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http://dx.doi.org/10.22156/CS4SMB.2019.9.6.233

A Study on the Recognition and Purchasing and Usage Behavior of Mask Pack Type  

You, Seon-Hee (Department of Cosmetology, Dongnam Health University)
Hong, Su-Kyung (Department of Cosmetology, Dongnam Health University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.6, 2019 , pp. 233-241 More about this Journal
Abstract
This study was conducted on women in their 20s and 30s living in the Seoul metropolitan area by using questionnaires on the recognition and purchase behavior of mask packs. According to this study, although there is high interest in skin beauty, the recognition of characteristics and distinctions according to mask pack type was found to be insufficient. After using mask packs, 51.5% of those surveyed were satisfied with their efficacy and effectiveness. When using the mask pack, the Sheet type mask pack was discontented with usability, size, Close Adhesion and skin irritation, Hydrogel type is material, sleeping type is content and absorbent, cellulose type pack was found to have the same discomfort with the material as the hydro gel type. Through the results of this study, the possibility of utilization as basic data for mask pack market marketing was confirmed.
Keywords
Hydrogel Type; Mask Park; Purchase Behavior; Sheet Type; Sleeping Type;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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