Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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What do Smart Home Appliance Users Expect from Smart Washing Machines? -A Qualitative Exploration of Predictive Expectations for Smart Washing Machines-

스마트 가전 사용자는 스마트 세탁기에 무엇을 기대하는가? -스마트 세탁기에 대한 예측적 기대 탐색을 위한 질적 연구-

  • Heekang Moon (Dept. of Clothing and Textiles, Pai Chai University) ;
  • Sunwoo Kim (Research Institute of Human Ecology, Seoul National University)
  • 문희강 (배재대학교 의류패션학과) ;
  • 김선우 (서울대학교 생활과학연구소)
  • Received : 2022.08.25
  • Accepted : 2022.10.17
  • Published : 2023.02.28
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Abstract

Laundry has traditionally been regarded as one of the most demanding household chores, but the introduction of smart washing machines is changing this perception. Although smart washing machines have been on the market for several years and consumers' perceptions of washing machines have changed, little is known about consumers' perceptions of smart washing machines. The purpose of this study is to determine what users expect from smart washing machines. We conducted two focus group interviews with sixteen participants who had used smart home appliances to acquire qualitative data. Stimuli created by the interviewees were applied in the focus group interviews to collect more insightful data. We analyzed the data using the three-step method and QSR NVivo. Analysis revealed ten categories of predictive expectations, including seven utilitarian attributes (i.e., smart functionality, smart user interface, reliability, controllability, interactivity, functional value, and economic value) and three hedonic attributes (i.e., fashionable value, psychological value, and social value). The results of this study have implications for the development of smart washing machines that would satisfy consumers by taking user expectations into account.

Keywords

Acknowledgement

본 연구는 서울대학교 생활과학연구소의 학술연구비 지원을 받아 수행되었음.

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