• Title/Summary/Keyword: theme park image

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The Effect of Event Program Image of Theme Park on the Visitors' Satisfaction & Revisit Intention (테마파크 이벤트프로그램 이미지가 방문객 만족과 재방문의사에 미치는 영향)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.16 no.2
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    • pp.154-166
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    • 2010
  • This research examines the effect on how the recognizing and emotional image influence on the visitors satisfaction and revisit intention. For this study, actual proofs analysis was conducted on the O-World visitors in Daejeon. The analysis results are as following. First, according to the analysis results about the influence on the whole image of recognizing image factor of event program, three factors have an effect on the whole image of the theme park: 'Atmosphere-service' factor, 'convenience facility - circumstance' factor, and 'event content' factor. Second, three of emotional image factors of event program have an impact on the whole image of the theme park: 'Interest' factor, 'experience' factor, and 'psychology' factor. In conclusion, the whole image of the theme park has an influence on the whole satisfaction and the whole satisfaction affects the revisit intention positively.

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Structural Relationships among Servicescape of Theme Park, Affective Image and Place Dependence - Focused on Visitors of Lotte World - (주제공원의 서비스스케이프, 정서적 이미지, 장소의존성 간의 구조적 관계 - 롯데월드 방문객을 대상으로 -)

  • Lee, Woo San;Yun, Hee Jeong;Shin, Sang Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.4
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    • pp.35-44
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    • 2017
  • This study intends to analyze the structural relationships among the servicescape of theme park, the affective image and the place dependence of visitors, one of the most important factors of place attachment. For this purpose, this study selects Lotte World in Seoul as a study site and conducts a questionnaire survey focused on visitors who visited the site previously. The results of an exploratory factor analysis, confirmatory factor analysis and structural equation method show that esthetics and amenity factors among servicescape of theme park affect the attractiveness and comfortableness of the affective image of visitors positively, and two factors of visitors' affective image also affect the their place dependence positively. Tourism planners or landscape designers can consider these useful servicescape elements of theme park as important planning and managing factors in order to improve the images of theme parks and the level of place attachment.

Characteristics of Character Costume in the Theme Park (테마파크 캐릭터 코스튬의 특성)

  • Cho, Hyun-Jin;Cho, Woo-Hyun
    • Journal of the Korean Society of Costume
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    • v.57 no.7
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    • pp.137-152
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    • 2007
  • The purpose of this study is to research on concept, consisting factors, and specialties of theme park' character costumes to understand better about character costumes as well as to establish fundamental research data. The characteristics of character costumes in the theme park are as follows. First, theme park' character costumes are personified so that visitors may feel friendly and have emotional communication with them. Specially, costume that anthropomorphize an animal(85.3%) and silhouette of lozenge style(86.8%) dominated the highest weight. Animal figures are walking upright and wearing human's clothes. They communicate with visitors using mime actions. Second, various types of body proportion is applied to highlight the characteristics of character costume. Most character costumes are applied with unrealistic body proportion. This unrealistic body proportion give abnormal image and looks funny. The important factor is size of their head. Especially, 3.5 body proportion(78.9%) is general. Third, simplification, exaggeration, shrinkage, and modification are other factors. Simplification is applied differently by parts. Pocket, collar details are simplified to clarify the character's image. More simplification can lead to ommission. For their head, peculiar parts look stand out but other parts are simplified to stress their characteristics. Exaggeration is used with shrinkage to give strong impression to visitors. Forms are broken intentionally and they are modified. They look impressive because they are not harmonized. It is unexpected image and induces humor and familiar feelings. Matter of stylization includes exaggeration, shrinkage, modification and movement of actors that have tangible factor of character costume.

