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http://dx.doi.org/10.13000/JFMSE.2013.25.6.1419

Study on Marine Tourism Development Strategy of Yeosu City using a A'WOT Analysis Technique  

Baek, In-Hum (Busan Maritime Highschool)
Kim, Hyun-Deok (Sunchon National University)
Publication Information
Journal of Fisheries and Marine Sciences Education / v.25, no.6, 2013 , pp. 1419-1428 More about this Journal
Abstract
This Study is to suggest marine tourism development strategy of Yeosu city using a A'WOT analysis technique. Main findings of this study are summarized as following. First, SO(strength-opportunity) strategy is considered as the most important strategy and followed by ST(strength-threat), WO(weakness-opportunity) and WT(weakness-threat) strategy. Second, it can be concluded that marine tourism facility and contents development is considered as the most important factor and followed by marine sport-related marine training program development and so on. For further research, more concrete and empirical study is to be performed by each strategy in the future.
Keywords
Marine Tourism; A'WOT technique; AHP technique; Yeosu city;
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