• Journal of Korean Society of Rural Planning
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• v.28 no.3
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• pp.25-33
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• 2022

Due to the standardized urban development since the industrial era, many urban spaces have experienced non-placeness. Recently, although interest in urban landscape, history, and cultural elements has been increasing, landscape management and control measures are being implemented mainly in large cities due to the low status of rural areas in the country. From this point of view, this study tried to lay the foundation for basic research in related fields by classifying the characteristics and types of streetscapes located near large cities, and to suggest directions that should be considered when managing streetscapes in the future. As a result of the analysis of landscape adjectives, the village felt secluded due to the low density compared to the city street overall, but it did not have a unique image of the region. Three factors were derived through factor analysis, and preference was affected in the order of aesthetic, regularity, and uniqueness. In addition, the research site was classified into three types through cluster analysis, and it was confirmed that the differences by type were due to aesthetics and naturalness. On the other hand, the uniqueness is generally low in all regions, so it seems that fundamental countermeasures are needed.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.5 s.118
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• pp.1-13
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• 2006

The Attention Restoration Theory (ART) developed by Kaplan and Kaplan proposes that effortful directed attention required in normal life can be fatigued. Restoration can occur in a setting that has restorative qualities. The restorative quality described by the ART involves four concepts: being away, fascination extent, and compatibility. The purpose of this study was to investigate how the restorative quality of landscape influenced the preferences and satisfaction of visitors to an heritage landscape. Four kinds of heritage landscapes of Kyongju were used as environmental surrogates and 150 americans participated in the study. Hartig et al.'s Revised Perceived Restorativeness Scale (RPRS) was used as the psychological measure for the restorative quality, along with other measurement constructs such as cultural uniqueness and novelty. The results showed that RPRS was a reliable measurement tool for assessing the restorative quality of artificial landscapes. Factor analysis identified three valid factors: escape-fascination compatibility, anti-extent. Among the three factors, only two, escape-fascination and compatibility, were found to have important effects on visiting preference and satisfaction. Specifically, higher levels of preference and satisfaction were associated with higher levels of escape-fascination and compatibility. The results indicate that the restorative quality has a high possibility to be used as a frame of reference for assessing various types of landscapes, from natural to artificial. It was also proposed that restorative quality could better explain the experience of the landscape strongly related to specific purpose or motivation.

• The Korean Journal of Food And Nutrition
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• v.23 no.1
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• pp.94-101
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• 2010

Concept mapping was used to understand the structure of customer's cafe experience. In January and February, 2009, interviews were conducted with 26 subjects residing in the Seoul-Gyeonggi area. One hundred-two statements describing cafe experience were extracted from the interview transcripts, and were sorted and rated for their importance. Concept mapping software was used to generate a concept map denoting seven dimensions of cafe experience('comfort', 'place of my own', 'pleasant atmosphere', 'personal coffee preference', 'service', 'uniqueness', and 'value'). The results provided meaningful dimensions of cafe customers' experience, which ought to be considered when planning a cafe.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.187-196
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• 2006

This study has showed verified results on 'Survey into Observer Preference for Table Decoration for Eating and Drinking'. It is a preliminary study to look into interrelation of preference to color tables, image adjectives, aesthetic value, by giving color changes in a certain regularity to each influential factor in functional table decoration. The result has demonstrated that, as for color image and preference,'observers prefers mid/low dark-toned brown which gives a feeling of 'high-quality, and like to eat', and orange tone with a fooling of 'warm and colorful'. In evaluating interrelation between preference and aesthetic value, the study has revealed that ordinary people take the influential factor of 'unity and Gestalt' seriously, while non-professionals preferred 'uniqueness'. Stimulant No. 7 is one of constituent factors of functional table decoration, eliciting significance of images on colors ant aesthetic value. This study also has practical problems about insufficiency or inadequateness in producing mood suitable to T P O, according to depending upon color changes in picking up stimulants, or other problems in selecting stimulants, according to time, seasons and generational parameter in which the inquiry is conducted, but it will serve as a stepping stone for developing new design using both qualitative and quantitative data in 려nctional table decoration.