Study on the Theme Contents at Public Theme Park - Creation & Management of Public Theme Contents - (공공테마파크 특수영상에 관한 연구 - 공공테마파크 테마영상의 창작과 운영을 중심으로 -)

  • Sul, Gee-Hwan;Ryu, Seuc-Ho;Kyung, Byung-Pyo;Lee, Dong-Lyeor
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.399-408
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    • 2015
  • Walt Disney World focused on Theme opened in 1955. Many Theme Parks such as Everland had opened in Korea. And also Public Theme Parks were established on purpose of finding cultural identity by province government. Most of the Public Theme Parks made special Theme Images to revive the image characteristics and be stronger public theme. But these creativities of the theme images are struggling by the lack technical ability as well. This study derived several problems from the existing research and current issues and found out the future direction sought. Thus, the public theme images are to lead marketing and operating of public theme park by using storytelling and high tech, and look forward to getting position of the window to the future. In future, we must pay attention to study for creation methods and marketing, and plugging in new technology on public theme images. Continuing studies will support to enlarge the identity and educate traditional history through public theme images and park.

Analysis of Success Factors For Creating A Korean Theme Park - With a Focus on Culture Contents-Based Theme Park Strategy - (한국형 테마파크 조성을 위한 성공 요인 분석 - 문화콘텐츠 기반형 테마파크 전략을 중심으로-)

  • Lee, Kee-ho;Kim, Hyeong-soo
    • Cartoon and Animation Studies
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    • s.51
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    • pp.321-359
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    • 2018
  • A theme park, in general, can be defined as a space that has both 'theme factor' and 'hands-on factor'. But theme parks in Korea are not recognized as having unity even though they provide diverse services, because they lack in a theme factor, which is the essence of a theme park. On the other side of the issue, themes and concepts that a theme park claims to stand for are not consistent, and they fail to provide representative themes as well. For this reason, although a business plan to invite overseas theme parks is pushed ahead, it causes a vicious circle to weaken the competitive edge of domestic theme park industry as well as capital outflow. Consequently, from a theoretical viewpoint, a theme park with no specific theme is in critical situation to be out of the limelight by failing to provide visitors with purposefulness and attract their attention. To overcome the limitations in domestic theme park industry, and to gain profitability and expanded customers lie in heightening their receptiveness through creating unique image of each theme park. With the awareness of the issue, this study aims to propose a theme-centered park which has culture contents in it and to suggest a viable alternative that helps to create hands-on theme parks that reflect customers' receptiveness.

The Improvement of Circulation System in Theme Park - Focused on the EXPO Ocean Park in Yeosu - (주제공원의 동선 개선 제안 - 여수 엑스포 해양공원을 대상으로 -)

  • Park, Hyo-Chul;Han, Hye-Sun
    • Korean Institute of Interior Design Journal
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    • v.23 no.5
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    • pp.202-210
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    • 2014
  • The EXPO Ocean Park in Yeosu has taken on the apsect of a theme park and has specialized facilities. But the outdoor circulation system that has been used by Expo 2012 Yeosu Korea still remained. These conditions can occur unused circulation and a long walk between facilities. The Purpose of this study is to suggest the improvement of circulation system that uses walking and outdoor space at the Expo Ocean Park in Yeosu. The following researches are drawn based upon the purpose. First, Definition and existing academic literature of theme park is considered. Second, the type, utilization condition, and circulation of outdoor facilities of Expo Ocean Park are investigated through the field survey and analysis. The field survey is conducted on the Expo Ocean Park in Yeosu for five times from October. 2013 to March. 2014. The data is collected through the photographed outdoor park and interviewing the staff of 2012 Yeosu World Expo Foundation. Third, the case study on outdoor circulation of waterside park and park with amusement facilities that are similar to Expo Ocean Park are examined. The result of this study is expected to seek sustainable management of Expo Ocean Park for maximizing local resident and visitors' satisfaction and improving effective park image. Since the field survey was conducted before the park is reopened and The Expo Ocean Park is on the improve through the this study at present, the verification of improvement scheme based on Post-Occupancy Evaluation(POE) is needed for future study.

