• 제목/요약/키워드: strategy direction

검색결과 1,061건 처리시간 0.024초

편마비 환자의 발목관절 전략 운동이 균형 조절 능력에 미치는 영향 (The Effects of Ankle Strategy Exercise on Balance of Patients with Hemiplegia)

  • 박기현;김원복
    • 대한물리의학회지
    • /
    • 제9권1호
    • /
    • pp.75-82
    • /
    • 2014
  • PURPOSE: PURPOSE: The purpose of this study was to analyze the effect and examine the feasibility of an intervention of ankle strategy exercise on balance of patients with hemiplegia. METHODS: The subject were randomly allocated to three groups: ankle strategy exercise (group A), balance exercise (group B) and control (group C). Group A was received the conventional physical therapy plus ankle strategy exercises for 20 minutes in one session. Group B was received the same conventional physical therapy plus balance exercises for 20 minutes in one session. Two active groups were performed in the session 3 times a week, for a total of 6 weeks. and Group C was only received the same conventional physical therapy. Balance test was assessed using center of pressure (COP) in the anteroposterior (A-P), mediolateral (M-L) direction, Berg balance scale (BBS) and Timed Up and Go Test (TUG). RESULTS: All groups showed improvements in balance parameters. In especial, the Group A was statistically significant differences in almost part evaluation items and showed more improvements in BBS and TUG parameters than Group B and Group C. and moving distance of M-L COP was more improvements than Group B. CONCLUSION: Ankle strategy exercises had more influence on balance than balance exercises and neurodevelopmental treatment.

클라우드 컴퓨팅 성장에 따른 반도체 기업들의 미래 전략 (The Future Strategy of Semiconductor Companies with the Growth of Cloud Computing)

  • 정의영;이기백;조항정
    • 디지털산업정보학회논문지
    • /
    • 제10권3호
    • /
    • pp.71-85
    • /
    • 2014
  • This study proposes the future strategy of semiconductor companies corresponding to the growth of cloud computing. Cloud computing is the delivery of IT resources such as hardware and software as a service rather than a product, and it is expected to significantly change the IT market. By employing the scenario planning method, this study develops a total of eight scenario cases, and presents the three possible scenarios including the best market, the worst market, and the neutral market scenario. This study suggests the future strategy of semiconductor companies based on the best market scenario (increasing firms' IT expenditure, increasing the complexity and performance of devices, the frequent replacement of devices). The suggested future strategy of semiconductor includes that the semiconductor companies need to strengthen their price competitiveness, secure the next generation technologies, and develop the better capability for market prediction with the growth of cloud computing. This study will help semiconductor companies set up the strategy direction of technology development, and understand the connections between cloud computing and the memory semiconductor industry. This study has practical implications for semiconductor industry to prepare for the future of cloud computing.

국내 의류 기업의 브랜드 아키텍쳐 및 기업 내 브랜드 차별화 전략에 관한 탐색적 연구 (An Exploratory Study on the Brand Architecture and the In-house Brand Differentiation Strategy of Korean Apparel Enterprises)

  • 김세희
    • 한국의류학회지
    • /
    • 제31권4호
    • /
    • pp.519-530
    • /
    • 2007
  • This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about $1{\sim}5$ years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.

메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 - (Creative Direction for Maison Margiela - John Galliano as a Case Study -)

  • 이현정;임은혁
    • 한국의류산업학회지
    • /
    • 제24권2호
    • /
    • pp.173-182
    • /
    • 2022
  • As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

기술·사회적 특성을 고려한 워터프론트 도시의 리질리언트 공간계획 (A Planning Direction of Resilient Waterfront City considering Technological and Social Meaning)