• Journal of the Korean Institute of Landscape Architecture
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• v.13 no.2
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• pp.37-70
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• 1985

The purpose of this study is to present objective basic data for environmental design by the quantitative analysis of visual quality emboded in physical environment. For this, as for the front garden of high schools, the spatial image was measured by the S.D. Scale Method, Factor Analysis was proceeded by the principal component analysis and the visual preference was investigated by the Paired Comparision Method. The scale values of plain and unpleasant road surface and external appearance of buildings, which are related to emotions of simpleness fell from straightness and stability, were found to be high. But, except for the road surface of Kyunggi High School, scale values of variables explaining the variation of the quality of materials, level of floor and rythm were generally low. For all green spaces, scale values of variables explaining the degree of pleasantness was found to be generally high. And, those explaining tidiness and characteristics of green spaces were not in the same tendency. But, the green spaces of Youngdong High school can be considered to the space with plenty of visual absorption uniqueness were high. As for the correlation between variables, variables for green spaces(12 and 26) and those for overall view of front garden( 1 and 4) revealed high positive correlation. Also, "order - disorder" and "convenient- incovenient" included in road surface variable can be regarded to have the same meaning since the correlation coefficient between them is very high, 0.7045. Image variables including road surface, external appearance of buildings, green spaces and overall view of front garden showed 91.21~61.08% of total variance. Thus, the remains can be considered to be the error valiance or specific variance. In Fctor I, II and III, main components explaining the road surface image of front gardens are order, hardness, texture, color, gradient and rythm. As for the external appearance of b wilding, variables of color, hardness, stability, peculiality and shape revealed high values of factor load. For all variables, communality was drastically high and ellen values and common variance were found to be very high in Factor I. As for the front gardens, variables explaining volume and peculiarity were found to be the main components of Factor I. In Factor II and III, variables of factor load were tidiness, pleasantness.

• Management & Information Systems Review
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• v.38 no.1
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• pp.23-41
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• 2019

Smart Factory is different from existing factory automation in that it aims to produce personalized products with minimum time and cost through ICT. However, previous researches, not from consumers but from product suppliers, have focused on technology trends and technology application methods. In order for Smart Factory to be successful, it must go beyond supplier-focus to meet the needs of consumers. In this study, we surveyed the purchase intention of the personalized product manufactured by smart factory. Influencing factors of purchase intention were drawn as consumers' need for uniqueness, innovativeness, need for touch, and privacy concern, based on previous research. As results of data analysis, it was confirmed that respondents were willing to purchase personalized products, and that consumers' need for uniqueness, innovativeness, and need for touch had a significant impact on purchase intention of personalized products. Our findings can be summarized as follows. First, Consumers' need for uniqueness was found to have positive effects(${\beta}=0.168$) on purchase intention of personalized products. The desire to differentiate themselves from others will be reflected in their personalized products. Therefore, consumers with a higher desire for uniqueness tend to be more willing to purchase personalized products. Second, consumer innovativeness was found to have positive effects(${\beta}=0.233$) on purchase intention of personalized products. Personalized shoes suggested in this study is a new type of personalized product that is manufactured by the latest information and communication technologies such as multi-function robots and 3D printing. Therefore, consumers seeking innovative new experiences are more willing to purchase personalized products. Third, need for touch was found to have positive effects(${\beta}=0.299$) on purchase intention of personalized products. In a smart factory environment, prosuming participation is given to consumers. If consumers participate in the product development process and reflect their requirements on the product, they are expected to increase their purchase intention by virtually satisfying the need for touch. Fourth, privacy concern was found to have no significantly related to purchase intention of personalized products. This is interpreted as a willingness to tolerate the risk of exposing personal information such as home address, telephone number, body size, and preference for consumers who feel highly useful in personalized products.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.39-45
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• 2001

