controlled by the airline's SNS marketing's influence on brand image and brand attitude. Conclusion -When SNS is to be effectively used for airline marketing, it is necessary to pay attention to the demographic characteristics and the control effect of perceived value, and use it for airline management. The perceived value has been shown to affect SNS marketing's brand image and brand attitude.

What do Smart Home Appliance Users Expect from Smart Washing Machines? -A Qualitative Exploration of Predictive Expectations for Smart Washing Machines- (스마트 가전 사용자는 스마트 세탁기에 무엇을 기대하는가? -스마트 세탁기에 대한 예측적 기대 탐색을 위한 질적 연구-)

  • Heekang Moon;Sunwoo Kim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.1
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    • pp.85-109
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    • 2023
  • Laundry has traditionally been regarded as one of the most demanding household chores, but the introduction of smart washing machines is changing this perception. Although smart washing machines have been on the market for several years and consumers' perceptions of washing machines have changed, little is known about consumers' perceptions of smart washing machines. The purpose of this study is to determine what users expect from smart washing machines. We conducted two focus group interviews with sixteen participants who had used smart home appliances to acquire qualitative data. Stimuli created by the interviewees were applied in the focus group interviews to collect more insightful data. We analyzed the data using the three-step method and QSR NVivo. Analysis revealed ten categories of predictive expectations, including seven utilitarian attributes (i.e., smart functionality, smart user interface, reliability, controllability, interactivity, functional value, and economic value) and three hedonic attributes (i.e., fashionable value, psychological value, and social value). The results of this study have implications for the development of smart washing machines that would satisfy consumers by taking user expectations into account.

A Study on the Intent to Accept Online Art Platforms (온라인 미술품 플랫폼 수용 의도에 관한 연구)

  • Lee, Seung-Haeng;Lee, Won-Boo
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.630-646
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    • 2022
  • This study examines online art platforms as a new type of informational technology and seeks to verify the impact of the user's perceived value and acceptance of new technologies on the behavioral intention about art platforms. For this, it was conducted to survey 489 users of the online art platform. Several emotional value, functional value, social value, and value for money were selected as perceived value variables, and performance expectancy, effort expectancy, and facilitating conditions were set as variables of new technology adaptation. As evident in the correlation with perceived values, emotional value and social value have a significant impact on all parameters of new technology adaptation, while functional values and value for money only affect facilitating conditions and behavioral intention, respectively. Furthermore, the impact of acceptance of new technologies confirms that performance expectancy and facilitating conditions affect behavioral intention. This study demonstrates the perceived value of online art platform users and the acceptance of new technologies. Therefore, it is expected that platform providers will be able to use it as primary data to understand and reflect user requirements.

Malware Analysis and Policy Counterplan Against a Transformation of HTTP Header Information (HTTP Header 정보의 변조를 통한 악성코드 분석과 대응방안)

  • Lim, Won-Gyu;Heo, Geon-Il;Park, Won-Hyung;Kook, Kwang-Ho
    • Convergence Security Journal
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    • v.10 no.2
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    • pp.43-49
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    • 2010
  • Nowadays, the occurrence of Malware is steadily increasing. The Malware is also becoming more intelligent, advanced and changing into various types. With the development of the information industry, the economic and monetary value of the information is going up and the damage due to the leaked information by the Malware is also increasing. This paper investigates the general usage of the User Agent in the HTTP Header, studies the Malware production techniques by transformation of the User-Agent information and suggests the technical and political counterplan against them.

User Resistance in the Adoption of Open Source Software

  • Aung, Hnin Hnin;Kim, Hee-Woong
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.17-22
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    • 2008
  • The emergence of open source software (OSS) with its successful projects and its most prominent advantages creates a vast interest among academics and practitioners. However, it has been found that focusing on the developments of OSS to be successful is not adequate and the adoption of OSS by uses is also very important. Although there are a great number of useful and easy to use OSS has been developed, the adoption of OSS and usage in the market is very low. Based on the technology equity implementation model (EIM), this study examines user resistance in the adoption of OSS (i.e., switching from the current system to OSS). A survey has done regarding the adoption of Linux as the case of study. We have found that user resistance to change has negative effect on adoption intention, and switching benefits, switching costs and perceived value have significant relationships with user resistance to change.

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Commercial Aspects of Ubiquitous Contents Access Technologies : User Perspective Analysis using QFD (사용자 관점 UCA 기술 경제성 분석 : QFD 응용)

  • Han, Hyun-Soo;Park, Eun-Young;Kim, Kwang-Yong;Park, Sun-Young
    • Korean Management Science Review
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    • v.23 no.2
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    • pp.59-74
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    • 2006
  • In this paper, we investigated economic viability of UCA (Ubiquitous Contents Access) technologies from user adoption perspective. UCA technologies are expected to 9et embedded into media and telecom merging services. Embracing new technologies such as UCA technologies, forged through an industry convergence, means opting for a technological innovation that will have technological as well as economic and strategic implications. As such, we adopted user perspective innovation adoption theories to explore key antecedents affecting consumer acceptance of these emerging technologies. Subsequently. using QFD (Quality Function Deployment) method, the impacts of UCA technical functions on user's perceived value enhancements are estimated. The QFD analysis result indicates that the new UCA service technologies could achieve about 42% enhancement on user perceived adoption intention compared to existing digital contents service technologies. The proposed analysis framework and findings suggests significant insights for further research.

Font Recommendation System based on User Evaluation of Font Attributes

  • Lim, Soon-Bum;Park, Yeon-Hee;Min, Seong-Kyeong
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.279-284
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    • 2017
  • The visual impact of fonts on lots of documents and design work is significant. Accordingly, the users desire to appropriately use fonts suitable for their intention. However, existing font recommendation programs are difficult to consider what users want. Therefore, we propose a font recommendation system based on user-evaluated font attribute value. The properties of a font are called attributes. In this paper, we propose a font recommendation module that recommends a user 's desired font using the attributes of the font. In addition, we classify each attribute into three types of usage, personality, and shape, suggesting the font that is closest to the desired font, and suggest an optimal font recommendation algorithm. In addition, weights can be set for each use, personality, and shape category to increase the weight of each category, and when a weight is used, a more suitable font can be recommended to the user.

Development of Smart Healthcare Scheduling Monitoring System for Elderly Health Care

  • Cho, Sooyong;Lee, Sang Hyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.10 no.2
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    • pp.51-59
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    • 2018
  • Health care has attracted a lot of attention, recently due to an increase in life expectancy and interest in health. Various biometric data of the user are collected by using the air pressure sensor, gyro sensor, acceleration sensor, and heart rate sensor to perform the Smart Health Care Activity Tracker function. Basically, smartphone application is made and tested for biometric data collection, but the Arduino platform and bio-signal measurement sensor are used to confirm the accuracy of the measured value of the smartphone. Use the Google Maps API to set user goals and provide guidance on the location of the user and the points the user wants. Also, the basic configuration of the main UI is composed of the screen of the camera, and it is possible for the user to confirm the forward while using the application, so that accident prevention is possible.