  • 이금진;최진희
    • 한국재난정보학회 논문집
    • /
    • 제14권3호
    • /
    • pp.352-359
    • /
    • 2018
  • 연구목적: 본 연구는 급속히 진행되는 온난화로 인해 발생되는 예측 불가한 기상이변에 대한 사전 대응방안뿐 아니라 재난재해 위기 시 및 복구 중에도 도시의 기능을 유지하도록 하는 사후 회복과 안정성 방안을 제안하고자 한다. 연구방법: 기술적 관점과 사회적 관점에서 리질리언스 이론을 살펴보고 네덜란드의 리질리언트 정책과 전략을 통해 워터프론트 공간의 리질리언트 계획방안을 모색한다. 연구결과: 기후변화로 인한 해수면 상승과 홍수에 유연하게 대응하기 위한 지역 특성에 따른 예방계획 및 재해 후 도시기능 유지방안과 재해재난 위험을 고려한 공간계획 수립 및 홍수위험수준을 고려한 계획방안은 워터프론트 이용을 위한 토지이용과 사회적 성장 동반, 지역특성을 고려한 재난재해 취약성을 고려한 계획, 재난재해위험을 고려한 물관리 계획 등이다. 결론: 도시공간을 창출함에 있어 기존의 공간계획방식을 넘어 이상기후에 대응한 새로운 도시개발방식이 필요하며, 특히 기후변화에 가장 취약한 워터프론트의 공간적 특성에 따른 리질리언스 전략이 요구된다.

An Integrative Literature Review on The Oral Health Sector of Korea National Health Promotion Plan

  • Ji-Hyoung Han;Eunsuk Ahn
    • 치위생과학회지
    • /
    • 제23권3호
    • /
    • pp.185-192
    • /
    • 2023
  • Background: The establishment of a strategy for the reduction and prevention of oral disease, a global pervasive disease, is considered one of the important national health policy strategies. In Korea, the 5th Comprehensive National Health Promotion Plan is currently in progress, but there is insufficient research on the transition process or improvement direction in the field of oral health. Methods: Changes in Comprehensive National Health Promotion Plan's Oral health sector in three countries were compared, and the direction of the three countries (Korea, the United States, and Canada) in accordance with the recent Oral health paradigm was confirmed. In this study, we reviewed the existing literature using the narrative review method to draw implications for strategies and directions for oral health promotion in Korea. Results: In Korea, the oral health promotion strategy is included in the 5th Comprehensive National Health Promotion Plan, and the project is being led by the government. The United States prepared a national-led oral health promotion strategy and suggested multi-disciplinary cooperation to improve overall oral health and reduce the oral health inequality. For more active intervention, Canada established an oral health-related department and assigned experts, while emphasizing cooperation between the government and the private sector. Conclusion: As a result of this study, Korea is also making efforts to improve oral health, but more active government intervention is needed to reduce the inequality in oral health by population group. To this end, it is necessary to establish a strong multi-sectoral cooperation system and prepare a strategy for implementation.

판매촉진을 위한 광고커뮤니케이션 전략에 관한 연구 - 신제품 J.K 샴푸를 중심으로 - (A Study of the Sales Promotion Strategy for AD Communication - centering Around 'J.K Sampoo' -)

  • 권재경
    • 디자인학연구
    • /
    • 제12권4호
    • /
    • pp.79-88
    • /
    • 1999
  • 기업이 경쟁우위 확보를 위해서는 경쟁사와 철저하게 구분되는 제품의 차별화 전략이 일반적으로 통용되고 있으며, 차별화 전략의 근본은 우수한 품질의 제품이다. 그러나 제품의 성숙기에 접어 들면서 모든 제품의 품질은 비슷한 수준에 이르게 되고 결국 차별화 전략은 제품의 기능적인 측면이 아닌 가치나 이미지 측면에서 이루어진다. 단순한 광고나 반짝이는 아이디어만으로는 브랜드의 이미지나 가치를 창출하기 어려운 변화의 시대,전환의 시기에 무엇보다 시급하게 요청되는 것은 바로 마케팅을 통한 광고 커뮤니케이션 전략이다. 다매체 다채널시대의 소비자는 너무나 많은 정보에 노출되며, 그많은 정보를 하나하나 개별적으로 수용할 수도 없다. 따라서 과거의 전통적인 대중매체 한가지만으로 소비자를 설득하기는 쉽지가 않다 즉 하나의 화살로 과녁을 쓰러뜨리던 시대는 이미 가버린 셈이다. 그래서 대중매체 광고를 중심으로 세일즈프로모션, 인쇄물 등 모든 촉진도구를 통합하여 운영하는 전략으로 힘을 모으는것이 필수적이다. 이들 광고매체를 전략적으로 통합하여 시너지 효과를 얻어서 기업이 목표를 달성하기 위하여 일련의 광고활동을 체계적으로 게획,조사,수립,집행, 가하는 전랙이 바로 커뮤니케이션 전략이다.본 논문은 세일즈 프로모션을 위한 선진 J.K 광고커뮤니케이션 전략 사례를 통하여 광고커뮤니케이션 전략의 중요성을 인식시키고 보다 효율적인 광고커뮤니케이션 전략의 방향과 가능성을 제시하고자 한다.하고자 한다.

