• Title/Summary/Keyword: promotion plans

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The Effects of e-Service Quality of Online Travel Agency on Relationship Quality and Reuse Intention: Focused on Chinese Individual Tourists (온라인 여행사의 e-서비스품질이 관계품질과 재이용의도에 미치는 영향: 중국 개별여행객을 중심으로)

  • Zhang, Xin-Yi;Yeo, Young-Suk
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.171-177
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    • 2020
  • This study investigates e-service quality of online travel agency and influence on relationship quality and Reuse. The individual Chinese tourists with experiences using online travel agencies were chosen for the study. The survey was carried out at Jeju International Airport, which is the most frequently used by Chinese tourists visiting Korea. Data were collected for 7 days from July 15, 2019 to July 21, 2019. A total of 320 tourists were attended in this research and finally 300 samples were used for empirical analysis. The result of the study showed that e-service quality of online travel agencies all factors(convenience, individuality, accuracy and price attractiveness) influences on relationship quality all factors(satisfaction, trust) and the factor 'accuracy' was analyzed as the biggest among them. Moreover satisfaction and trust factors of all sub-factors of relationship quality influences on reuse. In the future, we intend to provide basic marketing data for Chinese tourists using online travel agencies to officials and practitioners. Particularly, focusing on the tourism behaviors of individual Chinese tourists, we are going to propose effective business cooperation plans and strategic alternatives with online travel agencies.

A Study on Establishment of National Science and Technology Strategy Applying PEST-SWOT-AHP : A Case Study of Fusion R&D (PEST-SWOT-AHP 방법론을 적용한 국가 과학기술 전략 수립에 관한 연구: 핵융합 연구개발 사례를 중심으로)

  • Chang, Hansoo;Choi, Wonjae;Tho, Hyunsoo
    • Journal of Korea Technology Innovation Society
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    • v.15 no.4
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    • pp.766-782
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    • 2012
  • Science and technology(S&T) are not only advancing, but also the number of stakeholders in those fields are increasing, and so the demands of S&T strategy for a particular field are increasing. In Korea, especially, this tendency is remarkable, and is evidenced by the fact that more than one hundred of S&T strategies have been established and implemented. However, academic attempts to clarify scientific methodologies for establishing S&T strategy have so far been rare. In this paper, a methodology to establish S&T strategies in a particular field is proposed and examined through a case study to determine its usefulness. First, through an analysis of the literature, previous studies on the establishment of a national S&T strategy and its related concepts are reviewed. Also, a representative framework plans, in accordance with relevant legislation and regulations, are reviewed. Meanwhile, the methodology, PEST-SWOT-AHP, is proposed and the features and applications are identified. For the case study, the strategy establishment of a fusion research and development program is performed. In order to apply the PEST-SWOT-AHP tool, an environmental analysis based on the fusion R&D roadmap is conducted. To examine the usefulness of the proposed framework, a national fusion R&D strategy applying PEST-SWOT-AHP is derived. As a result of the case study, four strategies were derived. Those are be the first mover, promotion of basic research and cultivation of manpower, boost commercialization and public acceptance and reinforcing international cooperation.

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A Case Study on Korean Living Labs for Local Problem-Solving (지역문제 해결을 위한 국내 리빙랩 사례 분석)

  • Seong, Ji Eun;Han, Kyu Young;Jeong, Seo Hwa
    • Journal of Science and Technology Studies
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    • v.16 no.2
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    • pp.65-98
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    • 2016
  • Living Lab is being introduced and applied as an innovation model driven by social entities (residents, users, etc.) and as an innovation place based on local and field. This study analyzed three living lab cases of Bukchon IoT living lab, Seong-Daegol energy transition living lab, and Daejeon Geonneoyu project, which were designated as 'Living Lab' to solve local problems. We analyzed the local problem, the problem solving goal, the role of each participant and the subject, the living lab promotion system, the significance in each case. In addition, the types and characteristics of living labs were elucidated and future development plans were discussed. The result is as follow. First, each case has a tendency to link science technology and ICT with local problem solving though there is a difference between the technologies used. Second, local residents played a leading role in the whole living lab process from problem identification to technical experimentation, diffusion and application. Third, the role of the intermediaries commonly played an important role in the operation of the living lab. Last but not least, each case has different types of living lab. Bukchon IoT living lab being operated as a project by the government / municipality to create a living lab activity-base or to support actors' activities. On the other hand, the Seong-Daegol energy transition living lab and Daejeon Geonneoyu project were conducted by the civil society itself to define problems and explore technologies in order to solve local problems.

