• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.448-458
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• 2017

This study reviews the literature related to the omni-channel and derived structural relationship between experiential perception of omni-channel brand and consumer-brand relational quality. A total of 250 questionnaires were distributed to university students, workers, and consumers in Busan, Korea, who had experience using SSG.com. 210 questionnaires were used for final validation of research model. The hypotheses set in this study was validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 2 hypotheses(Hypothesis 2-3, Hypothesis 2-4). Findings of this study suggest the following:First, the consumer's experience with the omni-channel brand was found to be an important factor influencing consumers' cognitive and emotional responses formed by the transfer effect of experiential factors through senses. Second, the relationship between consumers and the omni-channel brand was found to be an important factor in building attachment and psychological bond through experience and trust for the omni-channel brand. Thus, the results of this study provide the basis for overall understanding of the strategic experiential module (SEMs) for the omni-channel, which recently emerged as a new trend of distribution channel, as well as for managing the spatial environment. Finally, we present the theoretical and practical implications related to consumers' experience and relational perception.

• Journal of Korean Tunnelling and Underground Space Association
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• v.16 no.6
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• pp.615-625
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• 2014

As many parts of Korea are mountainous, many tunnels have been constructed to be in step with rapid economic development since 1970's. However, the interest on maintenance of tunnels is far less than the awareness of need for tunnels. As the tunnel maintenance system is the responsive maintenance system which responds to the problems found during the inspection, it will be very difficult to respond to each problem with the limited budget and manpower of the government agencies when the number of aged tunnels rapidly increase in the future. As such, this study presents the need for the LCCA (Life Cycle Cost Analysis) based tunnel asset management system to transform the tunnel maintenance to a preventive management system in a strategic and long-term viewpoint and proposes the framework for development direction. It observed the asset management implementation cases of social infrastructure in other countries and analyzed the need for asset management technique to manage the tunnels in Korea. Moreover, it applied the LCCA model, which is the economic and engineering quantitative decision making technique, for tunnel asset management to present the concrete direction for development of an asset management model and designed the R&D framework to systemize it.

• Journal of the Korean Regional Science Association
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• v.36 no.2
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• pp.25-36
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• 2020

In recent urban policies, the importance of 'health' has increased significantly. In Korea, the deterioration of physical health due to environmental problems caused by rapid urbanization and the deterioration of mental health due to the disconnection of social relations in a competitive society are constantly occurring. this study aims to examine the effect of the satisfaction and safety recognition on pedestrian environment on the subjective health status focused on gender difference of the intermediating effect of social capital. I used 2018 Seoul Survey and employed Structural Equation Model multi-group analysis. According to the empirical analysis, in male groups, the satisfaction and safety recognition on the pedestrian environment affect social capital. Also, satisfaction and social capital affect subjective health status. On the other hand, in female group, perception of pedestrian environment affect social capital. In addition, satisfaction, safety recognition and social capital affect subjective health status. Therefore, interdisciplinary study in the field of health and urban policy and discriminatory policy for strategic urban policy for citizen's health is necessary.

• International Commerce and Information Review
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• v.15 no.2
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• pp.129-162
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• 2013

The purpose of this work is to explore the role of international entrepreneurship(IE) in explaining internationalization process of Korean ventures and to structure the model of IE with the logics of effectuation. The internationalization of entrepreneurial company is regarded as the realization of entrepreneurship which find out and use opportunities across borders in this point of view, and the realization process gets more realistic and applicable to the internationalization of ventures by effectuation. So we constructed the new concepts of the generating-internationalization-outcome capability(GIOC), which is the effectual capability allowing ventures to go international despite their lack of internal resources and experiences. Its sub-capabilities of GIOC are extemporaneous coping capability, perform-resource-in-hand capability and network-use capability. The empirical analyses of the relations among the capabilities and the performances of internationalization are performed in order to prove the rationale of the model, which provides finally significant evidences of the relationships. The key contribution of this study is that it highlights the important role of IE in internationalization of ventures and shows the possible role of effectuation in explaining the realization process of IE.

