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http://dx.doi.org/10.12653/jecd.2014.21.4.1149

Consulting Method and Its Applied Case to Improve Management Capability of Agricultural Firms Based on the Multi-contingency Organization Theory  

Jang, Ikhoon (Department of Agricultural Economics and Rural Development, Seoul National University)
Moon, Junghoon (Department of Agricultural Economics and Rural Development, Seoul National University)
Choe, Young Chan (Department of Agricultural Economics and Rural Development, Seoul National University)
Publication Information
Journal of Agricultural Extension & Community Development / v.21, no.4, 2014 , pp. 1149-1189 More about this Journal
Abstract
Nowadays, many farmers use online management diagnosis tool developed by Rural development agency(RDA) for the purpose of self-diagnosis of their farm management. Database(DB) was created using the diagnosis results and has been used for agri-firm management consulting. However, the amount of diagnosis data in the DB has been decreasing year by year. This means that the diagnosis tool of RDA did not reach farmers' expectation. Therefore it is necessary to develop a practical consulting tool which is applicable for various types of agri-firm management. This study introduces a management diagnosis tool and consulting method based on multi-contingency organization theory and value chain model for the purpose of improving existing tools and methods. The consulting method based on multi-contingency organization theory shows the core strategy of agri-firms by two different ways such as "efficiency-oriented" direction and "effectiveness-orientated" direction. Also, this method emphasizes that the performance of firm can be achieved when subelements of firm activities follow the same direction with the orientation of core strategy. The important thing is the right firm management activity fitted to its strategic direction. Through this action, limited firm resources can be optimized. In order to make itself understand, this study shows a practical example applied by this method from actual agri-firms.
Keywords
Multi-contingency organization theory; Value chain model; Agri-firm; Management diagnosis; Consulting method;
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Times Cited By KSCI : 2  (Citation Analysis)
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