Daytime Activities Support Plan for Meaningful Days of Adult Developmental Disabilities (성인 발달장애인의 의미 있는 낮 시간을 위한 주간활동서비스 지원 방안)

  • Choi, sun-kyoung
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.105-114
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    • 2019
  • Daytime activity services based on community care signify 'participatory integrated community care service' fused with diverse forms of community participation and care for adults with developmental disabilities after school graduation. They have the characteristics of lifelong care by life cycle in that adults with developmental disabilities 18 years and older receive daytime care and community participation programs. The purpose of this study is to examine community care based daytime activity services and to search for vitalization plans for daytime activity services that must unfold in the future for care programs that can be meaningful social participation opportunities for adults with developmental disabilities. Through literature review, we analyzed the state of daytime and social activity of adults with developmental disabilities as community care.Based on these findings, we devised ways to improve the daytime activities for the significant daytime of adults with developmental disabilities. At this, it proposed an increase of activity support vouchers, daytime activity service time expansions, expanded budget formulation for an increased number of daytime activity service subjects, expanded applications for the prioritization of the 20% of those with the most severe developmental disabilities and the composition of separate teams, and the role reinforcement of support centers for people with developmental disabilities.

A Study on the Perception and Improvement Plans of Performance Based Pay System of Elementary School Teachers and Elementary School Health Teachers (교원 성과급 제도에 대한 초등교사와 초등보건교사의 인식과 개선방안)

  • Yeo, Soon-Young;Kim, Yun-Shin;Kim, Hyeon-Suk
    • Journal of the Korean Society of School Health
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    • v.24 no.2
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    • pp.141-154
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    • 2011
  • Purpose: The purpose is to provide basic information for establishing improvements on performance-based pay's evaluation method of health teachers. Methods: For subjects, 200 teachers at public elementary schools and 200 health teachers at public elementary schools in Gyeonggi-do were conveniently sampled, and then surveyed through a questionnaire. The questionnaire was to recognize recognition of teachers working under the teacher's performance-based pay system, which was quoted in the questionnaire of Choi ji-hye (2005) and Lee mi-gyeong (2008). Inquiry for the recognition of teachers on evaluation of health teacher's performance-based pay system and improvements on the performance-based pay's evaluation method of health teachers were used after consultation with five incumbent health teachers and a review with the thesis director. Results: The performance-based pay's evaluation method of health teachers has the same method with general teachers in schools, so it is not fair to evaluate the performance of health teachers. The ways to improve the performance-based pay evaluation method of health teachers is as follows: first, the approval on improving 'the number of class hours' which is a detailed item of a teacher's performance evaluation criterion to 'the number of health lesson hours per week and the number of students visiting the school infirmary per week'; second, improving 'life guidance' into 'counseling results of medically-treated students, parents of students and personal hygiene guidance'; third, improving 'a teacher in charge' into 'awarding of points by being recognized as a health teacher in charge of all students and considering the economic situation of the region,; forth, improving 'difficulty of position' into 'the number of health-teacher's annual promotion task items and the treatment number of issuing and receiving of official documents', and improving the 'task difficulty' into 'importance and urgency of emergency patient management, risk level and urgency of infectious diseases and avoiding work in charge' appeared to be more than 90% respectively. Conclusion: The performance-based pay system of teachers being carried out every year should be executed by preparing fair evaluation criteria suitable for task properties and the role of health teachers with different evaluation criteria compared to general teachers.

A Study on the Improvement Plan of the Safety Certification System through the Typology of the Actual Condition Survey Results (실태조사 결과의 유형화를 통한 안전인증제도 개선방안 연구)

  • Byeon, Junghwan;Kim, Jung-Gon
    • Journal of the Society of Disaster Information
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    • v.17 no.2
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    • pp.391-402
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    • 2021
  • Purpose: By categorizing opinions by subject in the safety certification ecosystem, we want to identify weaknesses in system operation and suggest improvement plans so that the safety certification system can have quick resilience against future variability. Method: Through literature research and data analysis, similar domestic and foreign safety certifications and related cases, as well as the current status of international standards and national standards, etc. were confirmed, and a fact-finding survey was conducted for each stakeholder in the safety certification ecosystem, and problem types and improvement measures were established. Result: We conduct a fact-finding survey of the overall system, such as quality satisfaction with safety certification target products, obstacles in the development, manufacturing and use process, and safety certification-related improvements, targeting workplaces that manufacture, import or use safety certification target machines By discovering and categorizing problems and weaknesses in system operation, detailed implementation tasks were derived to establish improvement directions and improve operability. Conclusion: For the advancement and internationalization of the safety certification system, it is necessary to efficiently carry out the detailed promotion tasks derived from this study. In addition, in order to strengthen the resilience to the variability of the safety certification ecosystem, the operating system of a virtuous cycle structure by improving the mutual relationship between each subject construction is considered important.

The Effect of Horticultural Program Using Vertical Garden on Helplessness, Depression, and Self-esteem in Patients with Chronic Mental Disorder (수직 정원을 이용한 원예작업프로그램이 만성 정신장애 환자의 무력감, 우울감과 자아존중감에 미치는 영향)