A Study on the Location of Game-themed Music by PC Game Genre : Focusing on types of music, structural elements of music, and images (PC게임 장르에 따른 게임 테마음악의 위치화 연구 : 음악종류, 음악의 구조적 요소, 이미지를 중심으로)

  • Park, Kwan-Ik;Hwang, Kyung-Ho;Lee, Hyung-Seok
    • Journal of Korea Game Society
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    • v.20 no.2
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    • pp.75-90
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    • 2020
  • The purpose of this study is to identify the functional role of music, which is one of the main elements that make up PC games. To this end, theme music by genre of PC game was divided through analysis and then the relationship between variables was analyzed by visually positioning the distance between 'music type', 'structural element of music' and 'image' using multiple correspondence matching analysis. As a result, it was confirmed that there was a difference in location between the types of music by game genre, the structural elements of music, and the characteristics of the image.

Development of Rock Slope Survey and Analysis System using GIS

  • Park, H. J.;Chang, B. S.;Lee, S.
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.144-146
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    • 2003
  • Techniques for rock slope management and assessment must be developed for the prevention and mitigation of rock fall hazards. To enable this, the rock discontinuity such as fault and joint data must be surveyed, analysed and managed. For this, the discontinuities were detected by automatic and semi-automatic method using DEM and ortho-rectified image of rock slope and the rock slope analysis and management system was developed using GIS. Using the system, slope locations and discontinuities data were constructed to spatial database. The system is consist of ‘Data Management’, ‘Rock Slope DB’, ‘Basic Information’, ‘Image Processing’, ‘Image Analys ing’, ‘Edit’, ‘View’, ‘Theme’, ‘Graphic’, ‘Window’ and ‘Help’. The system was developed using avenue of ArcView 3.2.

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Developing the Jagalchi Marine Tour Complexes - Focusing on Foods - (자갈치 수산관광단지 조성방안에 관한 연구 - 먹거리를 중심으로 -)

  • Yoon, Tae-Hwan;Park, Bong-Gyu;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.293-302
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    • 2008
  • The objective of this study is to suggest development methods of marine tour complexes by specializing and modernizing the renowned Jagalchi Fish Market. This study tries to suggest the ways of overcoming limitations of the traditional market place and making a unique tourism destination with affluent attractive culture elements. To preserve its position as the most famous fish market in Korea, Jagalchi market needs to more differentiate its position over competitors. To do that, it needs to avoid over-lapping of product categories among different sectors and specializing each zone according to the assigned theme. Improving tourism environments by expanding entertaining aspects, building landmark facilities and a seaside park, and tourism infrastructures. In addition, the development scheme needs to be planned unified with other city development plans to create a unified image, and a connection program with other tourism resources surrounding the target area needs to be created in order to pursue synergy effects. In the aspect of food, a large seafood center which offers various seafood from all around the world, a traditional night market street, various theme restaurants can be suggested. Successful development of the Jagalchi marine tour complexes not only has ripple effects on the region's culture, society, and other related industries but directly influences related regional tourism and commercial industry.

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A Study on the Multi-sensory Preferences and Image Influences of Outdoor Leisure Spaces (옥외여가공간의 다중감각 선호 및 이미지 영향력 연구)

  • Yun Hee-Jeong;Im Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.3 s.116
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    • pp.23-31
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    • 2006
  • Multi-sensory design results from sensory design paradigm and image centricism, which stimulates 5 sensation; visual, auditory, haptic, smell and taste sensation when we experience environment. This is helpful for designing outdoor space considering integrated sensation not only visual and auditory sensation as well as for improving visitor's satisfaction. Therefore, this study mainly intended to analyse the multi-sensory preference and the image influence of outdoor leisure space. For these purpose, this study selected 3 leisure spaces around Seoul city; Gwan-ak mountain(the type oriented natural resource), Insa-dong(the type oriented cultural resource) and Seoul land as theme park(the type oriented facility) and a survey was performed with a total of 204 visitors at the above spaces in winter and summer. The results of this study indicate that visual sensation was evaluated most high at 3 outdoor leisure spaces in both winter and summer. Visitors at Gwan-ak mountain and Seoul land prefer visual and haptic sensation, but visitors at Insa-dong prefer visual and haptic sensation in summer, visual and taste sensation in winter. Above all, this study led the designer to consider diverse sensation to access leisure space, especially haptic sense, which can be an effective design strategy to satisfy visitors.