Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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A Study on the Recognition and Purchasing and Usage Behavior of Mask Pack Type

마스크팩 타입에 따른 인식 및 구매와 사용 행동에 관한 연구

  • You, Seon-Hee (Department of Cosmetology, Dongnam Health University) ;
  • Hong, Su-Kyung (Department of Cosmetology, Dongnam Health University)
  • 유선희 (동남보건대학교 뷰티케어과) ;
  • 홍수경 (동남보건대학교 뷰티케어과)
  • Received : 2019.05.17
  • Accepted : 2019.06.20
  • Published : 2019.06.28
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Abstract

This study was conducted on women in their 20s and 30s living in the Seoul metropolitan area by using questionnaires on the recognition and purchase behavior of mask packs. According to this study, although there is high interest in skin beauty, the recognition of characteristics and distinctions according to mask pack type was found to be insufficient. After using mask packs, 51.5% of those surveyed were satisfied with their efficacy and effectiveness. When using the mask pack, the Sheet type mask pack was discontented with usability, size, Close Adhesion and skin irritation, Hydrogel type is material, sleeping type is content and absorbent, cellulose type pack was found to have the same discomfort with the material as the hydro gel type. Through the results of this study, the possibility of utilization as basic data for mask pack market marketing was confirmed.

본 연구는 수도권에 거주하는 20~30대 여성을 대상으로 마스크팩 인식 및 구매 행동에 대하여 설문지를 이용하여 조사하였다. 본 연구 결과, 연구 대상자들은 피부미용에 대한 관심이 높지만 마스크팩 타입에 따른 특징과 차별성 인식은 미흡한 것으로 조사되었다. 마스크팩을 사용한 후, 조사 대상자들의 51.1%가 효능 효과에 만족한 것으로 조사되었으나, 마스크팩 사용 시 대표적인 불편한 점으로는 시트형 마스크팩은 사용성, 크기, 밀착성 및 피부 자극으로 불만족스러웠으며, 하이드로 겔타입의 소재와 슬리밍 타입은 내용물, 흡수성에 대해 불만족스러운 것으로 확인되었다. 또한, 셀룰로오스 팩과 하이드로겔 타입의 팩은 동일하게 불쾌감을 가지는 것으로 확인되었다. 본 연구 결과를 통하여 마스크팩 시장의 기초 마케팅 자료로서 활용이 가능할 것으로 사료되어 진다.

Keywords

Table 1. General characteristic of the study subjects

JKOHBZ_2019_v9n6_233_t0001.png 이미지

Table 2. Recognition of Usage for Mask Packs

JKOHBZ_2019_v9n6_233_t0002.png 이미지

Table 3. Investigate Side Effects After Using Mask Packs

JKOHBZ_2019_v9n6_233_t0003.png 이미지

Table 4. Study on Purchase Behavior of Mask Pack

JKOHBZ_2019_v9n6_233_t0004.png 이미지

Table 5. Study on the Use Behavior of Mask Pack

JKOHBZ_2019_v9n6_233_t0005.png 이미지

Table 6. Division And Advantages of Sheet Type, Hydrogel Type and Cellulose Type

JKOHBZ_2019_v9n6_233_t0006.png 이미지

Table 7. Inconvenience According to Mask Pack Type

JKOHBZ_2019_v9n6_233_t0007.png 이미지

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