  • Kim, Mi young;Lim, Dong-ho
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.291-296
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    • 2021
  • The purpose of this study is to investigate the effect of gardening programs using vertical gardens on helplessness, depression, and self-esteem in patients with chronic mental disorders. This study was applied to 21 patients with chronic mental disorder who were admitted to the rehabilitation hospital of E Hospital in Seoul from June to October 2018. The group was treated as an experimental group (N = 21) 5 times a week. For 20 weeks, each session lasted 30 minutes. Patients in the experimental group programmed 4 sessions of general occupational therapy, which combined treatments to improve cognition and training, and 1 session of a horticultural program using a vertical garden. Helplessness, depression, and self-esteem were evaluated for pre and post evaluation of the horticultural program. After completing the program, the average score of helplessness in the experimental group decreased by 0.91 points from 47.38 to 46.47, and there was a statistically significant change (p=0.043). The mean score of depression in the experimental group was 9.23 before and after 9.08, which was statistically significant (p = 0.035). The average score of self-esteem in the experimental group increased by 3.14 points from 27.99 to 31.13 at a statistically significant level (p = 0.001). This result suggests that a gardening program using vertical gardens has an effect on helplessness, depression, and self-esteem in patients with chronic mental disorders. And this means that long-term plans and effective programs for recovery from chronic mental disorders to the community are needed. With a horticultural work program using a vertical garden, the helplessness of the mentally impaired in a closed treatment space is restored, and such treatment space needs to be increased.

Influence of Recognition for Health Care Accreditation on Patient Safety Managing Activities of Nursing Staffs in Geriatric Hospital (의료기관 인증제에 대한 인식이 요양병원 간호인력의 환자안전관리 활동에 미치는 영향)

  • Kweon, Myeung Sook;Jo, Hyun Sook
    • 한국노년학
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    • v.38 no.1
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    • pp.15-26
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    • 2018
  • This study was aimed to investigate the influencing level of nursing staff's recognition for the health care accreditation on patient safety managing activities by identifying the relationship between them and other factors affecting on patient safety managing activities. Subjects of this study were 182 nursing staffs working in six geriatric hospitals accredited for health care in Seoul metropolitan area. Data was collected during April, 2016 by structured questionnaires. And SPSS/WIN 15.0 program with t-test, ANOVA, Pearson's correlation, and stepwise multiple regression analysis were employed for analyzing them. 96.2% of the subjects have recognized the accreditation and 31.8% of them have acknowledge it in detail. The average level of recognition for the health care accreditation and patient safety managing activity were 3.60 and 4.39 point (max.5.0) respectively. Correlation between them was positive(r=.339, p<.001). Significant factors influencing patient safety managing activity were internal service quality promotion (t=5.292, p<.001) and academic background (t=2.836, p=.005). Education program or information on health care accreditation system, and action plans for promoting internal service quality for the nursing staffs including job standardization of the jobs are recommended for the better patient safety managing activities.

A Study on Ornaments' Exhibition Type through Connection with Costume Field (장신구의 의상분야 연계를 통한 전시유형 연구)

  • KIM, TAE WHAN
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.58-65
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    • 2021
  • Jewelry Object to adorn a body with has been a very important culture since the primitive age when history of human beings started. Ornaments for social status or wealth's symbolic icon otherwise for private embellishment have been developed with various properties such as decorative, monetary, scarce, historic ones. However, since the latter 20th century, when intellecture concept was more valuable than the tradition laying emphasis on preciousness, with counting of artistic activities and aesthetic values, they have had expressionistic tendency centered on artists. In this manner, modern ornaments have been developed as an artistic genre deviating from traditional way in which material or technology was emphasized. While this expressionistic tendency emphasized artistic value, galleries only for ornaments have been started since 1960s and especially from this period, a lot of experimental and revolutionary ornaments works deviating from traditional way have been exhibited. The appearance of galleries specialized in ornaments as described above had a great influence on the ornaments' development to an artistic genre. This study is the one in respect of two exhibition types through the combination of human body and clothes in displaying ornaments. The first one represents active displaying way for the communication with audience by introducing fashion show to galleries deviating from general exhibition way. The second one plans to run a project collaborating fashion brand for the communication between ornaments and clothes and represents displaying way in the shop of fashion brand for active exhibition publicity.

Design of Convergence Roadmap for Development and Operation of the Duksung IiRUM Personality Education Curriculum of Duksung Women's University: Alternatives for Educational Innovation (덕성여자대학교 덕성이룸(IiRUM)인성교육과정 개발 및 운영 융합적 로드맵 설계: 교육혁신의 대안)

  • Kim, Young-Jun;Kwon, Ryang-Hee
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.79-87
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    • 2021
  • This study was conducted with the main purpose of designing a roadmap for the development and operation of the Duksung IiRUM personality education curriculum from the perspective of alternatives to the educational innovation of Duksung Women's University. The research method consisted of a procedure of analyzing the literature dealing with theoretical considerations or case plans to establish the foundation of the university personality education curriculum, along with an expert meeting. The contents of this study are presented a roadmap of how the personality education curriculum, which should be newly constructed from the alternative point of view of educational innovation, which has not been established the foundation of personality education throughout the current curriculum of Duksung Women's University, can be designed in a convergent manner in the current curriculum composition. Accordingly, various measures have been suggested to develop and operate the Duksung IiRUM personality education curriculum across subject matters education and extracurricular education programs. As a result of the study, it was analyzed that the Duksung IiRUM personality education curriculum at Duksung Women's University could be developed in a balanced and convergent manner with the existing and current curriculum composition, and could also be expected to operate effectively.