  • PDF

공과대 학생들의 e-Learning 전략과 다중지능의 관련성 연구 (A Study on Relation between e-Learning Strategy and Multiple Intelligence of College Students of Engineering Department)

  • 안광식;박혜옥;김미영;이자희;구진희;최완식
    • 대한공업교육학회지
    • /
    • 제30권2호
    • /
    • pp.72-81
    • /
    • 2005
  • The purpose of this study is to do research on correlation between multiple intelligence and e-Learning strategy, which can be used to develop and strengthen e-Learning strategy. The subject was 183 college students of engineering at C university who had ever taken a lesson through e-Learning. Two items are investigated in these college students. One is whether there is a gap and any gender-related difference in multiple intelligence and e-Learning strategy, and the other is what multiple intelligences have an effect on e-Learning strategy. The e-Learning strategy developed by In-Sock Lee and the instrument by Yong-Lin Moon were used. The results of this study are as follows. First, it appeared that there was a difference between gender in musical intelligence and naturalistic intelligence. The average of musical intelligence was higher in female collegian, while the average of naturalistic intelligence was higher in male collegian. But there was no gender-related difference in using e-Learning strategy. Second, it appeared that multiple intelligence gave an explanation of self-direction intelligence up to 31.1%, expression strategy 20.35%, and information processing strategy 16.6%. The results of this study showed that logical-mathematical intelligence affected all of three e-Learning strategies. So, new curriculum which can make use of logical-mathematical intelligence needs to be developed so as to devise efficient e-Learning strategies.

시나리오기반 IT 미래전략연구의 공학적 접근법 (Scenario based Information Technology Future Strategy approach to Engineering)

  • 류동현;박정용;이우진
    • 한국정보통신학회논문지
    • /
    • 제14권10호
    • /
    • pp.2171-2179
    • /
    • 2010
  • 전세계 국가는 21세기 메가 트렌드인 기술 융합(Technology Convergence) 추세에 발 맞춰 정보통신(IT)분야 미래비전 및 전략수립에 몰두하고 있다. 그리고, 자국의 국부 증대 및 신산업 창출을 위해 WWRF (Wireless World Research Forum), AmI (Ambient Intelligence), and mITF (mobile IT Forum)등의 공학적 시나리오를 기반으로 한 연구를 하고 있다. 하지만 국내의 경우 비전연구 및 전략수립에 대한 연구가 초보단계로 미래전략 수립에 능동적으로 대처하기에는 미흡하다는 지적이다. 따라서, 본 논문에서는 시나리오 기법을 활용한 선진국의 공학적인 미래전략연구 사례를 분석하고, 공학적인 시나리오 비전연구 방법을 제시한다.

패션산업에서 옴니채널 전략에 관한 탐색적 연구 (A Study on Omni-Channel Strategy in Fashion Industry)

  • 김세은;김문영
    • 복식
    • /
    • 제67권1호
    • /
    • pp.40-55
    • /
    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.