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Commercial Aspects of Ubiquitous Contents Access Technologies : User Perspective Analysis using QFD  

Han, Hyun-Soo (한양대학교 정보통신대학 정보기술경영)
Park, Eun-Young (한양대학교 정보통신대학 정보기술경영)
Kim, Kwang-Yong (ETRI 방송미디어연구그룹)
Park, Sun-Young (건국대학교 상경대학 소비자정보학과)
Publication Information
Korean Management Science Review / v.23, no.2, 2006 , pp. 59-74 More about this Journal
Abstract
In this paper, we investigated economic viability of UCA (Ubiquitous Contents Access) technologies from user adoption perspective. UCA technologies are expected to 9et embedded into media and telecom merging services. Embracing new technologies such as UCA technologies, forged through an industry convergence, means opting for a technological innovation that will have technological as well as economic and strategic implications. As such, we adopted user perspective innovation adoption theories to explore key antecedents affecting consumer acceptance of these emerging technologies. Subsequently. using QFD (Quality Function Deployment) method, the impacts of UCA technical functions on user's perceived value enhancements are estimated. The QFD analysis result indicates that the new UCA service technologies could achieve about 42% enhancement on user perceived adoption intention compared to existing digital contents service technologies. The proposed analysis framework and findings suggests significant insights for further research.
Keywords
UCA Technology; Innovation Adoption; QFD; Digital Contents; Media and Telecom Merging Service;
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