• Journal of Korea Port Economic Association
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• v.36 no.3
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• pp.55-74
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• 2020

With globalization and the development of information and communication technology, the supply chain is becoming more widespread and complex, which increases the occurrence and damage caused by supply chain risks. Supply chain risk management has a great impact on corporate performance through the analysis of risk factors and proactive and strategic approaches. This study aims to analyze the effects of supply chain risk factors on risk management strategies and corporate performance empirically. In the research model for empirical analysis, supply chain risk factors were classified into supply, demand, operation, network, and external environment, while the risk management strategies were divided into active and passive strategies, as well as financial and operational performance for corporate performance. The data obtained via the questionnaire were analyzed for the path of the structural equation model. As a result of the analysis, companies are actively pursuing risk management for internal risk factors, rather than external factors, in terms of internal and external risk factors, and it was found that these strategies have a significant effect on corporate performance. Therefore, in the future, companies should conduct risk management strategies more proactively and preemptively through a thorough analysis of various risk factors affecting business operations.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.251-258
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• 2013

Recently companies are confronted with a much more sophisticated business environment than before and at the same time have to be able to adapt to rapid changes. Accordingly, the need for selecting among alternatives and managing systematic decision-making has been steadily increasing to respond to a more diverse customer needs and keep up with the fierce competition. In this study, we propose a framework that consist of problem solving procedures and techniques and knowledge structure built on processes to support strategic decision making. and discuss how to utilize simulation tools as the knowledge-based problem solving tools. In addition we discuss how to build and advance the knowledge structure to implement the proposed architecture. Management decision support systems architecture consist of three key factors. The first is Problem Solving Approach which is used as reference. The second is knowledge structure on business processes that includes standard and reference business processes. The third is simulators that are able to generate and analyze alternatives using problem solving techniques and knowledge base. In sum, the proposed framework of decision-making support systems facilitates knowledge-intensive consulting processes to promote the development and application of consulting knowledge and techniques and increase the efficiency of consulting firms and industry.

• Management & Information Systems Review
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• v.28 no.2
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• pp.69-94
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• 2009

As the internet environment develops, internet has already been being established as important tool of business marketing and branding. The goal of this study is in search for internet brand community quality characteristics, testing an effect of internet brand community quality on usage intention of community user. Data has been collected from 294 respondents during september of 2006. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows; First, Internet brand communities are characterized by system quality, service quality, and information quality which are also the traits of free contents in ordinary websites and on-line community site. Second, Traits of Internet brand community were related positively to perceived ease of use, usefulness, flow and social interaction of internet brand community user. Third, the factor that affects internet brand community usage intention was perceived ease of use, usefulness, flow, enjoyment and social interaction. Based on the results, the study offers marketing strategic implications for internet brand community site provider.

• Journal of Agricultural Extension & Community Development
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• v.21 no.4
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• pp.1149-1189
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• 2014

Nowadays, many farmers use online management diagnosis tool developed by Rural development agency(RDA) for the purpose of self-diagnosis of their farm management. Database(DB) was created using the diagnosis results and has been used for agri-firm management consulting. However, the amount of diagnosis data in the DB has been decreasing year by year. This means that the diagnosis tool of RDA did not reach farmers' expectation. Therefore it is necessary to develop a practical consulting tool which is applicable for various types of agri-firm management. This study introduces a management diagnosis tool and consulting method based on multi-contingency organization theory and value chain model for the purpose of improving existing tools and methods. The consulting method based on multi-contingency organization theory shows the core strategy of agri-firms by two different ways such as "efficiency-oriented" direction and "effectiveness-orientated" direction. Also, this method emphasizes that the performance of firm can be achieved when subelements of firm activities follow the same direction with the orientation of core strategy. The important thing is the right firm management activity fitted to its strategic direction. Through this action, limited firm resources can be optimized. In order to make itself understand, this study shows a practical example applied by this method from actual agri-firms.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.31-44
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• 2020

Accelerators that invest in early startups, as well as nursery and overall management, have recently emerged as "key players" in the startup ecosystem. This can be proved by the case where the number of domestic accelerators registered in the Korean Ministry of SMEs and Startups has recently reached 208. Accelerators provide the necessary education for early-stage companies, including guidance for a certain period of time, and support startups in ways such as demo days to attract subsequent investment after the seed investment. There is not much research in academia about what factors impact on these accelerators when making investment decisions at the time of seed investment. In this study, we checked the meaning and function of the accelerator and tried to analyze what factors affect on accelerators when making a decision to invest in startups. The research method is based on a literature survey of previous studies on investment decision-making factors of venture capital and angel investors, and a lens model and judgment analysis method through empirical research targeting 43 accelerator investment decision-makers. Empirical analysis shows that accelerators have three of the key factors to consider when choosing the first startup to invest and educate; entrepreneurs' entrepreneurial traits, their product and service expertise and a potential return on success. This will provide an opportunity for early startups to gain strategic access to accelerators when they need money or need a structured educational program. Also, the results obtained through this research will be a kind of guideline for startups to attract accelerators' investment. The significance of this study is that discriminatory evidence was presented on the accelerator determinants of investment, and it would be highly suggestive to startups and related public institutions.

• Journal of Distribution Science
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• v.13 no.3
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• pp.79-91
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• 2015

Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.