• Fashion & Textile Research Journal
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• 제11권4호
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• pp.592-601
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• 2009

This study was conducted to find out the purchasing characteristics, the wearing practices and the preferring style of skirts. Also the comparison between recognized body type and actual body type for skirt was analyzed. The questionnaire was developed and administered to 179 women aged 20 to 59 in Busan. The women of 20th liked to buy skirts at the road shops and the internet shops but the 30th, 40th and 50th at the department stores and the discount stores. The main purpose of buying skirts was to coordinate with other clothes. The design of skirt was the most important factor of buying. The women of the 20th wore skirts without special purpose but the 30th, 40th and 50th wore those for social life. The women of the 20th liked to wear skirts with t-shirts and cardigan, the 30th with blouse and cardigan and 40~50th with blouse and jacket. As the age increased, the ratio of women who felt discomfort of skirts increased. Most of these women felt discomforts in the waist and abdomen part of skirt. The style of skirt that made up for the weak points in the body type was preferred. The preferred silhouettes of skirts were semi-tight and A-line. The preferred lengths of skirts were different from ages. Black was preferred color of skirts. There was a significant difference in recognized body type according to age groups. As the age increased, the ratio of women who thought themselves as thick waist type increased. Just only 43% women of total subjects recognized their body type accurately.

• Journal of Convergence for Information Technology
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• 제9권6호
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• pp.233-241
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• 2019

This study was conducted on women in their 20s and 30s living in the Seoul metropolitan area by using questionnaires on the recognition and purchase behavior of mask packs. According to this study, although there is high interest in skin beauty, the recognition of characteristics and distinctions according to mask pack type was found to be insufficient. After using mask packs, 51.5% of those surveyed were satisfied with their efficacy and effectiveness. When using the mask pack, the Sheet type mask pack was discontented with usability, size, Close Adhesion and skin irritation, Hydrogel type is material, sleeping type is content and absorbent, cellulose type pack was found to have the same discomfort with the material as the hydro gel type. Through the results of this study, the possibility of utilization as basic data for mask pack market marketing was confirmed.

• Journal of the Korean housing association
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• 제21권4호
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• pp.81-88
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• 2010

Recently, house demander's needs has diversified in the increasingly by the drastic change in the social environment, changes in family structure and population, the growing interest of living environment. So in the future, housing supply to respond to a variety of housing needs is absolutely necessary to differentiate. The purpose of this study is to analyze the lifestyle types of middle-aged married women with high purchasing power in the current housing market and propose the dwelling style by housing awareness and needs analysis. To collect the data, LOV survey method was used for 528 residents in Seoul and metropolitan area. The data analysis used SPSS PC 14.0 to find the frequency, chi-square, factor analysis, and cluster analysis. The results of analysis are as follows: First, the lifestyle was segmented into four groups such as Conservative goal-achieving lifestyle, Individual self-developing lifestyle, Positive self-trusting lifestyle, Outgoing trend-seeking lifestyle. Second, largely the dwelling style according to lifestyle types was divided into living room-kids room type and living room-kitchen type. Third, there were different preferences on the each type of housing space and the $\alpha$-space by different clusters.

• The Korean Journal of Food And Nutrition
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• 제32권4호
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• pp.385-394
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• 2019

This study was designed as the precedent research to develop improve the HMR type flavored cooked rice, by analyzing the consumer perception and purchase pattern. This will in turn provide base data to that will help in the development of products that meet consumer's convenience and quality demands. An online survey of 247 people (63.5%) in the age of 20 to 60 was conducted on January 2019. For the primary reason of buying those products, the survey respondents chose a convenience of 71.7%. They are likely to buy 1~2 times a month (40.5%) in hypermarkets (63.6%). The channel choice showed meaningful difference between segments (p<0.01). 89.1% of respondents replied that they are willing to purchase frozen flavored cooked rice in the future. The Key Purchasing factor appeared to be the flavor (5.80), while nutrition (4.89) was chosen as the least important factor. For flavor preference, sea food received the highest score (5.05), while radish kimchi flavor received the lowest (4.02) with a meaningful difference by gender and age (p<0.01). Consumers who sought nutrition, convenience and adventure in HMR products had higher willingness to re-purchase. Developing healthy, flavorful, sensory, and enjoyable HMR products will be critical in the fulfillment of diverse consumer needs.

• Journal of the Korean Society of Clothing and Textiles
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• 제42권6호
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• pp.1025-1038
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• 2018

This study identifies the socio-psychological factors on athleisure wear purchase behavior and focuses on the effects of participation motives in sports leisure activity. This research compares athleisure wear purchase behavior among the three groups segmented by participation motives for sports and leisure activity. An online survey on male and female consumers between the ages of 20 and 50 provided 319 responses that were analyzed using SPSS 20.0. The factor analysis and reliability analysis, cluster analysis, variance analysis, Duncan test, and Chi square test were conducted. The results were: 1) From a result of the factor analysis on consumers' sports leisure participation motives clearly showed factorial structures including social interaction, physical health, and pleasant feeling. 2) Cluster analysis indicated three groups of participation motives in sports and leisure activity such as passive motivating type, social interaction type, and wellness type. 3) Consumer groups showed significant differences in purchase reasons, preferred brands, product items, and pursued performance attributes for purchasing athleisure wear products.

