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http://dx.doi.org/10.9715/KILA.2017.45.4.035

Structural Relationships among Servicescape of Theme Park, Affective Image and Place Dependence - Focused on Visitors of Lotte World -  

Lee, Woo San (Graduate School, Kangwon National University)
Yun, Hee Jeong (Dept. of Tourism Administration, Kangwon National University)
Shin, Sang Hyun (Dept. of Environment & Landscape Architecture, Shingu University)
Publication Information
Journal of the Korean Institute of Landscape Architecture / v.45, no.4, 2017 , pp. 35-44 More about this Journal
Abstract
This study intends to analyze the structural relationships among the servicescape of theme park, the affective image and the place dependence of visitors, one of the most important factors of place attachment. For this purpose, this study selects Lotte World in Seoul as a study site and conducts a questionnaire survey focused on visitors who visited the site previously. The results of an exploratory factor analysis, confirmatory factor analysis and structural equation method show that esthetics and amenity factors among servicescape of theme park affect the attractiveness and comfortableness of the affective image of visitors positively, and two factors of visitors' affective image also affect the their place dependence positively. Tourism planners or landscape designers can consider these useful servicescape elements of theme park as important planning and managing factors in order to improve the images of theme parks and the level of place attachment.
Keywords
Place Image; Place Attachment; Service Quality; Structural Equation Method;
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