• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.356-364
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• 2021

In the formation of a socially oriented economy in the context of European integration, the development of tourism is one of the priority areas that positively affects the socio-economic situation of the country as a whole and its regions in particular, stimulates important economic activities and strengthens Ukraine's positive image in Europe and the world. In view of this, in the framework of a thorough study of the tourism industry it is necessary to assess its potential. This study proposes an assessment of tourism potential in the regional context, which consists of consistent implementation of six steps, namely: first, the definition of research objects for which the tourism potential is determined; secondly, the formation of a set of basic features for assessing tourism potential of certain objects; thirdly, the collection of information on individual indicators, which are selected to assess the tourism potential of the objects; fourth, the calculation of parametric indices by comparing the indicators of each individual object of study (region) with the average values in the set of objects under study; fifth, the definition of a generalized index of tourism potential of the region; sixth, grouping regions by the values of the generalized index of tourism potential. Execution of the stated algorithm involves the use of various methods, in particular, statistical, graphical, parametric, the analysis of hierarchies, matrix and cartographic. Approbation of the proposed assessment of tourism potential at the regional level in Ukraine allowed to group regions according to the values of the generalized index of tourism potential, which can be used as a basis for developing measures to increase and enhance their tourism potential in Ukraine in terms of European integration.

• Knowledge Management Research
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• v.23 no.1
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• pp.133-148
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• 2022

In an ever-changing tourism environment, we need to think about how to successfully attract tourists and provide them with memorable experiences. Smart tourism content is considered as a useful tourism resource for converting into an attractive tourist destination by providing new values in various tourist destinations as well as the changed tourism patterns due to COVID-19. However, there are still few successful cases of smart tourism contents that have secured economic sustainability. Accordingly, this study applied the Contingent Valuation Method (CVM) to estimate the economic value perceived by tourists for smart tourism contents based on augmented reality to develop a smart tourism content development plan that can secure economic sustainability. As a results, it was confirmed that the lower the offered amount, the higher the awareness of the new value, the higher the likelihood of willingness to pay. Based on these research results, this study presented academic and practical implications for the development of smart tourism content that secured economic sustainability.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.6
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• pp.1419-1428
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• 2013

This Study is to suggest marine tourism development strategy of Yeosu city using a A'WOT analysis technique. Main findings of this study are summarized as following. First, SO(strength-opportunity) strategy is considered as the most important strategy and followed by ST(strength-threat), WO(weakness-opportunity) and WT(weakness-threat) strategy. Second, it can be concluded that marine tourism facility and contents development is considered as the most important factor and followed by marine sport-related marine training program development and so on. For further research, more concrete and empirical study is to be performed by each strategy in the future.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.565-573
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• 2013

Uncertainty in large-scale tourism development is the main reason of the delay on the project. The purpose of this study is to identify the status and effect of this large-scale tourism development project. Huge amount of funds has to be invested prior to the development of this project and with high uncertainty of successful development, the procedure is the most important factor of this project. Therefore, under the basis of these assumptions, we operated a PLS regression analysis to see any factors that has influence during the procedure of the project. The result of the PLS regression analysis resulted that among all of the factors, the participation and role of regional community is the highest priority. In order to lead large-scale tourism development to success is to listen to the ideas of various project-related personnels and form a public - private partnership for evaluation of the project.

• Korean Business Review
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• v.21 no.2
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• pp.57-77
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• 2008

Mountain destination plays a vital role in satisfying the demand of natural tourism products, provides exclusive leisure, adventure and unique cultural experience. The Himalayan region includes some of the most biologically diverse habitats on Earth as well as homes to a bewildering variety of culture. The purpose of this study is to figure out the mountain tourism as a tool of sustainable development and explore the tourism destination development strategies with case study of Himalayan area. In this study, we recognized the importance of tourism for the isolated developing communities, for which, tourism provide the way of developing its economic and society. It also generates new opportunities of employment and change the soclo-economic environment of region. The hilly terrain of the state lacks reliable transportation infrastructure, therefore tourism is the only industries to support the economy and to uplift the standard of living for the people of Himalayan region. The region has large potential in the natural and cultural based tourism. The tourism development of the state may have cultural and ecological impact in future. Therefore, the planning and successfully promoting long-term policy and developing more sustainable tourism is important.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.73-79
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• 2020