• Korean Journal of Agricultural Science
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• 제49권3호
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• pp.607-617
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• 2022

As the number of households raising pets increases, the pet food industry is also growing. Since pets cannot express their intention explicitly, it appears that the owner's perception mainly affects the selection of products related to pets. In this study, consumers were categorized based on their interest in food choices and the factors influencing their interest in pet food were empirically analyzed. For the analysis, a cluster analysis, factor analysis, and Tobit analysis were conducted using consumer survey data for raising companion animals. The major findings of the study were as follows. As a result of the factor analysis and cluster analysis using questions for consumers' food consumption choices, consumer types were classified into high-interest, low-interest, and practical-seeking types. The degree of interest in pet food was high in the order of high-interest, practical-seeking, and low-interest type. Demographic characteristics such as gender, education, and household type correlate with differences in the degree of interest in pet food, and the food selection criteria of consumers also affect the degree of interest in pet food. These results show that consumers who are more interested in their food choices are more interested in pet food, and this will make possible to know pet owner's purchasing behavior for pet food.

• Korea Trade Review
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• 제47권5호
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• pp.321-336
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• 2022

The purpose of this study aims to investigate how consumer awareness and purchasing behavior are affected by the type of animosity against the nation. This study classified animosity into three categories: sociocultural, economic, and war-based. Additionally, the consumer's cognition toward animosity was split into two categories-empathic concernt and personal distress-and the direction of consumption behavior was split into two categories-individual brand avoidance behavior and collective bandwagon behavior. The concept of Fear of Missing Out (FoMO) was introduced for the direction of consumption behavior, further validating the moderating impact. Structural equation modeling method was used to measure the general consumption behvior of Korean consumers' animosity. The results were analyzed using a total of 279 samples. As a result, animosity motivated by war and by economics had a substantial impact on empathic concern, while animosity motivated by socioculture had a significant impact on personal distress. Personal distress had a good impact on an individual's brand antipathy behavior, which in turn led to brand dislike and avoidance. Empathic concern also had a positive impact on the phenomena of group sympathy, which leads to identification of conduct and social conformity. Also, it was proven that the group that had a high level of FoMO reacted strongly to the phenomenon of group collective behavior.

• Journal of the Korea Society of Computer and Information
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• 제27권3호
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• pp.157-164
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• 2022

This study was to analyze consumer confidence, satisfaction and repurchase intention after categorizing food-related lifestyle among 488 consumers who had experience purchasing convenience store lunch boxes. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, crosstabs analysis and one-way ANOVA. According to findings, first of all, types of food-related lifestyle are divided into 4 groups: a type of eating out(11.7%), a type of convenience seeking(18.3%), a type of food indifference(15%), a type of dietary interest(55%). Secondly, the types of food-related lifestyle showed statistically significant difference gender, age, marital status, education, monthly average household income, monthly average allowance, job, monthly average number of lunch box buying, lunch box purchase time zone and average one cost of lunch box buying of socio-economic variables. Thirdly, convenience seeking and dietary interest type showed the highest in consumer confidence and dietary interest type showed the highest level of satisfaction and repurchase intention.

• Fashion & Textile Research Journal
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• 제8권6호
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• pp.647-654
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• 2006

The purpose of this study is to identify the differences among goods attribute and brand awareness on fashion brand type. we were intended to suggest characteristics of each consumer group by identifying the differences of consumers' purchasing activities. 672 of consumers by brand who frequently purchase casual brand were chosen for the analysis according to common brand classification of national brand, private brand and no brand. For the purpose of data analysis, we performed factorial analysis of measuring tools and credibility test. Concerning the differences of goods attribute, brand awareness by brand type, MANOVA, ANOVA was employed, complimented with Sheffe-test as a post hoc test in case of occurrence of any differences by group. The findings from the analysis are described in the following. Regarding goods attribute by fashion brand type, there existed a significant difference between brand types in all the sub factors of goods attribute such as product attribute, shop attribute, and price attribute. Especially, the difference of product attribute is much more significant in the areas of material suitableness, product assortment, aesthetic expression, size & quality, clothing maintenance, and clothing comfortableness. In case of shop attribute, there was a significant difference between groups in all the factors such as shop environment, convenience of shopping, sales promotion, service quality of sales clerk, location, and shop reputation. Concerning price attribute, we found a significant difference between groups in the factors of price value, price reasonableness, price information, and economical efficiency of price. As for the difference of brand awareness by brand type, among other factors, brand value had a difference between groups; that is, private brand was found to obtain the highest brand value awareness.

• Journal of the Korea Society of Computer and Information
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• 제27권3호
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• pp.105-117
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• 2022

This study investigated how women in their 20s to 60s think about the relationship between environmental pollution and the fashion industry and categorized their perceptions. Through this, I tried to find out the direction of the fashion industry to improve environmental problems. There were four types of perceptions of fashion and environmental pollution. Type 1 recognized that the process of producing and consuming clothing causes environmental pollution, but it was a type that preferred fast fashion and valued trends. Type 2 thought that the fashion industry pollutes air and water quality, and if the price was high, recycling clothes were not purchased. Type 3 thought that the fashion industry was not the main culprit of environmental pollution, and that if you purchase clothes, you should protect the environment by wearing them for a long time. Type 4 was a type of effort to reduce environmental pollution by considering the environment first, purchasing old clothes, and changing clothes. As the importance of the environment has grown, various efforts are needed to reduce environmental pollution in the fashion field.