This study was conducted to identify the structure of the sensibility and autonomic nervous responses to odor by ages. 72 participants, 24 each in their teens, twenties, and thirties were given odor stimuli, cederwood, grapefruit, teebaum, peppermint, rose. During the presentation of stimuli, participant were measured blood flow, skin temperature, skin conductance, and ECG and subjective emotion to each odor were evaluated, Five factors, aesthetic, intensity, naturality, uniqueness, and romantism were identified but there were no differences by ages. Emotional factors that predict the preference to certain odors turned out partly different by ages. However, odors that made participants feel sick created more autonomic nervous response than odors that made them feel good.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.272-286
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• 2013

Mass customization is a marketing strategy to meet consumer needs for variation and uniqueness of products. Although there are quite a few studies quantitatively investigated the options provided by mass customization process, scholarly work related to mass customization has provided mixed results on consumer perception of complexity and their responses. The purpose of the study is to derive the factors that influence consumer complexity perception in online apparel mass customization process and consumers' needs to enhance mass customization services. Data were collected by conducting focus group interviews of which 29 participations in 4 groups. The results of the study suggested that consumers perceived complexity through mass customization process due to too many choice options. However, the effect of number of options on respondents' complexity perception was different depending on consumer characteristics such as consumer expertise and fashion involvement, and the characteristics of consumer preference development. Shopping context such as shopping purpose is another moderating factor. This study also suggests that a variety of marketing strategies which can enhance mass customization services affect the relationship between the number of options and consumers' complexity perception. The findings of the study provide academic and managerial implications.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.4
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• pp.36-47
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• 2008

The purpose of this study is to classify and assess the characteristics of urban Korean parks by on-site park users' reactions, such as satisfaction, preference and cognitive image of the park and park facilities. The park facilities are classified into five types of satisfaction: management status, activity facilities, convenient facilities, circulation and density, and landscape facilities. The park users are satisfied with conversation, rest and relaxation in the parks, but not satisfied with studying and nature experience. The behaviors in the park are classified as park activities, emotional and experiential activities, and nature activities. The results indicate that the images of the parks are stable, comfortable and natural. There are three factors to classifying the park images: nature-harmony, openness, uniqueness. Preferences for each parks are generally good. According to the criteria such as satisfaction of park facility, behavioral satisfaction, images and preference for each park, the 12 parks are divided into 5 different types: multi-purpose park, well-balanced park with natural elements, urban open space, park to be improved, and ecological park. The characteristics of each park was analyzed and categorized. This study dealt with only the parks in Seoul and its environs, and the survey was only done during the summer season. Therefore, further research is necessary to enlarge and generalize the results of this study, considering seasonal and regional variations.

• Journal of the Korean housing association
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• v.28 no.3
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• pp.55-64
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• 2017

Elderly population has increased rapidly and adjusting the environment is in demand to support their health. To improve the living environment of elderly, an appropriate plan for customized home modification is needed upon the personal contexts. The purpose of this study is to explain the sequence and to build an insight on customized home modification for vulnerable single elderly. It is a case study based on single target that includes 6 months of execution period deeply seeking the appropriate plan for implementation. The target is a male elderly aged 74 living in a single story detached house. The various research methods are applied in this study including exploratory, participatory, action and trade-off preference researches. The result shows that plan for home modification is complex outcome of interlocking uniqueness between residence environment and resident situation. If customized modification is targeted for residentially vulnerable social group, more sensitive approach aiming for the highest result is required due to financial constraint. To conclude, comprehensive understanding of overall circumstances of a dwelling, a resident and various stakeholder is essential throughout the process. Since the aging-in-place of elderly cannot be achieved without self-sustaining living environment, customized home modification should be a tool to meet housing suitability. It is important to strengthen the experts and future workforce with networks of local residents to share opinions and appropriate plans.