With the recent strengthening of local autonomy and the recognition of the culture and tourism industry as a driving force for the fourth industrial revolution, the importance of research on the revitalization of the local culture and tourism industry is further emphasized. Thus, in this paper, the concept and type of local culture and tourism products were summarized and the research direction was presented through this. As a research method, the internal and external factors of the culture and tourism industry in Korea were used as the SWOT analysis method. In the text, three representative sites were selected and analyzed for the development of local cultural and tourism products, and Seoul, Jeju Island, and Gyeongju all found that they lacked local cultural and tourism products. It also found another value through its role of cultural development as well as the economic aspect of the development of cultural tourism products. In order to revitalize the local culture and tourism industry, which has become more important, the government proposed measures to promote differentiated creative products, efficient marketing, and legal security in various ways. In order for this study to be better data for researchers in the culture and tourism industry and related industries, research should be conducted with detailed surveys that could not be conducted due to various restrictions in the future.

• The Journal of the Korea Contents Association
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• v.6 no.1
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• pp.93-101
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• 2006

The purpose of this research is to verify what are the characteristic points of the tourism resources in the historical sites and what kind of factors can roll as the tourism resources in two old cities, Kyungju and Kyoto, Those two old cities are the oldest cities in the world and they have several world cultural heritages that registered by UNESCO. In Old historic cultural sites has its own tourism resources factors and characters such as Uniqueness, Authenticity, Historical character, Regional character, Art factor, Religious factor,

• The Journal of Asian Finance, Economics and Business
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• v.7 no.5
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• pp.217-224
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• 2020

This study investigates the impact levels of determinants on the Balanced Scorecard application in evaluating the performance of tourism firms in Hanoi. The tourism industry not only promotes economic development, but also contributes to expanding cultural exchanges and improving people's knowledge. However, Vietnam's tourism industry is under fierce competitive pressure, with the participation of foreign enterprises, with large amount of capital, high professionalism and wide network. The rivalry is happening aggressively on many aspects such as products and human resources. Therefore, tourism firms are in urgent needs of having effective methods to evaluate its performance in order to improve business and development efficiency. This study uses data of tourism firms in Hanoi during 2018-2019. The data used for analysis and regression consists of 135 observations. We use Cronbach's Alpha, EFA and regression model to learn the effect of different variables on the Balanced scorecard application in evaluating the performance. The results show that two determinants, including internal factors of tourism firms (IF) and external factors of tourism firms (EF) had positive relationships with the Balanced scorecard application in evaluating the performance. Based on the findings, recommendations are given for improving the Balanced scorecard application in evaluating the performance of tourism firms in Hanoi.

• The Korean Journal of Community Living Science
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• v.22 no.2
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• pp.283-298
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• 2011

Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

• The Korean Journal of Community Living Science
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• v.22 no.2
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• pp.247-255
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• 2011

This study analyzed the demand for a community-based tourism site using a poisson model, a negative binominal model, a truncated poisson model and a truncated negative binominal model as count data models. For these reasons, questionnaire surveys were conducted into 5 community-based tourism sites in Chuncheon city with 406 tourists, and was analyzed using the STATA program. The fitness levels of four models were significant(p=0.0000) using a likelihood ratio test. The study results suggest that the demand of community-based tourism sites for visiting tourists was influenced by a pre-visiting experience, recognition of sustainable tourism, visitation of downtown, purchase of souvenir or farm produce, conversation with regional residents, regional harmony, preservation of natural resources and sex within the poisson and truncated poisson models. However, the variables of visitation of downtown, preservation of natural resources and sex were not significant within the negative binominal model and the visitation of downtown and preservation of natural resources were not significant within the truncated negative binominal model. The results of the visiting demand of community-based tourism sites can provide information for sustainable regional development strategies.